/PRPL

PRPL Stock - Purple Innovation, Inc.

Q: What is the analyst price target for PRPL?

Analyst price target information is not currently available for PRPL.

Q: What is PRPL's market cap?

Market capitalization information is not currently available for PRPL.

Consumer Cyclical|Furnishings, Fixtures & Appliances|NASDAQ

$0.75-3.18%

$0.02 (-3.18%) • Dec 19

GoAI Score

Weighted average: Momentum (25%) + Sentiment (35%) + Risk (20%) + Value (20%). ≥70 = BUY, ≤35 = SELL.

HOLD

Medium Confidence

Momentum

Momentum Score

Based on price vs 50-day MA (40%), 200-day MA (40%), and MA crossover (20%). Higher = stronger uptrend.

Sentiment

Sentiment Score

Based on analyst price target upside. 50 = neutral, 100 = very bullish (25%+ upside expected).

100

Risk Score

Based on stock beta (volatility). Higher score = lower risk. Red (<40) = high volatility, Green (>60) = stable.

Price Target

Average analyst price target from the last quarter. Shows expected upside/downside from current price.

+231.1%upside

Target: $2.47

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Financial Statements

Revenue & Profitability Trend

FY2020

FY2021

FY2022

FY2023

FY2024

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Revenue

Net Income (Profit)

Net Loss

Key Metrics

Market CapN/A

P/E RatioN/A

Beta1.85

52W High$1.29

52W Low$0.56

Avg VolumeN/A

Income Statement (Fiscal Year)

Metric	FY2024	FY2023	FY2022	FY2021	FY2020
Revenue	$487.88M	$510.54M	$573.20M	$726.23M	$648.47M
Gross Profit	$181.13M	$171.82M	$208.09M	$294.97M	$305.10M
Gross Margin	37.1%	33.7%	36.3%	40.6%	47.0%
Operating Income	$-92,183,000	$-113,711,000	$-42,754,000	$-23,350,000	$71.23M
Net Income	$-97,897,000	$-120,757,000	$-92,470,000	$4.03M	$-236,867,000
Net Margin	-20.1%	-23.7%	-16.1%	0.6%	-36.5%
EPS	$-0.91	$-1.17	$-1.13	$0.06	$-6.04

Company Overview

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

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Rating Distribution

Strong Buy

Buy / Outperform

67%

Hold / Neutral

33%

Sell / Underperform

Analyst Consensus🟡 Mixed

2 Bullish1 Neutral/Bearish

Price Targets

Average Target

↑ 329.0% Upside

Now

Low

Average

High

Based on 3 analysts

Recent Analyst Actions

Date	Firm	Action	Rating	Price Target
September 4th 2024	Wedbush	Downgrade	Neutral	$1.1← $1.75
March 13th 2024	ROTH MKM	Upgrade	Buy	$2.5← $2
November 10th 2022	Craig Hallum	Upgrade	Buy	$6← $4

Earnings History & Surprises

PRPL

Beat Rate

53%

Last 17 quarters

Avg Surprise

-44.5%

EPS vs Estimate

Beats / Misses

9/8

Last 12 quarters

Latest EPS

$-0.08

Q4 2025

EPS Surprise History

Q1 24

+21.1%

$-0.15vs$-0.19

Q2 24

-26.7%

$-0.19vs$-0.15

Q3 24

-18.2%

$-0.13vs$-0.11

Q4 24

+20.0%

$-0.08vs$-0.10

Q1 25

+50.0%

$-0.07vs$-0.14

Q2 25

+21.4%

$-0.11vs$-0.14

Q3 25

+8.3%

$-0.11vs$-0.12

Q4 25

+11.1%

$-0.08vs$-0.09

Beat Estimate

Missed Estimate

Quarterly EPS Details

Period	Report Date	Estimated EPS	Actual EPS	Surprise	Result
Q2 2026	May 4, 2026	—	—	—	—
Q1 2026	Mar 12, 2026	$-0.04	—	—	—
Q4 2025	Nov 4, 2025	$-0.09	$-0.08	+11.1%	✓ BEAT
Q3 2025	Jul 29, 2025	$-0.12	$-0.11	+8.3%	✓ BEAT
Q2 2025	May 6, 2025	$-0.14	$-0.11	+21.4%	✓ BEAT
Q1 2025	Mar 13, 2025	$-0.14	$-0.07	+50.0%	✓ BEAT
Q4 2024	Nov 4, 2024	$-0.10	$-0.08	+20.0%	✓ BEAT
Q3 2024	Aug 5, 2024	$-0.11	$-0.13	-18.2%	✗ MISS
Q2 2024	May 7, 2024	$-0.15	$-0.19	-26.7%	✗ MISS
Q1 2024	Mar 12, 2024	$-0.19	$-0.15	+21.1%	✓ BEAT
Q4 2023	Nov 9, 2023	$-0.03	$-0.18	-620.0%	✗ MISS
Q3 2023	Aug 9, 2023	$-0.12	$-0.20	-66.7%	✗ MISS
Q2 2023	May 10, 2023	$-0.13	$-0.12	+7.7%	✓ BEAT
Q2 2023	May 1, 2023	—	$-0.77	—	—
Q4 2022	Nov 9, 2022	$-0.05	$0.03	+160.0%	✓ BEAT
Q3 2022	Aug 9, 2022	$-0.05	$-0.11	-120.0%	✗ MISS
Q2 2022	May 10, 2022	$-0.36	$-0.24	+33.3%	✓ BEAT
Q1 2022	Mar 1, 2022	$-0.26	$-0.35	-34.6%	✗ MISS
Q4 2021	Nov 9, 2021	$0.17	$-0.07	-141.2%	✗ MISS
Q3 2021	Aug 9, 2021	$0.13	$0.05	-61.5%	✗ MISS

Frequently Asked Questions about PRPL

What is PRPL's current stock price?

Purple Innovation, Inc. (PRPL) is currently trading at $0.75 per share. The stock has moved -3.18% today.

What is the analyst price target for PRPL?

The average analyst price target for PRPL is $2.47, based on 1 analyst.

What sector is Purple Innovation, Inc. in?

Purple Innovation, Inc. operates in the Consumer Cyclical sector, specifically within the Furnishings, Fixtures & Appliances industry. The company is traded on the NASDAQ exchange.

What is PRPL's market cap?

Purple Innovation, Inc. has a market capitalization of $0.08 billion, making it a small-cap company.

Does PRPL pay dividends?

No, Purple Innovation, Inc. does not currently pay a dividend to shareholders.