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Star CM Holdings Limited logo

Star CM Holdings Limited

6698.HK

HKSETechnologyMedia & Entertainment

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Latest quote

HK$0.86

+HK$0.01 · +1.18%

Aug 24, 10:55 AM HKTData delayed

6698.HK company overview

Regular session · HKT · Market data may be delayed.

Company profile

Company website

Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People’s Republic of China, the United Kingdom, the United States, Japan, Hong Kong, Macau, and internationally. The company creates, distributes, and licenses variety programs, such as music variety programs, dance variety programs, talent shows, talk shows, outdoor/cultural variety programs, and other variety programs on various media platforms, including TV networks and online video platforms. It also produces and licenses music IPs, such as music recordings and compositions to online music platforms, media companies, and karaoke operators; operates and licenses film and drama series IPs; and licenses the right to host offline entertainment events. In addition, the company offers IP-related artist management services; arts education and training services; concert organization and production services; mobile apps; consumer products; themed attractions; and conference, consulting, and exhibition services. Further, the company involved in real estate development activities. The company’s products are used by online video platforms, state-owned radio and television media groups, technology and social media conglomerates, IP operation and advertising companies, and education institutions. Star CM Holdings Limited was founded in 2006 and is headquartered in Shanghai, China.

Industry
Media & Entertainment
Sector
Technology
Headquarters
CN
CEO
Ming Tian
Listed since
Dec 29, 2022
Employees
116

Market position

Day range

Current HK$0.86

52-week range

Current HK$0.86

Open
HK$0.85
Previous close
HK$0.85
Volume
33.6K
0.29× average
Average volume
116.97K
Average daily volume
Market cap
342.74M HKD
Beta
1.42
Market reference 1
50-day average
HK$0.8489
+1.31% above average
200-day average
HK$0.9726
-11.58% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
-62.95M CNY
P/E (TTM)
-2.56×
P/B (TTM)
0.12×
P/S (TTM)
1.77×
EV / EBITDA
1.07×
Earnings yield
-31.83%
Free cash flow yield
-19.99%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
52.28%
Operating margin
5.72%
Net margin
-69.91%
Return on equity
-4.55%
Return on assets
-4.26%
Return on invested capital
0.37%

Financial health

Debt / equity
0×
Current ratio
3.78×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends95%-76%-248%-419%Gross margin, FY2021: 24.35%Gross margin, FY2022: 32.18%Gross margin, FY2023: -13.91%Gross margin, FY2024: 24.51%Gross margin, FY2025: 52.37%Operating margin, FY2021: -0.29%Operating margin, FY2022: 4.79%Operating margin, FY2023: -46.57%Operating margin, FY2024: -81.41%Operating margin, FY2025: 5.67%Net margin, FY2021: -30.62%Net margin, FY2022: 9.95%Net margin, FY2023: -376.17%Net margin, FY2024: -142.53%Net margin, FY2025: -70.21%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 24.35%. Gross margin FY2022 32.18%. Gross margin FY2023 -13.91%. Gross margin FY2024 24.51%. Gross margin FY2025 52.37%. Operating margin FY2021 -0.29%. Operating margin FY2022 4.79%. Operating margin FY2023 -46.57%. Operating margin FY2024 -81.41%. Operating margin FY2025 5.67%. Net margin FY2021 -30.62%. Net margin FY2022 9.95%. Net margin FY2023 -376.17%. Net margin FY2024 -142.53%. Net margin FY2025 -70.21%.

Income trends

Revenue

163.92M CNY+0.47%

Operating income

9.29M CNY+142.11M CNY

Net income

−115.1M CNY+50.51%
Income trends across reported periods1.4B CNY307.33M CNY−785.22M CNY−1.88B CNYRevenue, FY2021: 1.13B CNYRevenue, FY2022: 873.43M CNYRevenue, FY2023: 426.57M CNYRevenue, FY2024: 163.15M CNYRevenue, FY2025: 163.92M CNYOperating income, FY2021: −3.23M CNYOperating income, FY2022: 41.83M CNYOperating income, FY2023: −198.65M CNYOperating income, FY2024: −132.82M CNYOperating income, FY2025: 9.29M CNYNet income, FY2021: −345M CNYNet income, FY2022: 86.92M CNYNet income, FY2023: −1.6B CNYNet income, FY2024: −232.54M CNYNet income, FY2025: −115.1M CNYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 1.13B CNY. Revenue FY2022 873.43M CNY. Revenue FY2023 426.57M CNY. Revenue FY2024 163.15M CNY. Revenue FY2025 163.92M CNY. Operating income FY2021 −3.23M CNY. Operating income FY2022 41.83M CNY. Operating income FY2023 −198.65M CNY. Operating income FY2024 −132.82M CNY. Operating income FY2025 9.29M CNY. Net income FY2021 −345M CNY. Net income FY2022 86.92M CNY. Net income FY2023 −1.6B CNY. Net income FY2024 −232.54M CNY. Net income FY2025 −115.1M CNY.
Metric (CNY)FY2025FY2024FY2023FY2022FY2021
Revenue163.92M CNY163.15M CNY426.57M CNY873.43M CNY1.13B CNY
Cost of goods sold78.08M CNY123.16M CNY485.92M CNY592.35M CNY852.4M CNY
Gross profit85.84M CNY39.99M CNY−59.35M CNY281.07M CNY274.35M CNY
Research and development—10.52M CNY—43.09M CNY51.66M CNY
Selling, general, and administrative64.56M CNY107.77M CNY142.36M CNY172.08M CNY225.88M CNY
Operating expenses76.55M CNY172.8M CNY139.3M CNY154.1M CNY186.49M CNY
Interest income11.67M CNY20.76M CNY19.14M CNY5.77M CNY9.18M CNY
Interest expense173.39K CNY402K CNY2.6M CNY2.86M CNY2.74M CNY
Depreciation and amortization31.61M CNY35.82M CNY52.81M CNY22.9M CNY43.11M CNY
Operating income9.29M CNY−132.82M CNY−198.65M CNY41.83M CNY−3.23M CNY
Net income−115.1M CNY−232.54M CNY−1.6B CNY86.92M CNY−345M CNY

Company facts updated Aug 24, 2026.

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