/BKNG
BKNG Stock - Booking Holdings Inc.
Consumer Cyclical|Travel ServicesNASDAQ
$5393.74+0.90%
+$48.27 (+0.90%) • Dec 19
66
GoAI Score
GoAI Score
Weighted average: Momentum (25%) + Sentiment (35%) + Risk (20%) + Value (20%). ≥70 = BUY, ≤35 = SELL.HOLD
Medium Confidence
Momentum
Momentum Score
Based on price vs 50-day MA (40%), 200-day MA (40%), and MA crossover (20%). Higher = stronger uptrend.65
Sentiment
Sentiment Score
Based on analyst price target upside. 50 = neutral, 100 = very bullish (25%+ upside expected).73
Risk Score
Risk Score
Based on stock beta (volatility). Higher score = lower risk. Red (<40) = high volatility, Green (>60) = stable.70
Price Target
Price Target
Average analyst price target from the last quarter. Shows expected upside/downside from current price.+11.6%upside
Target: $6019.41
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ENTRY ZONE$5339.80 – $5447.68
TARGET (TP)$6020.26
STOP LOSS$4962.24
RISK/REWARD1:1.5
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Price Chart
Financial Statements
Revenue & Profitability Trend
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Revenue
Net Income (Profit)
Net Loss
Key Metrics
Market CapN/A
P/E RatioN/A
Beta1.25
52W High$5839.41
52W Low$4096.23
Avg VolumeN/A
Income Statement (Fiscal Year)
| Metric | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Revenue | $23.74B | $21.36B | $17.09B | $10.96B | $6.80B |
| Gross Profit | $23.74B | $21.36B | $17.09B | $10.96B | $6.80B |
| Gross Margin | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Operating Income | $7.55B | $5.83B | $5.10B | $2.50B | $-631,000,000 |
| Net Income | $5.88B | $4.29B | $3.06B | $1.17B | $59.00M |
| Net Margin | 24.8% | 20.1% | 17.9% | 10.6% | 0.9% |
| EPS | $174.96 | $118.67 | $76.70 | $28.39 | $1.44 |
Company Overview
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
Visit WebsiteRating Distribution
Strong Buy
0%
Buy / Outperform
22
67%
Hold / Neutral
11
33%
Sell / Underperform
0%
Analyst Consensus🟡 Mixed
22 Bullish11 Neutral/Bearish
Price Targets
$3989
Average Target
↓ 26.0% Downside
Now
$2257
Low
$3989
Average
$6450
High
Based on 36 analysts
Recent Analyst Actions
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| November 24th 2025 | BNP Paribas Exane | Initiation | Outperform | $6100 |
| November 24th 2025 | BofA Securities | Upgrade | Buy | $6000 |
| November 13th 2025 | Wedbush | Upgrade | Outperform | $6000 |
| October 27th 2025 | Truist | Upgrade | Buy | $5750 |
| October 23rd 2025 | KeyBanc Capital Markets | Initiation | Overweight | $6450 |
| September 30th 2025 | Mizuho | Initiation | Neutral | $5975 |
| August 5th 2025 | Erste Group | Upgrade | Buy | - |
| July 30th 2025 | Wedbush | Downgrade | Neutral | $5900 |
| April 4th 2025 | BTIG Research | Upgrade | Buy | $5500 |
| February 18th 2025 | CFRA | Upgrade | Buy | - |
| November 27th 2024 | Robert W. Baird | Initiation | Outperform | $5850 |
| September 6th 2024 | Truist | Initiation | Hold | $4100 |
| September 5th 2024 | Cantor Fitzgerald | Initiation | Neutral | $3590 |
| September 4th 2024 | Jefferies | Downgrade | Hold | $4200← $4350 |
| July 12th 2024 | The Benchmark Company | Upgrade | Buy | $4700 |
Earnings History & Surprises
BKNGBeat Rate
100%
Last 18 quarters
Avg Surprise
+174.7%
EPS vs Estimate
Beats / Misses
18/0
Last 12 quarters
Latest EPS
$99.50
Q4 2025
EPS Surprise History
Q1 24
+8.5%
$32.00vs$29.48
Q2 24
+44.7%
$20.39vs$14.09
Q3 24
+9.2%
$41.90vs$38.37
Q4 24
+8.2%
$83.89vs$77.52
Q1 25
+16.0%
$41.55vs$35.82
Q2 25
+43.1%
$24.81vs$17.34
Q3 25
+10.1%
$55.40vs$50.32
Q4 25
+3.8%
$99.50vs$95.85
Beat Estimate
Missed Estimate
Quarterly EPS Details
| Period | Report Date | Estimated EPS | Actual EPS | Surprise | Result |
|---|---|---|---|---|---|
Q2 2026 | Apr 27, 2026 | — | — | — | — |
Q1 2026 | Feb 19, 2026 | $48.60 | — | — | — |
Q4 2025 | Oct 28, 2025 | $95.85 | $99.50 | +3.8% | ✓ BEAT |
Q3 2025 | Jul 29, 2025 | $50.32 | $55.40 | +10.1% | ✓ BEAT |
Q2 2025 | Apr 29, 2025 | $17.34 | $24.81 | +43.1% | ✓ BEAT |
Q1 2025 | Feb 20, 2025 | $35.82 | $41.55 | +16.0% | ✓ BEAT |
Q4 2024 | Oct 30, 2024 | $77.52 | $83.89 | +8.2% | ✓ BEAT |
Q3 2024 | Aug 1, 2024 | $38.37 | $41.90 | +9.2% | ✓ BEAT |
Q2 2024 | May 2, 2024 | $14.09 | $20.39 | +44.7% | ✓ BEAT |
Q1 2024 | Feb 22, 2024 | $29.48 | $32.00 | +8.5% | ✓ BEAT |
Q4 2023 | Nov 2, 2023 | $67.61 | $72.32 | +7.0% | ✓ BEAT |
Q3 2023 | Aug 3, 2023 | $28.90 | $37.62 | +30.2% | ✓ BEAT |
Q2 2023 | May 4, 2023 | $10.48 | $11.60 | +10.7% | ✓ BEAT |
Q1 2023 | Feb 23, 2023 | $22.23 | $24.74 | +11.3% | ✓ BEAT |
Q4 2022 | Nov 2, 2022 | $49.92 | $53.03 | +6.2% | ✓ BEAT |
Q3 2022 | Aug 3, 2022 | $17.48 | $19.08 | +9.2% | ✓ BEAT |
Q2 2022 | May 4, 2022 | $-0.14 | $3.90 | +2885.7% | ✓ BEAT |
Q1 2022 | Feb 23, 2022 | $13.68 | $15.83 | +15.7% | ✓ BEAT |
Q4 2021 | Nov 3, 2021 | $31.56 | $37.70 | +19.5% | ✓ BEAT |
Q3 2021 | Aug 4, 2021 | $-2.69 | $-2.55 | +5.2% | ✓ BEAT |
Latest News
Spotnana Enters Direct Integration With Booking.com, Giving Its Partners And Customers Access To Booking.com's Full Global Inventory And Corporate Travel Rates That Were Previously Available Only Through The Booking.com Website
📈 PositiveBenzinga•Dec 1, 2025, 01:04 PM
Shares of travel companies are trading higher ahead of the Thanksgiving holiday. Estimates indicate that the travel period may be the busiest in 15 years.
📈 PositiveBenzinga•Nov 25, 2025, 04:39 PM•Also: , ,
Booking Holdings shares are trading higher after BofA Securities upgraded the stock from Neutral to Buy.
📈 PositiveBenzinga•Nov 24, 2025, 12:55 PM
VOICEplug AI Integrates With Booking's OpenTable
📈 PositiveBenzinga•Nov 24, 2025, 12:17 PM
B of A Securities Upgrades Booking Holdings to Buy, Maintains Price Target to $6000
📈 PositiveBenzinga•Nov 24, 2025, 12:13 PM
BTIG Reiterates Buy on Booking Holdings, Maintains $6250 Price Target
📈 PositiveBenzinga•Nov 24, 2025, 11:57 AM
Booking Holdings shares are trading lower after Google announced AI tools to help with travel planning, including an expansion of Flight Deals.
📉 NegativeBenzinga•Nov 17, 2025, 06:45 PM•Also: ,
Wedbush Upgrades Booking Holdings to Outperform, Maintains Price Target to $6000
📈 PositiveBenzinga•Nov 13, 2025, 02:10 PM
Booking Holdings Says Hostie Integrates With OpenTable To Automate Voice And Text Reservations In 20+ Languages Across A 60,000-Restaurant Network, Enhancing Guest Communication And Operational Efficiency
📈 PositiveBenzinga•Nov 5, 2025, 11:11 AM
Benchmark Maintains Buy on Booking Holdings, Raises Price Target to $6400
📈 PositiveBenzinga•Oct 29, 2025, 03:23 PM
Truist Securities Maintains Buy on Booking Holdings, Raises Price Target to $5810
📈 PositiveBenzinga•Oct 29, 2025, 03:02 PM
Wells Fargo Maintains Equal-Weight on Booking Holdings, Raises Price Target to $5523
➖ NeutralBenzinga•Oct 29, 2025, 02:31 PM
BKNG stock has given up its prior gain. Booking Holdings shares were trading higher after the company reported better-than-expected Q3 results and raised its FY2025 sales outlook.
➖ NeutralBenzinga•Oct 29, 2025, 01:41 PM
Cantor Fitzgerald Maintains Neutral on Booking Holdings, Lowers Price Target to $5550
➖ NeutralBenzinga•Oct 29, 2025, 01:39 PM
Barclays Maintains Overweight on Booking Holdings, Raises Price Target to $6250
📈 PositiveBenzinga•Oct 29, 2025, 12:51 PM•Also:
Keybanc Maintains Overweight on Booking Holdings, Raises Price Target to $6630
📈 PositiveBenzinga•Oct 29, 2025, 12:30 PM
DA Davidson Maintains Buy on Booking Holdings, Raises Price Target to $6600
📈 PositiveBenzinga•Oct 29, 2025, 12:23 PM
Booking Holdings shares are trading higher after the company reported better-than-expected Q3 results and raised its FY2025 sales outlook.
📈 PositiveBenzinga•Oct 29, 2025, 10:50 AM
BTIG Reiterates Buy on Booking Holdings, Maintains $6250 Price Target
📈 PositiveBenzinga•Oct 29, 2025, 09:28 AM
Booking Holdings Raises FY2025 Sales Outlook To $26.544B vs $26.378B Est
📈 PositiveBenzinga•Oct 28, 2025, 08:22 PM
Frequently Asked Questions about BKNG
What is BKNG's current stock price?
Booking Holdings Inc. (BKNG) is currently trading at $5393.74 per share. The stock has moved +0.90% today.
What is the analyst price target for BKNG?
The average analyst price target for BKNG is $6020.26, based on 1 analyst.
What sector is Booking Holdings Inc. in?
Booking Holdings Inc. operates in the Consumer Cyclical sector, specifically within the Travel Services industry. The company is traded on the NASDAQ exchange.
What is BKNG's market cap?
Booking Holdings Inc. has a market capitalization of $173.86 billion, making it a large-cap company.
Does BKNG pay dividends?
No, Booking Holdings Inc. does not currently pay a dividend to shareholders.
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