Neo Marketing Inc. logo

Neo Marketing Inc.

4196.T

JPXCommunication ServicesAdvertising Agencies

Latest quote

¥2,028

+¥29.00 · +1.45%

Aug 24, 3:30 PM JST

4196.T company overview

Regular session · JST · Market data may be delayed.

Company profile

Company website

Neo Marketing Inc. offers comprehensive market support solutions, encompassing a diverse range of services. Their extensive marketing research division provides various quantitative studies, such as online, academic, venue, in-store, mail, home use, and customer/employee surveys. They also conduct qualitative research, including online, in-depth, and group interviews, as well as observational surveys. Furthermore, the company delivers specialized research tailored for new product development, customer-focused marketing, distinctive brand analysis, pricing strategies, comfortable recruitment, rapid interviews, standardized concept testing, and identifying category entry points. The company's communication planning services involve developing strategic frameworks for communication, brand building, and public relations, alongside crafting insight-driven PR and press releases. Their digital marketing capabilities span various channels, including paid advertising (listing, display, social media, video), content creation, article writing, pharmaceutical and medical device law compliance, social media account management, and influencer marketing. They also provide creative solutions, social media promotions, influencer PR, and user-generated content (UGC) activation. Neo Marketing also supports clients with customer success initiatives, email and chat assistance, covert mystery evaluations (calls, emails, chats), and direct social media recruitment. Additionally, they offer B2B marketing consulting. Founded in Tokyo, Japan, in 2000, the company operated as Media Interactive Co., Ltd. until its name change to Neo Marketing Inc. in April 2012.

Industry
Advertising Agencies
Sector
Communication Services
Headquarters
JP
CEO
Mitsunobu Hashimoto
Listed since
Apr 22, 2021
Employees
124

Market position

Day range

Current ¥2,028

52-week range

Current ¥2,028

Open
¥1,999
Previous close
¥1,999
Volume
7.4K
1× average
Average volume
7.42K
Average daily volume
Market cap
5.01B JPY
Beta
0.61
Market reference 1
50-day average
¥1,782.22
+13.79% above average
200-day average
¥1,437.92
+41.04% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
2.43B JPY
P/E (TTM)
-71.48×
P/B (TTM)
6.18×
P/S (TTM)
1.98×
EV / EBITDA
53.21×
Earnings yield
0.94%
Free cash flow yield
1.74%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
44.98%
Operating margin
0.67%
Net margin
-2.79%
Return on equity
3.37%
Return on assets
1.47%
Return on invested capital
0.76%

Financial health

Debt / equity
0.74×
Current ratio
2.56×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends56%31%6%-19%Gross margin, FY2021: 49.35%Gross margin, FY2022: 44.80%Gross margin, FY2023: 46.22%Gross margin, FY2024: 44.61%Gross margin, FY2025: 46.05%Operating margin, FY2021: 16.59%Operating margin, FY2022: 12.46%Operating margin, FY2023: 13.69%Operating margin, FY2024: 0.74%Operating margin, FY2025: 0.47%Net margin, FY2021: 11.26%Net margin, FY2022: -12.47%Net margin, FY2023: 8.72%Net margin, FY2024: 7.03%Net margin, FY2025: 1.15%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 49.35%. Gross margin FY2022 44.80%. Gross margin FY2023 46.22%. Gross margin FY2024 44.61%. Gross margin FY2025 46.05%. Operating margin FY2021 16.59%. Operating margin FY2022 12.46%. Operating margin FY2023 13.69%. Operating margin FY2024 0.74%. Operating margin FY2025 0.47%. Net margin FY2021 11.26%. Net margin FY2022 -12.47%. Net margin FY2023 8.72%. Net margin FY2024 7.03%. Net margin FY2025 1.15%.

Income trends

Revenue

2.31B JPY+9.93%

Operating income

10.85M JPY-30.01%

Net income

26.63M JPY-81.94%
Income trends across reported periods2.57B JPY1.53B JPY495.49M JPY−539.37M JPYRevenue, FY2021: 1.83B JPYRevenue, FY2022: 2.25B JPYRevenue, FY2023: 2.28B JPYRevenue, FY2024: 2.1B JPYRevenue, FY2025: 2.31B JPYOperating income, FY2021: 303.46M JPYOperating income, FY2022: 280.39M JPYOperating income, FY2023: 311.61M JPYOperating income, FY2024: 15.5M JPYOperating income, FY2025: 10.85M JPYNet income, FY2021: 206M JPYNet income, FY2022: −280.65M JPYNet income, FY2023: 198.37M JPYNet income, FY2024: 147.44M JPYNet income, FY2025: 26.63M JPYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 1.83B JPY. Revenue FY2022 2.25B JPY. Revenue FY2023 2.28B JPY. Revenue FY2024 2.1B JPY. Revenue FY2025 2.31B JPY. Operating income FY2021 303.46M JPY. Operating income FY2022 280.39M JPY. Operating income FY2023 311.61M JPY. Operating income FY2024 15.5M JPY. Operating income FY2025 10.85M JPY. Net income FY2021 206M JPY. Net income FY2022 −280.65M JPY. Net income FY2023 198.37M JPY. Net income FY2024 147.44M JPY. Net income FY2025 26.63M JPY.
Metric (JPY)FY2025FY2024FY2023FY2022FY2021
Revenue2.31B JPY2.1B JPY2.28B JPY2.25B JPY1.83B JPY
Cost of goods sold1.24B JPY1.16B JPY1.22B JPY1.24B JPY926.6M JPY
Gross profit1.06B JPY936.05M JPY1.05B JPY1.01B JPY902.67M JPY
Selling, general, and administrative1.05B JPY920.55M JPY740.07M JPY728.2M JPY599.22M JPY
Operating expenses1.05B JPY920.55M JPY740.07M JPY728.2M JPY599.22M JPY
Interest income853K JPY58K JPY4K JPY6K JPY5K JPY
Interest expense5.13M JPY3.48M JPY2.45M JPY1.89M JPY1.82M JPY
Depreciation and amortization32.95M JPY29.57M JPY30.22M JPY60.52M JPY25.58M JPY
Operating income10.85M JPY15.5M JPY311.61M JPY280.39M JPY303.46M JPY
Net income26.63M JPY147.44M JPY198.37M JPY−280.65M JPY206M JPY

Company facts updated Aug 24, 2026.

Earnings

Latest EPS result
-47.79

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly EPS actual values compared with estimates90.6241.07-8.49-58.04Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Q4 2024, reported Nov 13, 2024: actual -9.3, estimate —, surprise —, Comparison unavailable. Q1 2025, reported Feb 13, 2025: actual -6.89, estimate —, surprise —, Comparison unavailable. Q2 2025, reported May 14, 2025: actual 80.37, estimate —, surprise —, Comparison unavailable. Q3 2025, reported Aug 13, 2025: actual -34.48, estimate —, surprise —, Comparison unavailable. Q4 2025, reported Nov 13, 2025: actual -28.4, estimate —, surprise —, Comparison unavailable. Q1 2026, reported Feb 13, 2026: actual 0.52, estimate —, surprise —, Comparison unavailable. Q2 2026, reported May 14, 2026: actual 47.27, estimate —, surprise —, Comparison unavailable. Q3 2026, reported Aug 13, 2026: actual -47.79, estimate —, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly Revenue actual values compared with estimates840.32M689.28M538.23M387.19MQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Q4 2024, reported Nov 13, 2024: actual 493M JPY, estimate —, surprise —, Comparison unavailable. Q1 2025, reported Feb 13, 2025: actual 544M JPY, estimate —, surprise —, Comparison unavailable. Q2 2025, reported May 14, 2025: actual 753.1M JPY, estimate —, surprise —, Comparison unavailable. Q3 2025, reported Aug 13, 2025: actual 419.51M JPY, estimate —, surprise —, Comparison unavailable. Q4 2025, reported Nov 13, 2025: actual 589.2M JPY, estimate —, surprise —, Comparison unavailable. Q1 2026, reported Feb 13, 2026: actual 577M JPY, estimate —, surprise —, Comparison unavailable. Q2 2026, reported May 14, 2026: actual 808M JPY, estimate —, surprise —, Comparison unavailable. Q3 2026, reported Aug 13, 2026: actual 558M JPY, estimate —, surprise —, Comparison unavailable.

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