
TRaaS On Product Inc.
6696.TJPXTechnologyCommunication Equipment
Latest quote
¥314
−¥11.00 · -3.38%
6696.T company overview
Regular session · JST · Market data may be delayed.
Company profile
Company websiteTRaaS On Product Inc. specializes in the development and sale of various devices that leverage artificial intelligence (AI) and the Internet of Things (IoT) to establish digital connections between people and physical objects. Among its diverse product offerings are: SHISA: An automated check-in system primarily for managing personal equipment in lodging environments, complete with a personal identification feature. TRA-DeCA: A system designed to detect potential dangers by comparing individuals against an existing database. Cygnus: A flexible terminal capable of running a variety of applications, which can be customized to suit specific operational requirements. NGH: A platform that oversees information for accommodation facilities, including details on guest room services. T-signage: A solution for distributing programmed content. STB: A highly versatile device that functions not only for receiving and viewing television programs but also serves as a specialized computer, supports video playback and conferencing, facilitates IP broadcasting, operates as a digital signage platform, and acts as an IoT gateway, among other uses. The company also provides another product, likewise named SHISA, which serves as an outdoor digital display. Originally known as P3, Inc., the company officially adopted the name TRaaS On Product Inc. in April 2022. Established in 1995, TRaaS On Product Inc. maintains its corporate headquarters in Tokyo, Japan.
- Industry
- Communication Equipment
- Sector
- Technology
- Headquarters
- JP
- CEO
- Hidehiko Fujiyoshi
- Listed since
- Aug 10, 2017
- Employees
- 25
Market position
Day range
Current ¥314
52-week range
Current ¥314
- Open
- ¥325
- Previous close
- ¥325
- Volume
- 28.2K
- 0.22× average
- Average volume
- 130.26K
- Average daily volume
- Market cap
- 1.52B JPY
- Beta
- 0.73
- Market reference 1
- 50-day average
- ¥284.16
- +10.50% above average
- 200-day average
- ¥335.12
- -6.30% below average
Financials
Financial snapshot
Latest / TTMValuation & yield
- Enterprise value
- 1.77B JPY
- P/E (TTM)
- -13.69×
- P/B (TTM)
- 4.9×
- P/S (TTM)
- 3.62×
- EV / EBITDA
- 555.32×
- Earnings yield
- -3.25%
- Free cash flow yield
- -1.75%
- Dividend yield
- 0.00%
Profitability & efficiency
- Gross margin
- 43.34%
- Operating margin
- -19.88%
- Net margin
- -26.43%
- Return on equity
- -17.56%
- Return on assets
- -10.92%
- Return on invested capital
- -7.19%
Financial health
- Debt / equity
- 0.47×
- Current ratio
- 4.8×
Financial statements
Margin trends
Profitability as a percentage of reported revenue.
Income trends
Revenue
Operating income
Net income
| Metric (JPY) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 485.94M JPY | 411.49M JPY | 310.97M JPY | 496.49M JPY | 404.57M JPY |
| Cost of goods sold | 263.84M JPY | 173.75M JPY | 141.8M JPY | 261.26M JPY | 323.36M JPY |
| Gross profit | 222.1M JPY | 237.74M JPY | 169.16M JPY | 235.23M JPY | 81.21M JPY |
| Research and development | — | 911K JPY | — | 25.96M JPY | 30.63M JPY |
| Selling, general, and administrative | 258.25M JPY | 231.56M JPY | 237.18M JPY | 215.07M JPY | 398.76M JPY |
| Operating expenses | 258.25M JPY | 232.46M JPY | 238.59M JPY | 241.7M JPY | 437.8M JPY |
| Interest income | 422K JPY | 29K JPY | 31K JPY | 32K JPY | 36K JPY |
| Interest expense | 1.22M JPY | 343K JPY | 5.25M JPY | 1.8M JPY | 204K JPY |
| Depreciation and amortization | 39.33M JPY | 22.39M JPY | 12.03M JPY | 6.59M JPY | 79.3M JPY |
| Operating income | −36.15M JPY | 5.28M JPY | −69.43M JPY | −6.47M JPY | −356.58M JPY |
| Net income | −61.63M JPY | 2.35M JPY | −85.81M JPY | −16.8M JPY | −517.84M JPY |
Company facts updated Aug 24, 2026.
Earnings
- Latest EPS result
- -8.68
EPS: actual versus estimate
Recent quarterly results
Revenue: actual versus estimate
Recent quarterly results
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