/MAX
MediaAlpha, Inc.
MAX • NYSEMAX • NYSE • Communication Services
$9.36+3.08%+0.28
$9.36+3.08%(+0.28)Communication Services
GoAI Score
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Valuation
50Fair Value
Sentiment
90Bullish
Risk
64Low Risk
Momentum
28Negative
Institutional-Grade Intelligence
🏆PRO
Actionable Intelligence
AI-driven stance, execution logic & risk thresholds
Catalyst Roadmap
Event timeline with expected impact & market context
Deep Insights
Fact-checked analysis & score logic breakdown
Financial Statements
Margin Trends
Gross
14.8%▼1.8pp
Revenue after COGS
Operating
7.0%▲2.1pp
After operating expenses
Net
2.3%▲0.4pp
Bottom-line profitability
Gross Margin
Operating Margin
Net Margin
Valuation Snapshot
P/E Ratio
28.4
Price vs earnings
EV/EBITDA
-8.7
Enterprise value
FCF Yield
9.0%
Cash generation
Earnings Yield
3.5%
Inverse of P/E
Capital Efficiency
182
GoAI Quality ScoreExcellent
⚠High Leverage Risk
Large ROE-ROA gap with weak interest coverage suggests the high returns are fueled by excessive debt rather than operational efficiency.
ROEReturn on Equity
615.9%Strong
ROAReturn on Assets
6.7%Strong
ROICReturn on Invested Capital
-7.3%Weak
Financial Health
Current RatioAdequate
1.18
Short-term solvency (>1.5)
Net Debt / EBITDANet Cash
-1.12x
Debt repayment capacity (<3x)
Income QualityStrong
2.45
Cash backs earnings (>1)
Revenue & Profitability
Revenue
Net Income
Net Loss
Income Statement
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $1.11B | $864.70M | $388.15M | $459.07M | $645.27M |
| Gross Profit | $164.56M | $143.57M | $66.71M | $70.06M | $101.52M |
| Gross Margin | 14.8% | 16.6% | 17.2% | 15.3% | 15.7% |
| Operating Income | $78.22M | $42.73M | -$39.92M | -$35.39M | $2.15M |
| Net Income | $25.62M | $16.63M | -$40.42M | -$57.67M | -$5.28M |
| Net Margin | 2.3% | 1.9% | -10.4% | -12.6% | -0.8% |
| EPS | $0.46 | $0.31 | -$0.89 | -$1.37 | -$0.14 |
Average Price Target
$11.25▲ 20.2% Upside
Past 12 Months
12 Month Forecast
Based on 50 Wall Street analysts offering 12 month price targets for MediaAlpha, Inc., the average price target is $11.25, with a high forecast of $11.50 and a low forecast of $11.00. The average price target represents a 20.2% increase from the current price of $9.36.
Highest
$11.50
Average
$11.25
Lowest
$11.00
Rating Distribution
Strong Buy
0
0%
Buy
5
56%
Hold
3
33%
Sell
1
11%
Strong Sell
0
0%
Recent Analyst Ratings
FirmActionRatingDate
RBC Capital● Maintain
Outperform
2026-02-24Keefe, Bruyette & Woods● Maintain
Outperform
2026-02-24JP Morgan● Maintain
Overweight
2026-02-24Goldman Sachs● Maintain
Neutral
2026-02-24Keefe, Bruyette & Woods● Maintain
Outperform
2025-10-30Canaccord Genuity● Maintain
Buy
2025-10-30JP Morgan● Maintain
Overweight
2025-10-30Goldman Sachs▼ Downgrade
Buy→Neutral
2025-10-15Keefe, Bruyette & Woods● Maintain
Outperform
2025-09-05RBC Capital● Maintain
Outperform
2025-05-07Earnings History & Surprises
BEAT RATE
56%
Last 18 quarters
AVG SURPRISE
-26.4%
EPS vs Estimate
BEATS / MISSES
10/7
1 met exactly
LATEST EPS
$0.50
Q1 '26
QUARTERLY EPS TREND
Estimated
Beat
Miss
QUARTERLY DETAIL
Q1 '26
+100.0%
$0.50 vs $0.25
Q4 '25
+23.8%
$0.26 vs $0.21
Q3 '25
+6.3%
$0.17 vs $0.16
Q2 '25
-11.8%
$0.15 vs $0.17
Q1 '25
-66.7%
$0.08 vs $0.24
Q4 '24
+30.8%
$0.17 vs $0.13
Q3 '24
+976.9%
$0.07 vs $0.01
Q2 '24
+81.8%
$-0.02 vs $-0.11
Q1 '24
+76.2%
$-0.05 vs $-0.21
Q4 '23
+14.7%
$-0.29 vs $-0.34
Q3 '23
+8.6%
$-0.32 vs $-0.35
Q2 '23
$-0.23 vs $-0.23
No investor questions available.
Latest News
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