Baidu, Inc. logo

Baidu, Inc.

89888.HK

HKSECommunication ServicesInternet Content & Information

Latest quote

CN¥76.80

−CN¥3.15 · -3.94%

Aug 24, 10:51 AM HKTData delayed

89888.HK company overview

Historical prices · Market data may be delayed.

Company profile

Company website

Baidu, Inc., a prominent technology firm in the People's Republic of China, leverages its internet platform to deliver a wide array of online marketing and other value-added digital services. The company's operations are organized into two main divisions: Baidu Core and iQIYI. The Baidu Core segment offers comprehensive online advertising solutions, including search-driven, feed-based, and other promotional services, alongside its cloud computing infrastructure and a broad spectrum of artificial intelligence (AI)-powered products and services. This segment features the Baidu App, a central mobile hub enabling users to access search functions, personalized feeds, and diverse content; it also includes Haokan, a dynamic short-form video platform showcasing both user-generated and professionally produced content. Additionally, Baidu Core curates an extensive suite of knowledge and information platforms, such as Baidu Wiki, a digital encyclopedia covering cultural heritage and historical records; Baidu Knows, a community-driven Q&A service; Baidu Experience, facilitating the sharing of practical daily knowledge; the advanced ERNIE Bot conversational AI; and Baidu Post, a social network where users can share text, images, audio, and video to engage in valuable discussions. Furthermore, this segment is at the forefront of innovation with its Baidu Apollo autonomous vehicle solutions, the Apollo Go autonomous ride-hailing service, the DuerOS smart assistant optimized for the Chinese language, the voice-enabled Baidu Maps for travel and navigation, and the development of specialized AI chips. The iQIYI segment operates as a leading online entertainment video platform, providing a rich and varied content library that includes original productions, professionally created content, and both professional and general user-generated videos. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, People's Republic of China.

Industry
Internet Content & Information
Sector
Communication Services
Headquarters
CN
CEO
Yanhong Li
Listed since
Jun 19, 2023
Employees
33,500

Market position

Day range

Current CN¥76.80

52-week range

Current CN¥76.80

Open
CN¥77.05
Previous close
CN¥79.95
Volume
400
0.02× average
Average volume
16.07K
Average daily volume
Market cap
208.98B CNY
Beta
0.59
Market reference 1
50-day average
CN¥92.132
-16.64% below average
200-day average
CN¥107.33
-28.44% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
394.21B CNY
EV / EBITDA
22.15×
Earnings yield
1.69%
Free cash flow yield
-4.56%

Profitability & efficiency

Return on equity
2.04%
Return on assets
1.21%
Return on invested capital
2.08%

Financial health

Current ratio
1.76×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends56%37%19%-0%Gross margin, FY2021: 48.34%Gross margin, FY2022: 48.30%Gross margin, FY2023: 51.69%Gross margin, FY2024: 50.35%Gross margin, FY2025: 43.88%Operating margin, FY2021: 8.45%Operating margin, FY2022: 12.87%Operating margin, FY2023: 16.24%Operating margin, FY2024: 15.98%Operating margin, FY2025: 8.03%Net margin, FY2021: 8.21%Net margin, FY2022: 6.11%Net margin, FY2023: 15.09%Net margin, FY2024: 17.85%Net margin, FY2025: 4.33%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 48.34%. Gross margin FY2022 48.30%. Gross margin FY2023 51.69%. Gross margin FY2024 50.35%. Gross margin FY2025 43.88%. Operating margin FY2021 8.45%. Operating margin FY2022 12.87%. Operating margin FY2023 16.24%. Operating margin FY2024 15.98%. Operating margin FY2025 8.03%. Net margin FY2021 8.21%. Net margin FY2022 6.11%. Net margin FY2023 15.09%. Net margin FY2024 17.85%. Net margin FY2025 4.33%.

Income trends

Revenue

125.74B CNY-5.55%

Operating income

10.1B CNY-52.52%

Net income

5.44B CNY-77.09%
Income trends across reported periods147.51B CNY95.85B CNY44.19B CNY−7.47B CNYRevenue, FY2021: 124.49B CNYRevenue, FY2022: 123.68B CNYRevenue, FY2023: 134.6B CNYRevenue, FY2024: 133.13B CNYRevenue, FY2025: 125.74B CNYOperating income, FY2021: 10.52B CNYOperating income, FY2022: 15.91B CNYOperating income, FY2023: 21.86B CNYOperating income, FY2024: 21.27B CNYOperating income, FY2025: 10.1B CNYNet income, FY2021: 10.23B CNYNet income, FY2022: 7.56B CNYNet income, FY2023: 20.32B CNYNet income, FY2024: 23.76B CNYNet income, FY2025: 5.44B CNYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 124.49B CNY. Revenue FY2022 123.68B CNY. Revenue FY2023 134.6B CNY. Revenue FY2024 133.13B CNY. Revenue FY2025 125.74B CNY. Operating income FY2021 10.52B CNY. Operating income FY2022 15.91B CNY. Operating income FY2023 21.86B CNY. Operating income FY2024 21.27B CNY. Operating income FY2025 10.1B CNY. Net income FY2021 10.23B CNY. Net income FY2022 7.56B CNY. Net income FY2023 20.32B CNY. Net income FY2024 23.76B CNY. Net income FY2025 5.44B CNY.
Metric (CNY)FY2025FY2024FY2023FY2022FY2021
Revenue125.74B CNY133.13B CNY134.6B CNY123.68B CNY124.49B CNY
Cost of goods sold70.56B CNY66.1B CNY65.03B CNY63.94B CNY64.31B CNY
Gross profit55.18B CNY67.02B CNY69.57B CNY59.74B CNY60.18B CNY
Research and development19.9B CNY22.13B CNY24.19B CNY23.32B CNY24.94B CNY
Selling, general, and administrative25.17B CNY23.62B CNY23.52B CNY20.51B CNY24.72B CNY
Operating expenses45.08B CNY45.75B CNY47.71B CNY43.83B CNY49.66B CNY
Interest income8.38B CNY7.96B CNY8.01B CNY6.25B CNY5.55B CNY
Interest expense2.71B CNY2.82B CNY3.25B CNY2.91B CNY3.42B CNY
Depreciation and amortization7.7B CNY14.68B CNY14.68B CNY14.73B CNY16.44B CNY
Operating income10.1B CNY21.27B CNY21.86B CNY15.91B CNY10.52B CNY
Net income5.44B CNY23.76B CNY20.32B CNY7.56B CNY10.23B CNY

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
82%
9 beats, 2 misses, 0 met estimates
Average EPS surprise
+10.44%
11 comparable reports
Latest EPS result
0.91
Estimate 1.18 · Miss by 22.97%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates2.712.071.420.78Q1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26MissQ4 '26Estimate
Q1 2025, reported Feb 18, 2025: actual 2.58, estimate 2.2, surprise +17.27%, Beat. Q2 2025, reported May 21, 2025: actual 2.52, estimate 1.91, surprise +31.94%, Beat. Q3 2025, reported Aug 20, 2025: actual 1.85, estimate 1.8, surprise +2.78%, Beat. Q4 2025, reported Nov 18, 2025: actual 1.52, estimate 1.04, surprise +46.15%, Beat. Q1 2026, reported Feb 26, 2026: actual 1.52, estimate 1.35, surprise +12.59%, Beat. Q2 2026, reported May 18, 2026: actual 1.53, estimate 1.46, surprise +4.79%, Beat. Q3 2026, reported Aug 18, 2026: actual 0.909, estimate 1.18, surprise -22.97%, Miss. Q4 2026, reported Nov 24, 2026: actual —, estimate 1.07, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates38.94B35.71B32.48B29.25BQ1 '25BeatQ2 '25BeatQ3 '25MissQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26MissQ4 '26Estimate
Q1 2025, reported Feb 18, 2025: actual 36.3B CNY, estimate 31.08B CNY, surprise +16.78%, Beat. Q2 2025, reported May 21, 2025: actual 35.27B CNY, estimate 33.09B CNY, surprise +6.58%, Beat. Q3 2025, reported Aug 20, 2025: actual 35.6B CNY, estimate 35.77B CNY, surprise -0.49%, Miss. Q4 2025, reported Nov 18, 2025: actual 34.12B CNY, estimate 33.53B CNY, surprise +1.76%, Beat. Q1 2026, reported Feb 26, 2026: actual 37.45B CNY, estimate 36.41B CNY, surprise +2.86%, Beat. Q2 2026, reported May 18, 2026: actual 32.51B CNY, estimate 31.64B CNY, surprise +2.76%, Beat. Q3 2026, reported Aug 18, 2026: actual 31.56B CNY, estimate 31.88B CNY, surprise -1.01%, Miss. Q4 2026, reported Nov 24, 2026: actual —, estimate 30.74B CNY, surprise —, Comparison unavailable.

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