MINISO Group Holding Ltd logo

MINISO Group Holding Ltd

9896.HK

HKSEConsumer CyclicalSpecialty Retail

Latest quote

HK$21.52

−HK$0.46 · -2.09%

Aug 24, 3:27 PM HKT

9896.HK company overview

Regular session · HKT · Market data may be delayed.

Company profile

Company website

MINISO Group Holding Limited operates as an investment entity, primarily focused on the global retail and wholesale distribution of lifestyle items and popular toy products. Its expansive portfolio features a broad range of categories under the MINISO brand, including household decorations, compact electronics, textiles, fashion accessories, beauty tools, playthings, cosmetics, personal care products, snacks, fragrances, and stationery and gift selections. Furthermore, its TOP TOY brand specializes in trending collectibles like mystery boxes, building blocks, model figures, and collectible dolls, among other sought-after toys. The company also engages in brand licensing activities and manages a distinctive character-themed store in Vietnam. Established in 2013 and headquartered in Guangzhou, China, MINISO's market reach extends throughout China, other parts of Asia, the Americas, Europe, and Indonesia.

Industry
Specialty Retail
Sector
Consumer Cyclical
Headquarters
CN
CEO
Guofu Ye
Listed since
Jul 13, 2022
Employees
8,329

Market position

Day range

Current HK$21.52

52-week range

Current HK$21.52

Open
HK$21.78
Previous close
HK$21.98
Volume
2.58M
0.62× average
Average volume
4.16M
Average daily volume
Market cap
26.27B HKD
Beta
0.08
Market reference 1
50-day average
HK$23.7576
-9.42% below average
200-day average
HK$31.7487
-32.22% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
51.76B CNY
P/E (TTM)
18.83×
P/B (TTM)
2.06×
P/S (TTM)
1.05×
EV / EBITDA
14.39×
Earnings yield
3.02%
Free cash flow yield
-3.45%
Dividend yield
6.06%

Profitability & efficiency

Gross margin
44.99%
Operating margin
14.71%
Net margin
5.62%
Return on equity
64.81%
Return on assets
3.96%
Return on invested capital
12.19%

Financial health

Debt / equity
1.05×
Current ratio
0.55×
Altman Z-score
2.24
Piotroski F-score
6 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends49%33%17%2%Gross margin, FY2021: 30.44%Gross margin, FY2022: 38.73%Gross margin, FY2023: 42.46%Gross margin, FY2024: 44.94%Gross margin, FY2025: 44.99%Operating margin, FY2021: 8.75%Operating margin, FY2022: 19.38%Operating margin, FY2023: 19.97%Operating margin, FY2024: 19.51%Operating margin, FY2025: 14.71%Net margin, FY2021: 6.33%Net margin, FY2022: 15.42%Net margin, FY2023: 16.36%Net margin, FY2024: 15.40%Net margin, FY2025: 5.62%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 30.44%. Gross margin FY2022 38.73%. Gross margin FY2023 42.46%. Gross margin FY2024 44.94%. Gross margin FY2025 44.99%. Operating margin FY2021 8.75%. Operating margin FY2022 19.38%. Operating margin FY2023 19.97%. Operating margin FY2024 19.51%. Operating margin FY2025 14.71%. Net margin FY2021 6.33%. Net margin FY2022 15.42%. Net margin FY2023 16.36%. Net margin FY2024 15.40%. Net margin FY2025 5.62%.

Income trends

Revenue

21.44B CNY+26.18%

Operating income

3.16B CNY-4.85%

Net income

1.21B CNY-53.96%
Income trends across reported periods23.52B CNY15.2B CNY6.88B CNY−1.44B CNYRevenue, FY2021: 10.09B CNYRevenue, FY2022: 11.47B CNYRevenue, FY2023: 14.21B CNYRevenue, FY2024: 16.99B CNYRevenue, FY2025: 21.44B CNYOperating income, FY2021: 882.03M CNYOperating income, FY2022: 2.22B CNYOperating income, FY2023: 2.84B CNYOperating income, FY2024: 3.32B CNYOperating income, FY2025: 3.16B CNYNet income, FY2021: 638.17M CNYNet income, FY2022: 1.77B CNYNet income, FY2023: 2.32B CNYNet income, FY2024: 2.62B CNYNet income, FY2025: 1.21B CNYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 10.09B CNY. Revenue FY2022 11.47B CNY. Revenue FY2023 14.21B CNY. Revenue FY2024 16.99B CNY. Revenue FY2025 21.44B CNY. Operating income FY2021 882.03M CNY. Operating income FY2022 2.22B CNY. Operating income FY2023 2.84B CNY. Operating income FY2024 3.32B CNY. Operating income FY2025 3.16B CNY. Net income FY2021 638.17M CNY. Net income FY2022 1.77B CNY. Net income FY2023 2.32B CNY. Net income FY2024 2.62B CNY. Net income FY2025 1.21B CNY.
Metric (CNY)FY2025FY2024FY2023FY2022FY2021
Revenue21.44B CNY16.99B CNY14.21B CNY11.47B CNY10.09B CNY
Cost of goods sold11.8B CNY9.36B CNY8.18B CNY7.03B CNY7.02B CNY
Gross profit9.65B CNY7.64B CNY6.03B CNY4.44B CNY3.07B CNY
Research and development4.39M CNY
Selling, general, and administrative6.49B CNY4.45B CNY2.75B CNY2.35B CNY2.26B CNY
Operating expenses6.49B CNY4.32B CNY3.2B CNY2.22B CNY2.19B CNY
Interest income12.93M CNY118.67M CNY276.3M CNY145.23M CNY66.34M CNY
Interest expense491.16M CNY92.92M CNY51.81M CNY34.62M CNY33.4M CNY
Depreciation and amortization1.25B CNY853.9M CNY531.01M CNY56.97M CNY80.27M CNY
Operating income3.16B CNY3.32B CNY2.84B CNY2.22B CNY882.03M CNY
Net income1.21B CNY2.62B CNY2.32B CNY1.77B CNY638.17M CNY

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
45%
5 beats, 5 misses, 1 met estimate
Average EPS surprise
-6.26%
11 comparable reports
Latest EPS result
1.18
Estimate 0.47 · Beat by 152.35%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates1.290.780.27-0.24Q4 '24MetQ1 '25BeatQ2 '25MissQ3 '25MissQ4 '25MissQ1 '26MissQ2 '26BeatQ3 '26Estimate
Q4 2024, reported Nov 29, 2024: actual 0.56, estimate 0.56, surprise 0.00%, Met estimate. Q1 2025, reported Mar 21, 2025: actual 0.697, estimate 0.635, surprise +9.76%, Beat. Q2 2025, reported May 23, 2025: actual 0.373, estimate 0.544, surprise -31.45%, Miss. Q3 2025, reported Aug 21, 2025: actual 0.433, estimate 0.463, surprise -6.58%, Miss. Q4 2025, reported Nov 21, 2025: actual 0.394, estimate 0.665, surprise -40.74%, Miss. Q1 2026, reported Mar 31, 2026: actual -0.136, estimate 0.534, surprise -125.50%, Miss. Q2 2026, reported May 26, 2026: actual 1.18, estimate 0.468, surprise +152.35%, Beat. Q3 2026, reported Aug 28, 2026: actual —, estimate 0.541, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates7.38B6.39B5.39B4.4BQ4 '24MissQ1 '25MissQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26Estimate
Q4 2024, reported Nov 29, 2024: actual 4.87B HKD, estimate 4.99B HKD, surprise -2.45%, Miss. Q1 2025, reported Mar 21, 2025: actual 5.05B HKD, estimate 5.17B HKD, surprise -2.26%, Miss. Q2 2025, reported May 23, 2025: actual 4.85B HKD, estimate 4.68B HKD, surprise +3.65%, Beat. Q3 2025, reported Aug 21, 2025: actual 5.37B HKD, estimate 5.3B HKD, surprise +1.34%, Beat. Q4 2025, reported Nov 21, 2025: actual 6.35B HKD, estimate 6.16B HKD, surprise +3.01%, Beat. Q1 2026, reported Mar 31, 2026: actual 7.1B HKD, estimate 6.81B HKD, surprise +4.26%, Beat. Q2 2026, reported May 26, 2026: actual 6.56B HKD, estimate 6.34B HKD, surprise +3.56%, Beat. Q3 2026, reported Aug 28, 2026: actual —, estimate 6.7B HKD, surprise —, Comparison unavailable.

9896.HK peers

ETFs holding 9896.HK

Funds reporting this stock among their holdings, ordered by reported position size.

Continue in GoAI

Research 9896.HK

research.disclaimer