/NKE
NKE Stock - NIKE, Inc.
Consumer Cyclical|Apparel - Footwear & AccessoriesNYSE
$58.71-10.54%
$6.92 (-10.54%) • Dec 19
63
GoAI Score
GoAI Score
Weighted average: Momentum (25%) + Sentiment (35%) + Risk (20%) + Value (20%). ≥70 = BUY, ≤35 = SELL.HOLD
Medium Confidence
Momentum
Momentum Score
Based on price vs 50-day MA (40%), 200-day MA (40%), and MA crossover (20%). Higher = stronger uptrend.17
Sentiment
Sentiment Score
Based on analyst price target upside. 50 = neutral, 100 = very bullish (25%+ upside expected).100
Risk Score
Risk Score
Based on stock beta (volatility). Higher score = lower risk. Red (<40) = high volatility, Green (>60) = stable.68
Price Target
Price Target
Average analyst price target from the last quarter. Shows expected upside/downside from current price.+28.9%upside
Target: $75.68
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ENTRY ZONE$58.12 – $59.30
TARGET (TP)$75.65
STOP LOSS$54.01
RISK/REWARD1:3.6
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Price Chart
Financial Statements
Revenue & Profitability Trend
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Revenue
Net Income (Profit)
Net Loss
Key Metrics
Market CapN/A
P/E RatioN/A
Beta1.29
52W High$82.44
52W Low$52.28
Avg VolumeN/A
Income Statement (Fiscal Year)
| Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | $46.31B | $51.36B | $51.22B | $46.71B | $44.54B |
| Gross Profit | $19.79B | $22.89B | $22.29B | $21.48B | $19.96B |
| Gross Margin | 42.7% | 44.6% | 43.5% | 46.0% | 44.8% |
| Operating Income | $3.70B | $6.31B | $5.92B | $6.67B | $6.94B |
| Net Income | $3.22B | $5.70B | $5.07B | $6.05B | $5.73B |
| Net Margin | 7.0% | 11.1% | 9.9% | 12.9% | 12.9% |
| EPS | $2.17 | $3.76 | $3.27 | $3.83 | $3.64 |
Company Overview
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Visit WebsiteRating Distribution
Strong Buy
0%
Buy / Outperform
24
67%
Hold / Neutral
12
33%
Sell / Underperform
0%
Analyst Consensus🟡 Mixed
24 Bullish12 Neutral/Bearish
Price Targets
$90
Average Target
↑ 54.0% Upside
Now
$55
Low
$90
Average
$140
High
Based on 47 analysts
Recent Analyst Actions
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| December 19th 2025 | Telsey Advisory Group | Reiterated | Market Perform | $72← $75 |
| December 19th 2025 | Needham | Reiterated | Buy | $68← $78 |
| December 10th 2025 | Guggenheim | Initiation | Buy | $77 |
| November 13th 2025 | Wells Fargo | Upgrade | Overweight | $75 |
| October 15th 2025 | BTIG Research | Initiation | Buy | $100 |
| October 2nd 2025 | KeyBanc Capital Markets | Upgrade | Overweight | $90 |
| September 23rd 2025 | Telsey Advisory Group | Reiterated | Market Perform | $75← $70 |
| September 18th 2025 | RBC Capital Mkts | Upgrade | Outperform | $90 |
| September 10th 2025 | TD Cowen | Upgrade | Buy | $85 |
| July 28th 2025 | JP Morgan | Upgrade | Overweight | $93 |
| July 10th 2025 | DZ Bank | Downgrade | Hold | $76 |
| July 1st 2025 | Argus | Upgrade | Buy | $85 |
| June 27th 2025 | Needham | Reiterated | Buy | $78← $66 |
| June 27th 2025 | HSBC Securities | Upgrade | Buy | $80 |
| June 18th 2025 | Needham | Reiterated | Buy | $66← $75 |
Earnings History & Surprises
NKEBeat Rate
95%
Last 19 quarters
Avg Surprise
+31.2%
EPS vs Estimate
Beats / Misses
18/1
Last 12 quarters
Latest EPS
$0.53
Q4 2025
EPS Surprise History
Q1 24
+32.4%
$0.98vs$0.74
Q2 24
+21.7%
$1.01vs$0.83
Q4 24
+34.6%
$0.70vs$0.52
Q4 24
+20.0%
$0.78vs$0.65
Q1 25
+79.6%
$0.54vs$0.30
Q2 25
+7.4%
$0.14vs$0.13
Q3 25
+80.1%
$0.49vs$0.27
Q4 25
+41.4%
$0.53vs$0.37
Beat Estimate
Missed Estimate
Quarterly EPS Details
| Period | Report Date | Estimated EPS | Actual EPS | Surprise | Result |
|---|---|---|---|---|---|
Q1 2026 | Mar 19, 2026 | $0.43 | — | — | — |
Q4 2025 | Dec 18, 2025 | $0.37 | $0.53 | +41.4% | ✓ BEAT |
Q3 2025 | Sep 30, 2025 | $0.27 | $0.49 | +80.1% | ✓ BEAT |
Q2 2025 | Jun 26, 2025 | $0.13 | $0.14 | +7.4% | ✓ BEAT |
Q1 2025 | Mar 20, 2025 | $0.30 | $0.54 | +79.6% | ✓ BEAT |
Q4 2024 | Dec 19, 2024 | $0.65 | $0.78 | +20.0% | ✓ BEAT |
Q4 2024 | Oct 1, 2024 | $0.52 | $0.70 | +34.6% | ✓ BEAT |
Q2 2024 | Jun 27, 2024 | $0.83 | $1.01 | +21.7% | ✓ BEAT |
Q1 2024 | Mar 21, 2024 | $0.74 | $0.98 | +32.4% | ✓ BEAT |
Q4 2023 | Dec 21, 2023 | $0.85 | $1.03 | +21.2% | ✓ BEAT |
Q3 2023 | Sep 28, 2023 | $0.75 | $0.94 | +25.3% | ✓ BEAT |
Q2 2023 | Jun 29, 2023 | $0.67 | $0.66 | -1.5% | ✗ MISS |
Q1 2023 | Mar 21, 2023 | $0.55 | $0.79 | +43.6% | ✓ BEAT |
Q4 2022 | Dec 20, 2022 | $0.64 | $0.85 | +32.8% | ✓ BEAT |
Q3 2022 | Sep 29, 2022 | $0.92 | $0.93 | +1.1% | ✓ BEAT |
Q2 2022 | Jun 27, 2022 | $0.81 | $0.90 | +11.1% | ✓ BEAT |
Q1 2022 | Mar 21, 2022 | $0.71 | $0.87 | +22.5% | ✓ BEAT |
Q4 2021 | Dec 20, 2021 | $0.63 | $0.83 | +31.7% | ✓ BEAT |
Q3 2021 | Sep 23, 2021 | $1.11 | $1.16 | +4.5% | ✓ BEAT |
Q2 2021 | Jun 24, 2021 | $0.51 | $0.93 | +82.4% | ✓ BEAT |
Latest News
Citigroup Maintains Neutral on Nike, Lowers Price Target to $65
➖ NeutralBenzinga•Dec 19, 2025, 06:45 PM•Also:
Barclays Maintains Equal-Weight on Nike, Lowers Price Target to $64
➖ NeutralBenzinga•Dec 19, 2025, 06:24 PM•Also:
Truist Securities Maintains Buy on Nike, Lowers Price Target to $70
➖ NeutralBenzinga•Dec 19, 2025, 05:39 PM
Goldman Sachs Maintains Buy on Nike, Lowers Price Target to $77
➖ NeutralBenzinga•Dec 19, 2025, 05:04 PM
Nike's stock is Friday's sharpest blue-chip decliner — it's down nearly 10%
📉 NegativeDowjones•Dec 19, 2025, 04:08 PM
Stifel Maintains Hold on Nike, Lowers Price Target to $65
➖ NeutralBenzinga•Dec 19, 2025, 02:47 PM•Also:
Guggenheim Reiterates Buy on Nike, Maintains $77 Price Target
📈 PositiveBenzinga•Dec 19, 2025, 02:10 PM
Wells Fargo Maintains Overweight on Nike, Lowers Price Target to $65
➖ NeutralBenzinga•Dec 19, 2025, 01:44 PM
Nike shares are trading lower. The company reported a 17% decline in Greater China sales in Q2.
📉 NegativeBenzinga•Dec 19, 2025, 01:36 PM
Bernstein Maintains Outperform on Nike, Lowers Price Target to $85
➖ NeutralBenzinga•Dec 19, 2025, 01:17 PM
B of A Securities Maintains Buy on Nike, Lowers Price Target to $73
➖ NeutralBenzinga•Dec 19, 2025, 12:32 PM
Market-Moving News for December 19th
➖ NeutralBenzinga•Dec 19, 2025, 12:21 PM•Also: ,
Piper Sandler Maintains Overweight on Nike, Lowers Price Target to $75
➖ NeutralBenzinga•Dec 19, 2025, 12:10 PM
Needham Maintains Buy on Nike, Lowers Price Target to $68
➖ NeutralBenzinga•Dec 19, 2025, 12:09 PM
Telsey Advisory Group Maintains Market Perform on Nike, Lowers Price Target to $72
➖ NeutralBenzinga•Dec 19, 2025, 12:00 PM
Biggest stock movers Friday: NNE, CORZ, NKE and more
➖ NeutralSeeking Alpha•Dec 19, 2025, 10:00 AM
NIKE Says While Sportswear Is Not Growing They've Done A Really Nice Job Of Rightsizing Sportswear And Starting To Diversify The Portfolio
➖ NeutralBenzinga•Dec 18, 2025, 11:01 PM
NIKE Says It's Clear That We Need To Reset Our Approach To The China Marketplace And It's Going To Start With Structure
📉 NegativeBenzinga•Dec 18, 2025, 10:48 PM
NIKE Says We've Been Investing In Marketing And We Feel Good About Where We've Leveled Our Brand Marketing Investment
📈 PositiveBenzinga•Dec 18, 2025, 10:47 PM
NIKE Says Part Of What's Going To Drive Expansion Is Recovery Of Our Full Price Mix As We Continue To Manage The Off Price Full Price Mix In The Marketplace
📈 PositiveBenzinga•Dec 18, 2025, 10:46 PM
Frequently Asked Questions about NKE
What is NKE's current stock price?
NIKE, Inc. (NKE) is currently trading at $58.71 per share. The stock has moved -10.54% today.
What is the analyst price target for NKE?
The average analyst price target for NKE is $75.65, based on 1 analyst.
What sector is NIKE, Inc. in?
NIKE, Inc. operates in the Consumer Cyclical sector, specifically within the Apparel - Footwear & Accessories industry. The company is traded on the NYSE exchange.
What is NKE's market cap?
NIKE, Inc. has a market capitalization of $86.79 billion, making it a large-cap company.
Does NKE pay dividends?
No, NIKE, Inc. does not currently pay a dividend to shareholders.
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