Marketingforce Management Ltd logo

Marketingforce Management Ltd

2556.HK

HKSETechnologySoftware - Application

Latest quote

HK$49.28

−HK$1.57 · -3.09%

Aug 24, 11:57 AM HKT

2556.HK company overview

Regular session · HKT · Market data may be delayed.

Company profile

Company website

Marketingforce Management Ltd, a company established in Shanghai, China in 2009, delivers Software-as-a-Service (SaaS) solutions within the Chinese market. Its key offerings include T Cloud, a marketing SaaS product engineered to address diverse intelligent marketing needs, and True Client, a customer relationship management (CRM) platform that integrates social media for improved client interaction and data insights. The company also provides a comprehensive suite of online advertising services, spanning campaign strategy, content creation, continuous monitoring, and live optimization. Furthermore, it offers online advertisement distribution services, handling tasks such as account administration, ad development, and placement.

Industry
Software - Application
Sector
Technology
Headquarters
CN
CEO
Xulong Zhao
Listed since
May 16, 2024
Employees
1,737

Market position

Day range

Current HK$49.28

52-week range

Current HK$49.28

Open
HK$54.00
Previous close
HK$50.85
Volume
2.49M
0.33× average
Average volume
7.53M
Average daily volume
Market cap
13.19B HKD
Beta
0.01
Market reference 1
50-day average
HK$39.0932
+26.06% above average
200-day average
HK$38.0318
+29.58% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
8.62B CNY
P/E (TTM)
42.67×
P/B (TTM)
4.47×
P/S (TTM)
2.98×
EV / EBITDA
71.52×
Earnings yield
1.09%
Free cash flow yield
-8.91%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
42.06%
Operating margin
6.14%
Net margin
6.69%
Return on equity
4.65%
Return on assets
1.66%
Return on invested capital
1.66%

Financial health

Debt / equity
0.92×
Current ratio
1.64×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends69%23%-22%-68%Gross margin, FY2021: 54.47%Gross margin, FY2022: 49.01%Gross margin, FY2023: 57.31%Gross margin, FY2024: 52.98%Gross margin, FY2025: 42.02%Operating margin, FY2021: -11.07%Operating margin, FY2022: -15.31%Operating margin, FY2023: -5.33%Operating margin, FY2024: -4.59%Operating margin, FY2025: 2.42%Net margin, FY2021: -31.07%Net margin, FY2022: -18.94%Net margin, FY2023: -13.75%Net margin, FY2024: -56.25%Net margin, FY2025: 3.16%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 54.47%. Gross margin FY2022 49.01%. Gross margin FY2023 57.31%. Gross margin FY2024 52.98%. Gross margin FY2025 42.02%. Operating margin FY2021 -11.07%. Operating margin FY2022 -15.31%. Operating margin FY2023 -5.33%. Operating margin FY2024 -4.59%. Operating margin FY2025 2.42%. Net margin FY2021 -31.07%. Net margin FY2022 -18.94%. Net margin FY2023 -13.75%. Net margin FY2024 -56.25%. Net margin FY2025 3.16%.

Income trends

Revenue

2.75B CNY+76.13%

Operating income

66.54M CNY+138.09M CNY

Net income

86.64M CNY+963.31M CNY
Income trends across reported periods3.11B CNY1.66B CNY209.86M CNY−1.24B CNYRevenue, FY2021: 877.23M CNYRevenue, FY2022: 1.14B CNYRevenue, FY2023: 1.23B CNYRevenue, FY2024: 1.56B CNYRevenue, FY2025: 2.75B CNYOperating income, FY2021: −97.15M CNYOperating income, FY2022: −175.01M CNYOperating income, FY2023: −65.69M CNYOperating income, FY2024: −71.56M CNYOperating income, FY2025: 66.54M CNYNet income, FY2021: −272.59M CNYNet income, FY2022: −216.46M CNYNet income, FY2023: −169.48M CNYNet income, FY2024: −876.67M CNYNet income, FY2025: 86.64M CNYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 877.23M CNY. Revenue FY2022 1.14B CNY. Revenue FY2023 1.23B CNY. Revenue FY2024 1.56B CNY. Revenue FY2025 2.75B CNY. Operating income FY2021 −97.15M CNY. Operating income FY2022 −175.01M CNY. Operating income FY2023 −65.69M CNY. Operating income FY2024 −71.56M CNY. Operating income FY2025 66.54M CNY. Net income FY2021 −272.59M CNY. Net income FY2022 −216.46M CNY. Net income FY2023 −169.48M CNY. Net income FY2024 −876.67M CNY. Net income FY2025 86.64M CNY.
Metric (CNY)FY2025FY2024FY2023FY2022FY2021
Revenue2.75B CNY1.56B CNY1.23B CNY1.14B CNY877.23M CNY
Cost of goods sold1.59B CNY732.79M CNY525.94M CNY582.74M CNY399.42M CNY
Gross profit1.15B CNY825.79M CNY706.18M CNY560.04M CNY477.81M CNY
Research and development429.48M CNY245.45M CNY210.04M CNY224.62M CNY160.59M CNY
Selling, general, and administrative657.47M CNY592.23M CNY98.07M CNY78.41M CNY84.85M CNY
Operating expenses1.09B CNY897.35M CNY771.87M CNY735.04M CNY573.68M CNY
Interest income32.41M CNY7.62M CNY1.05M CNY1.11M CNY526K CNY
Interest expense47.04M CNY39.3M CNY35.24M CNY27.99M CNY26.48M CNY
Depreciation and amortization53.94M CNY41.09M CNY98.81M CNY36.87M CNY26.72M CNY
Operating income66.54M CNY−71.56M CNY−65.69M CNY−175.01M CNY−97.15M CNY
Net income86.64M CNY−876.67M CNY−169.48M CNY−216.46M CNY−272.59M CNY

Company facts updated Aug 24, 2026.

Earnings

Latest EPS result
0.92

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly EPS actual values compared with estimates1.37-0.8-2.97-5.14Q4 '22Q2 '23Q4 '23Q3 '24Q1 '25Q3 '25Q1 '26Q3 '26
Q4 2022, reported Dec 30, 2022: actual -0.991, estimate —, surprise —, Comparison unavailable. Q2 2023, reported Jun 29, 2023: actual -0.201, estimate —, surprise —, Comparison unavailable. Q4 2023, reported Dec 31, 2023: actual -0.856, estimate —, surprise —, Comparison unavailable. Q3 2024, reported Aug 21, 2024: actual -4.69, estimate —, surprise —, Comparison unavailable. Q1 2025, reported Mar 31, 2025: actual -0.255, estimate —, surprise —, Comparison unavailable. Q3 2025, reported Aug 22, 2025: actual 0.164, estimate —, surprise —, Comparison unavailable. Q1 2026, reported Mar 26, 2026: actual 0.223, estimate —, surprise —, Comparison unavailable. Q3 2026, reported Aug 13, 2026: actual 0.924, estimate —, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates2.4B1.77B1.15B524.91MQ4 '22No estimateQ2 '23No estimateQ4 '23No estimateQ3 '24No estimateQ1 '25No estimateQ3 '25No estimateQ1 '26BeatQ3 '26No estimate
Q4 2022, reported Dec 30, 2022: actual 617.54M HKD, estimate —, surprise —, Comparison unavailable. Q2 2023, reported Jun 29, 2023: actual 659.38M HKD, estimate —, surprise —, Comparison unavailable. Q4 2023, reported Dec 31, 2023: actual 688.86M HKD, estimate —, surprise —, Comparison unavailable. Q3 2024, reported Aug 21, 2024: actual 800.43M HKD, estimate —, surprise —, Comparison unavailable. Q1 2025, reported Mar 31, 2025: actual 871.4M HKD, estimate —, surprise —, Comparison unavailable. Q3 2025, reported Aug 22, 2025: actual 1.02B HKD, estimate —, surprise —, Comparison unavailable. Q1 2026, reported Mar 26, 2026: actual 2.07B HKD, estimate 1.45B HKD, surprise +42.23%, Beat. Q3 2026, reported Aug 13, 2026: actual 2.26B HKD, estimate —, surprise —, Comparison unavailable.

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