The Trump Trade: Is Truth Social the Next Big Bet?

Hey everyone! So, I just came across some pretty wild news about Donald Trump's media venture. His social media platform, Truth Social, is now valued at a staggering $10.6 billion, surpassing Elon Musk's X (formerly Twitter), which is valued at around $9.4 billion. This shift comes after Truth Social's parent company, Trump Media Technology Group (DJT), saw its stock skyrocket by 333% since hitting a low in late September. Talk about a rollercoaster!
Now, the main driver behind this valuation isn't really about solid fundamentals—it's all tied to the buzz around Trump's chances of winning the presidency again. The betting markets are putting his odds way ahead of Kamala Harris, and that speculation has investors all hot and bothered. It’s like we’re in the middle of a “Trump trade” frenzy!
Interestingly, DJT’s options market has shown heightened activity as the election nears, with a surge in call options reflecting market optimism about a Trump victory.


Charts for November 1 (top) and November 8 (bottom) show most call options concentrated around the election, indicating expectations of a significant price increase before then. However, after November 8, we might see a decrease due to two main reasons: heavy selling pressure from pre-election profit-taking and high time costs, where risks may outweigh returns. Plus, there’s a substantial number of put options at lower price ranges, showing some investors are betting against Trump. If he loses, a sharp drop in stock price could yield significant profits for those folks.
Now, despite the excitement, DJT’s actual revenue for the first half of 2024 was just $1.6 million, with a whopping loss of $344 million. So, yeah, it’s all a bit of a meme stock vibe—lots of hype, but the fundamentals aren’t really backing it up.
And here’s a fun fact: Trump’s personal net worth has nearly doubled over the last few months, thanks to this stock surge. He owns about 115 million shares, which are now valued at around $6.2 billion.
I recently came across some analysis that highlighted DJT’s technical patterns.

The stock price has stabilized and rebounded from its lows, breaking a previous downward wedge, which suggests bullish sentiment and upward momentum leading up to the election. According to Fibonacci retracement levels, if it breaks the 0.50 ($45.5) resistance, we might see it test the 0.618 ($53.5) level, indicating potential for continued gains before the election. The current price is stabilizing at a key support level, with investors closely watching the 0.236 ($27.78). If this holds, short-term bulls will likely remain dominant.

This situation is a fascinating case study in how sentiment can drive stock prices. It shows just how connected political events and media narratives can be, especially in today’s social media-driven world. Investors seem to be more focused on the “what ifs” than the current performance, which could be a double-edged sword. If Trump does win the election, Truth Social’s valuation could take off even further. But if things go south, we might see a sharp correction.
It'll be interesting to watch how this plays out in the coming months. Are you guys following this “Trump trade”? What do you think—are investors being smart or just riding a hype wave? Let’s chat! #trump #uselection