/PRG
PRG Stock - PROG Holdings, Inc.
Industrials|Rental & Leasing ServicesNYSE
$29.95-2.25%
$0.69 (-2.25%) • Dec 19
54
GoAI Score
GoAI Score
Weighted average: Momentum (25%) + Sentiment (35%) + Risk (20%) + Value (20%). ≥70 = BUY, ≤35 = SELL.HOLD
Medium Confidence
Momentum
Momentum Score
Based on price vs 50-day MA (40%), 200-day MA (40%), and MA crossover (20%). Higher = stronger uptrend.53
Sentiment
Sentiment Score
Based on analyst price target upside. 50 = neutral, 100 = very bullish (25%+ upside expected).57
Risk Score
Risk Score
Based on stock beta (volatility). Higher score = lower risk. Red (<40) = high volatility, Green (>60) = stable.52
Price Target
Price Target
Average analyst price target from the last quarter. Shows expected upside/downside from current price.+3.5%upside
Target: $31.00
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ENTRY ZONE$29.65 – $30.25
TARGET (TP)$31.00
STOP LOSS$27.55
RISK/REWARD1:0.4
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Price Chart
Financial Statements
Revenue & Profitability Trend
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Revenue
Net Income (Profit)
Net Loss
Key Metrics
Market CapN/A
P/E RatioN/A
Beta1.71
52W High$44.43
52W Low$23.50
Avg VolumeN/A
Income Statement (Fiscal Year)
| Metric | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Revenue | $2.46B | $2.41B | $2.60B | $2.68B | $2.48B |
| Gross Profit | $2.46B | $831.96M | $2.60B | $857.91M | $793.67M |
| Gross Margin | 100.0% | 34.5% | 100.0% | 32.0% | 31.9% |
| Operating Income | $194.90M | $225.63M | $185.65M | $333.53M | $271.76M |
| Net Income | $197.25M | $138.84M | $98.71M | $243.56M | $-61,465,000 |
| Net Margin | 8.0% | 5.8% | 3.8% | 9.1% | -2.5% |
| EPS | $4.63 | $3.02 | $1.90 | $3.69 | $-0.91 |
Company Overview
PROG Holdings, Inc. operates as an omnichannel provider of lease-purchase solutions to underserved and credit-challenged customers. It operates in two segments, Progressive Leasing and Vive. The Progressive Leasing segment offers lease-purchase solutions to customers for various merchandize in the furniture, appliances, electronics, jewelry, mobile phones and accessories, mattresses, and automobile electronics and accessories markets through point-of-sale and e-commerce retail partners, as well in-store, mobile, and online solutions. The Vive segment provides second-look and revolving credit products to customers that may not qualify for traditional prime lending through private label and Vive-branded credit cards. It offers lease-purchase solutions through approximately 24,000 third-party point-of-sale partner locations and e-commerce websites in 49 states and the District of Columbia. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
Visit WebsiteRating Distribution
Strong Buy
0%
Buy / Outperform
4
44%
Hold / Neutral
4
44%
Sell / Underperform
1
11%
Analyst Consensus🔴 Bearish
4 Bullish5 Neutral/Bearish
Price Targets
$38
Average Target
↑ 27.6% Upside
Now
$24
Low
$38
Average
$60
High
Based on 9 analysts
Recent Analyst Actions
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| December 16th 2025 | B. Riley Securities | Initiation | Buy | $50 |
| November 21st 2025 | BTIG Research | Upgrade | Neutral | $31 |
| July 14th 2025 | BTIG Research | Downgrade | Sell | $24 |
| February 26th 2025 | Jefferies | Downgrade | Hold | $29← $58 |
| November 13th 2024 | Stephens | Initiation | Overweight | $60 |
| October 24th 2024 | Raymond James | Upgrade | Outperform | $48 |
| June 7th 2024 | BTIG Research | Initiation | Neutral | - |
| March 8th 2024 | TD Cowen | Initiation | Outperform | $37 |
| January 2nd 2024 | Stephens | Upgrade | Overweight | - |
| June 5th 2023 | Loop Capital | Downgrade | Hold | $34 |
| April 13th 2023 | Jefferies | Resumed | Buy | $31 |
| June 17th 2022 | Raymond James | Downgrade | Market Perform | - |
Earnings History & Surprises
PRGBeat Rate
89%
Last 18 quarters
Avg Surprise
+17.5%
EPS vs Estimate
Beats / Misses
16/2
Last 12 quarters
Latest EPS
$0.90
Q4 2025
EPS Surprise History
Q1 24
+7.5%
$0.72vs$0.67
Q2 24
+9.6%
$0.91vs$0.83
Q3 24
+26.0%
$0.92vs$0.73
Q4 24
+1.3%
$0.77vs$0.76
Q1 25
+3.9%
$0.80vs$0.77
Q2 25
+9.8%
$0.90vs$0.82
Q3 25
+29.1%
$1.02vs$0.79
Q4 25
+23.3%
$0.90vs$0.73
Beat Estimate
Missed Estimate
Quarterly EPS Details
| Period | Report Date | Estimated EPS | Actual EPS | Surprise | Result |
|---|---|---|---|---|---|
Q2 2026 | Apr 21, 2026 | — | — | — | — |
Q1 2026 | Feb 18, 2026 | $0.60 | — | — | — |
Q4 2025 | Oct 22, 2025 | $0.73 | $0.90 | +23.3% | ✓ BEAT |
Q3 2025 | Jul 23, 2025 | $0.79 | $1.02 | +29.1% | ✓ BEAT |
Q2 2025 | Apr 23, 2025 | $0.82 | $0.90 | +9.8% | ✓ BEAT |
Q1 2025 | Feb 19, 2025 | $0.77 | $0.80 | +3.9% | ✓ BEAT |
Q4 2024 | Oct 23, 2024 | $0.76 | $0.77 | +1.3% | ✓ BEAT |
Q3 2024 | Jul 24, 2024 | $0.73 | $0.92 | +26.0% | ✓ BEAT |
Q2 2024 | Apr 24, 2024 | $0.83 | $0.91 | +9.6% | ✓ BEAT |
Q1 2024 | Feb 21, 2024 | $0.67 | $0.72 | +7.5% | ✓ BEAT |
Q4 2023 | Oct 25, 2023 | $0.63 | $0.90 | +42.9% | ✓ BEAT |
Q3 2023 | Jul 26, 2023 | $0.65 | $0.92 | +41.5% | ✓ BEAT |
Q2 2023 | Apr 26, 2023 | $0.84 | $1.11 | +32.1% | ✓ BEAT |
Q1 2023 | Feb 22, 2023 | $0.59 | $0.84 | +42.4% | ✓ BEAT |
Q4 2022 | Oct 26, 2022 | $0.64 | $0.68 | +6.3% | ✓ BEAT |
Q3 2022 | Jul 27, 2022 | $0.41 | $0.52 | +26.8% | ✓ BEAT |
Q2 2022 | Apr 27, 2022 | $0.77 | $0.57 | -26.0% | ✗ MISS |
Q1 2022 | Feb 23, 2022 | $0.69 | $0.67 | -2.9% | ✗ MISS |
Q4 2021 | Nov 3, 2021 | $0.90 | $0.94 | +4.4% | ✓ BEAT |
Q3 2021 | Jul 29, 2021 | $0.80 | $1.09 | +36.3% | ✓ BEAT |
Latest News
B. Riley Securities Initiates Coverage On PROG Holdings with Buy Rating, Announces Price Target of $50
📈 PositiveBenzinga•Dec 16, 2025, 03:06 PM
PROG Holdings To Acquire Purchasing Power For $420M In Cash, Funded Through A Combination Of Cash On Hand And Debt Financing
📈 PositiveBenzinga•Dec 1, 2025, 10:13 PM
BTIG Upgrades PROG Holdings to Neutral
➖ NeutralBenzinga•Nov 21, 2025, 11:06 AM
PROG Holdings shares are trading lower. TD Cowen lowered its price target on the stock from $38 to $37.
📉 NegativeBenzinga•Oct 23, 2025, 04:16 PM
TD Cowen Maintains Buy on PROG Holdings, Lowers Price Target to $37
📈 PositiveBenzinga•Oct 23, 2025, 04:12 PM
BTIG Maintains Sell on PROG Holdings, Raises Price Target to $31
➖ NeutralBenzinga•Oct 23, 2025, 10:06 AM
PROG Holdings Raises FY2025 Adj EPS Guidance from $3.20-$3.35 to $3.35-$3.45 vs $3.33 Est; Lowers FY2025 Sales Guidance from $2.450B-$2.500B to $2.410B-$2.435B vs $2.474B Est
➖ NeutralBenzinga•Oct 22, 2025, 11:37 AM
PROG Holdings Raises FY2025 GAAP EPS Guidance from $2.91-$3.06 to $3.06-$3.16 vs $3.07 Est
📈 PositiveBenzinga•Oct 22, 2025, 11:37 AM
PROG Holdings Sees Q4 Adj EPS $0.55-$0.65 vs $0.67 Est; Sees Sales $575.000M-$590.000M vs $599.449M Est
📉 NegativeBenzinga•Oct 22, 2025, 11:37 AM
PROG Holdings Sees Q4 GAAP EPS $0.47-$0.57 vs $0.61 Est
📉 NegativeBenzinga•Oct 22, 2025, 11:36 AM
PROG Holdings Q3 Adj. EPS $0.90 Beats $0.74 Estimate, Sales $595.100M Beat $586.113M Estimate
📈 PositiveBenzinga•Oct 22, 2025, 11:32 AM
PROG announces sale of credit card receivables portfolio to Atlanticus for ~$150M
📈 PositiveSeeking Alpha•Oct 22, 2025, 11:31 AM•Also:
PROG Holdings Sells Vive Financial Credit Card Receivables Portfolio To Atlanticus For $150 Million Cash Enhancing Capital Efficiency And Profitability
📈 PositiveBenzinga•Oct 22, 2025, 11:12 AM
Frequently Asked Questions about PRG
What is PRG's current stock price?
PROG Holdings, Inc. (PRG) is currently trading at $29.95 per share. The stock has moved -2.25% today.
What is the analyst price target for PRG?
The average analyst price target for PRG is $31.00, based on 1 analyst.
What sector is PROG Holdings, Inc. in?
PROG Holdings, Inc. operates in the Industrials sector, specifically within the Rental & Leasing Services industry. The company is traded on the NYSE exchange.
What is PRG's market cap?
PROG Holdings, Inc. has a market capitalization of $1.18 billion, making it a small-cap company.
Does PRG pay dividends?
No, PROG Holdings, Inc. does not currently pay a dividend to shareholders.
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