/BZUN
BZUN Stock - Baozun Inc.
Consumer Cyclical|Specialty RetailNASDAQ
$2.73+1.49%
+$0.04 (+1.49%) • Dec 19
70
GoAI Score
GoAI Score
Weighted average: Momentum (25%) + Sentiment (35%) + Risk (20%) + Value (20%). ≥70 = BUY, ≤35 = SELL.BUY
Medium Confidence
Momentum
Momentum Score
Based on price vs 50-day MA (40%), 200-day MA (40%), and MA crossover (20%). Higher = stronger uptrend.19
Sentiment
Sentiment Score
Based on analyst price target upside. 50 = neutral, 100 = very bullish (25%+ upside expected).100
Risk Score
Risk Score
Based on stock beta (volatility). Higher score = lower risk. Red (<40) = high volatility, Green (>60) = stable.100
Price Target
Price Target
Average analyst price target from the last quarter. Shows expected upside/downside from current price.+96.0%upside
Target: $5.35
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ENTRY ZONE$2.70 – $2.76
TARGET (TP)$5.35
STOP LOSS$2.51
RISK/REWARD1:11.9
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Price Chart
Financial Statements
Revenue & Profitability Trend
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Revenue
Net Income (Profit)
Net Loss
Key Metrics
Market CapN/A
P/E RatioN/A
Beta0.31
52W High$4.88
52W Low$2.12
Avg VolumeN/A
Income Statement (Fiscal Year)
| Metric | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Revenue | $9.42B | $8.81B | $8.40B | $9.40B | $8.85B |
| Gross Profit | $4.49B | $3.90B | $3.42B | $3.46B | $3.27B |
| Gross Margin | 47.6% | 44.2% | 40.8% | 36.8% | 36.9% |
| Operating Income | $-114,825,000 | $-206,380,000 | $33.29M | $7.02M | $558.68M |
| Net Income | $-185,198,000 | $-278,422,000 | $-653,290,000 | $-219,830,000 | $425.99M |
| Net Margin | -2.0% | -3.2% | -7.8% | -2.3% | 4.8% |
| EPS | $-3.09 | $-4.68 | $-10.68 | $-3.06 | $6.81 |
Company Overview
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Visit WebsiteRating Distribution
Strong Buy
0%
Buy / Outperform
2
40%
Hold / Neutral
3
60%
Sell / Underperform
0%
Analyst Consensus🔴 Bearish
2 Bullish3 Neutral/Bearish
Price Targets
$8
Average Target
↑ 205.3% Upside
Now
$7
Low
$8
Average
$10
High
Based on 3 analysts
Recent Analyst Actions
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| August 30th 2024 | CLSA | Downgrade | Hold | - |
| March 26th 2024 | China Renaissance | Downgrade | Hold | - |
| February 8th 2024 | Daiwa Securities | Upgrade | Buy | - |
| February 27th 2023 | CLSA | Upgrade | Outperform | $7← $4.4 |
| January 30th 2023 | JP Morgan | Initiation | Overweight | - |
| January 11th 2023 | JP Morgan | Upgrade | Overweight | $10← $9 |
| May 16th 2022 | JP Morgan | Upgrade | Neutral | $8← $5 |
Earnings History & Surprises
BZUNBeat Rate
33%
Last 15 quarters
Avg Surprise
-262.3%
EPS vs Estimate
Beats / Misses
5/10
Last 12 quarters
Latest EPS
$-0.10
Q4 2025
EPS Surprise History
Q1 24
-93.8%
$0.07vs$1.12
Q2 24
-1007.0%
$-0.03vs$-0.00
Q3 24
-140.4%
$-0.01vs$0.02
Q4 24
No data
Q1 25
-79.2%
$0.11vs$0.53
Q2 25
+90.1%
$-0.14vs$-1.42
Q3 25
No data
Q4 25
No data
Beat Estimate
Missed Estimate
Quarterly EPS Details
| Period | Report Date | Estimated EPS | Actual EPS | Surprise | Result |
|---|---|---|---|---|---|
Q2 2026 | May 19, 2026 | — | — | — | — |
Q1 2026 | Mar 19, 2026 | — | — | — | — |
Q4 2025 | Nov 25, 2025 | — | $-0.10 | — | — |
Q3 2025 | Aug 28, 2025 | — | $-0.04 | — | — |
Q2 2025 | May 21, 2025 | $-1.42 | $-0.14 | +90.1% | ✓ BEAT |
Q1 2025 | Mar 20, 2025 | $0.53 | $0.11 | -79.2% | ✗ MISS |
Q4 2024 | Nov 21, 2024 | — | $-0.16 | — | — |
Q3 2024 | Aug 28, 2024 | $0.02 | $-0.01 | -140.4% | ✗ MISS |
Q2 2024 | May 28, 2024 | $-0.00 | $-0.03 | -1007.0% | ✗ MISS |
Q1 2024 | Mar 21, 2024 | $1.12 | $0.07 | -93.8% | ✗ MISS |
Q4 2023 | Nov 22, 2023 | $-1.46 | $-0.18 | +87.7% | ✓ BEAT |
Q3 2023 | Aug 28, 2023 | $-0.21 | $-0.01 | +95.2% | ✓ BEAT |
Q2 2023 | May 25, 2023 | $-0.00 | $-0.03 | -1198.7% | ✗ MISS |
Q1 2023 | Mar 22, 2023 | $0.45 | $0.34 | -24.4% | ✗ MISS |
Q4 2022 | Nov 29, 2022 | $0.05 | $-0.03 | -160.0% | ✗ MISS |
Q3 2022 | Aug 23, 2022 | $0.64 | $0.01 | -98.4% | ✗ MISS |
Q2 2022 | May 26, 2022 | $0.11 | $0.02 | -81.8% | ✗ MISS |
Q1 2022 | Mar 10, 2022 | $0.15 | $0.17 | +13.3% | ✓ BEAT |
Q4 2021 | Nov 30, 2021 | $-0.01 | $-0.19 | -1475.5% | ✗ MISS |
Q3 2021 | Aug 19, 2021 | $0.13 | $0.31 | +138.5% | ✓ BEAT |
Latest News
Baozun Q3 Adj. EPS $(0.10) Up From $(0.16) YoY, Sales $302.885M Up From $293.124M YoY
📈 PositiveBenzinga•Nov 25, 2025, 10:01 AM
Baozun shares are trading higher after the company reported a year-over-year increase in Q2 sales results.
📈 PositiveBenzinga•Aug 28, 2025, 07:29 PM
Baozun Q2 Adj. EPS $(0.04) Down From $(0.01) YoY, Sales $356.338M Up From $329.012M YoY
➖ NeutralBenzinga•Aug 28, 2025, 10:01 AM
Frequently Asked Questions about BZUN
What is BZUN's current stock price?
Baozun Inc. (BZUN) is currently trading at $2.73 per share. The stock has moved +1.49% today.
What is the analyst price target for BZUN?
The average analyst price target for BZUN is $5.35, based on 1 analyst.
What sector is Baozun Inc. in?
Baozun Inc. operates in the Consumer Cyclical sector, specifically within the Specialty Retail industry. The company is traded on the NASDAQ exchange.
What is BZUN's market cap?
Baozun Inc. has a market capitalization of $0.16 billion, making it a small-cap company.
Does BZUN pay dividends?
No, Baozun Inc. does not currently pay a dividend to shareholders.
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