/MAX
MAX Stock - MediaAlpha, Inc.
Communication Services|Internet Content & InformationNYSE
$12.80-1.08%
$0.14 (-1.08%) • Dec 19
62
GoAI Score
GoAI Score
Weighted average: Momentum (25%) + Sentiment (35%) + Risk (20%) + Value (20%). ≥70 = BUY, ≤35 = SELL.HOLD
Medium Confidence
Momentum
Momentum Score
Based on price vs 50-day MA (40%), 200-day MA (40%), and MA crossover (20%). Higher = stronger uptrend.83
Sentiment
Sentiment Score
Based on analyst price target upside. 50 = neutral, 100 = very bullish (25%+ upside expected).49
Risk Score
Risk Score
Based on stock beta (volatility). Higher score = lower risk. Red (<40) = high volatility, Green (>60) = stable.71
Price Target
Price Target
Average analyst price target from the last quarter. Shows expected upside/downside from current price.+-0.4%upside
Target: $12.75
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Active Trade Setup
ENTRY ZONE$12.67 – $12.93
TARGET (TP)$12.75
STOP LOSS$11.78
RISK/REWARD1:-0.0
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Price Chart
Financial Statements
Revenue & Profitability Trend
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Revenue
Net Income (Profit)
Net Loss
Key Metrics
Market CapN/A
P/E RatioN/A
Beta1.21
52W High$13.92
52W Low$7.33
Avg VolumeN/A
Income Statement (Fiscal Year)
| Metric | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Revenue | $864.70M | $388.15M | $459.07M | $645.27M | $584.81M |
| Gross Profit | $143.57M | $66.71M | $70.06M | $101.52M | $85.38M |
| Gross Margin | 16.6% | 17.2% | 15.3% | 15.7% | 14.6% |
| Operating Income | $42.73M | $-39,924,000 | $-35,390,000 | $2.15M | $19.54M |
| Net Income | $16.63M | $-40,420,000 | $-57,666,000 | $-5,275,000 | $14.80M |
| Net Margin | 1.9% | -10.4% | -12.6% | -0.8% | 2.5% |
| EPS | $0.31 | $-0.89 | $-1.37 | $-0.14 | $-0.13 |
Company Overview
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.
Visit WebsiteRating Distribution
Strong Buy
0%
Buy / Outperform
3
50%
Hold / Neutral
2
33%
Sell / Underperform
1
17%
Analyst Consensus🟡 Mixed
3 Bullish3 Neutral/Bearish
Price Targets
$15
Average Target
↑ 17.2% Upside
Now
$8
Low
$15
Average
$28
High
Based on 8 analysts
Recent Analyst Actions
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| October 15th 2025 | Goldman | Downgrade | Neutral | $12 |
| August 20th 2024 | Goldman | Initiation | Buy | $20 |
| June 26th 2024 | TD Cowen | Downgrade | Hold | $13← $19 |
| February 26th 2024 | BMO Capital Markets | Upgrade | Outperform | $28← $9 |
| January 10th 2024 | TD Cowen | Initiation | Outperform | $15 |
| August 4th 2023 | Citigroup | Downgrade | Sell | $8← $7 |
| January 20th 2023 | BMO Capital Markets | Initiation | Market Perform | $10 |
| December 20th 2022 | JP Morgan | Upgrade | Overweight | $14← $12 |
Earnings History & Surprises
MAXBeat Rate
50%
Last 18 quarters
Avg Surprise
-41.8%
EPS vs Estimate
Beats / Misses
9/8
1 met exactly
Latest EPS
$0.26
Q4 2025
EPS Surprise History
Q1 24
+76.2%
$-0.05vs$-0.21
Q2 24
+81.8%
$-0.02vs$-0.11
Q3 24
+976.9%
$0.07vs$0.01
Q4 24
+30.8%
$0.17vs$0.13
Q1 25
-66.7%
$0.08vs$0.24
Q2 25
-11.8%
$0.15vs$0.17
Q3 25
+6.3%
$0.17vs$0.16
Q4 25
+23.8%
$0.26vs$0.21
Beat Estimate
Missed Estimate
Quarterly EPS Details
| Period | Report Date | Estimated EPS | Actual EPS | Surprise | Result |
|---|---|---|---|---|---|
Q2 2026 | Apr 28, 2026 | — | — | — | — |
Q1 2026 | Feb 23, 2026 | $0.25 | — | — | — |
Q4 2025 | Oct 29, 2025 | $0.21 | $0.26 | +23.8% | ✓ BEAT |
Q3 2025 | Aug 6, 2025 | $0.16 | $0.17 | +6.3% | ✓ BEAT |
Q2 2025 | Apr 30, 2025 | $0.17 | $0.15 | -11.8% | ✗ MISS |
Q1 2025 | Feb 24, 2025 | $0.24 | $0.08 | -66.7% | ✗ MISS |
Q4 2024 | Oct 30, 2024 | $0.13 | $0.17 | +30.8% | ✓ BEAT |
Q3 2024 | Jul 31, 2024 | $0.01 | $0.07 | +976.9% | ✓ BEAT |
Q2 2024 | May 1, 2024 | $-0.11 | $-0.02 | +81.8% | ✓ BEAT |
Q1 2024 | Feb 20, 2024 | $-0.21 | $-0.05 | +76.2% | ✓ BEAT |
Q4 2023 | Nov 1, 2023 | $-0.34 | $-0.29 | +14.7% | ✓ BEAT |
Q3 2023 | Aug 2, 2023 | $-0.35 | $-0.32 | +8.6% | ✓ BEAT |
Q2 2023 | May 4, 2023 | $-0.23 | $-0.23 | 0.0% | = MET |
Q1 2023 | Feb 23, 2023 | $-0.21 | $-0.20 | +4.8% | ✓ BEAT |
Q4 2022 | Nov 3, 2022 | $-0.32 | $-0.34 | -6.3% | ✗ MISS |
Q3 2022 | Aug 4, 2022 | $-0.21 | $-0.22 | -4.8% | ✗ MISS |
Q2 2022 | May 5, 2022 | $-0.10 | $-0.17 | -70.0% | ✗ MISS |
Q1 2022 | Feb 24, 2022 | $-0.06 | $-0.10 | -73.3% | ✗ MISS |
Q4 2021 | Nov 10, 2021 | $-0.00 | $-0.06 | -1566.7% | ✗ MISS |
Q3 2021 | Aug 12, 2021 | $-0.00 | $-0.01 | -177.0% | ✗ MISS |
Latest News
JP Morgan Maintains Overweight on MediaAlpha, Raises Price Target to $15
📈 PositiveBenzinga•Oct 30, 2025, 09:00 PM
Keefe, Bruyette & Woods Maintains Outperform on MediaAlpha, Raises Price Target to $19
📈 PositiveBenzinga•Oct 30, 2025, 02:15 PM
Canaccord Genuity Maintains Buy on MediaAlpha, Maintains $15 Price Target
📈 PositiveBenzinga•Oct 30, 2025, 01:51 PM•Also:
MediaAlpha shares are trading higher after the company reported better-than-expected Q3 financial results and announced a $50 million share repurchase program.
📈 PositiveBenzinga•Oct 30, 2025, 12:59 PM
MediaAlpha shares are trading higher after the company reported better-than-expected Q3 financial results and announced a $50 million share repurchase program.
📈 PositiveBenzinga•Oct 29, 2025, 08:39 PM
MediaAlpha Sees Q4 Sales $280M-$300M vs $292.040M Est
➖ NeutralBenzinga•Oct 29, 2025, 08:15 PM
MediaAlpha Board Authorizes New $50M Share Repurchase Program Expected To Be Completed By End Of 2026
📈 PositiveBenzinga•Oct 29, 2025, 08:14 PM
MediaAlpha Q3 EPS $0.26 Beats $0.19 Estimate, Sales $306.514M Beat $284.091M Estimate
📈 PositiveBenzinga•Oct 29, 2025, 08:11 PM
Goldman Sachs Downgrades MediaAlpha to Neutral, Lowers Price Target to $12
➖ NeutralBenzinga•Oct 15, 2025, 11:05 AM
Keefe, Bruyette & Woods Maintains Outperform on MediaAlpha, Raises Price Target to $18
📈 PositiveBenzinga•Sep 5, 2025, 11:36 AM
MediaAlpha Buys Back $32.9M In 3,234,894 Shares Of Its Class A Common Stock At A Price Of $10.17 Per Share In Deal With Insignia Capital
📈 PositiveBenzinga•Sep 4, 2025, 08:11 PM
MediaAlpha reaches $45M settlement with FTC over health insurance practices
📉 NegativeSeeking Alpha•Aug 6, 2025, 08:52 PM
Frequently Asked Questions about MAX
What is MAX's current stock price?
MediaAlpha, Inc. (MAX) is currently trading at $12.80 per share. The stock has moved -1.08% today.
What is the analyst price target for MAX?
The average analyst price target for MAX is $12.75, based on 1 analyst.
What sector is MediaAlpha, Inc. in?
MediaAlpha, Inc. operates in the Communication Services sector, specifically within the Internet Content & Information industry. The company is traded on the NYSE exchange.
What is MAX's market cap?
MediaAlpha, Inc. has a market capitalization of $0.84 billion, making it a small-cap company.
Does MAX pay dividends?
No, MediaAlpha, Inc. does not currently pay a dividend to shareholders.
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