Entain Plc engages in the provision of online sports betting and gaming. It operates through the following business segments: UK&I, International, CEE, and Corporate. The UK&I segment comprises betting, gaming and retail activities from online and mobile operations, and activities in the shop estates within Great Britain, Northern Ireland, Jersey, and Republic of Ireland. The International segment comprises betting, gaming and retail activities in the shop estates in the rest of the world apart from UK&I and CEE. The CEE segment comprises betting, gaming and retail activities in Croatia and Poland for brands SuperSport and STS. The Corporate segement includes costs associated with Group functions including Group executive, legal, Group finance, US joint venture, tax and treasury. The company was founded on November 30, 2004 and is headquartered in Westfield Stratford City, the United Kingdom.