Baosheng Media Group Holdings Limited logo

Baosheng Media Group Holdings Limited

BAOS

NASDAQCommunication ServicesAdvertising Agencies

Latest quote

$0.448

−$0.0291 · -6.10%

Aug 24, 12:08 PM ET

BAOS company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Sell

Trim exposure — unfavorable risk-reward

Valuation

12

Overpriced

Momentum

41

Neutral

Sentiment

50

Mixed

Risk resilience

24

High Risk

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Company profile

Company website

Operating as a digital marketing services provider in the People's Republic of China, this firm acts as an intermediary, linking businesses seeking to advertise with various online media platforms. For its advertising clients, the company offers comprehensive management of their digital campaigns. This includes providing expert guidance on marketing strategies, budget allocation, and channel selection; acquiring suitable ad inventory; optimizing ad performance; and meticulously overseeing the entire ad placement and adjustment process. Concurrently, it supports media businesses by identifying prospective advertisers for their available ad space, facilitating financial transactions with these advertisers, and assisting with the practicalities of ad deployment. Additionally, the company undertakes marketing and educational initiatives designed to encourage advertisers to utilize online promotional methods. Its advertising services encompass both search engine marketing (SEM), featuring prominently ranked and display advertisements on search engines, and a diverse array of non-SEM options. These non-SEM services include marketing through social media, native in-feed advertisements, and mobile application advertising, strategically distributed across various digital venues such as social networks, short-form video platforms, news portals, and mobile apps.

Industry
Advertising Agencies
Sector
Communication Services
Headquarters
CN
CEO
Lina Jiang
Listed since
Feb 8, 2021
Employees
26

Market position

Volume
1.87M
0.98× average
Average volume
1.9M
Average daily volume
Market cap
687.45K USD
Beta
1.67
Market reference 1

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
3.65M USD
P/E (TTM)
-0.06×
P/B (TTM)
0.21×
P/S (TTM)
1.21×
EV / EBITDA
-0.52×
Earnings yield
-286.97%
Free cash flow yield
-54.04%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
-26.44%
Operating margin
-1310.33%
Net margin
-2112.79%
Return on equity
-365.70%
Return on assets
-96.83%
Return on invested capital
-185.56%

Financial health

Debt / equity
0.22×
Current ratio
0.75×
Altman Z-score
-13.08
Piotroski F-score
2 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends504%-1245%-2994%-4743%Gross margin, FY2021: 46.89%Gross margin, FY2022: -1.32%Gross margin, FY2023: 66.55%Gross margin, FY2024: 30.54%Gross margin, FY2025: -54.11%Operating margin, FY2021: -229.80%Operating margin, FY2022: -996.56%Operating margin, FY2023: -267.70%Operating margin, FY2024: -4285.68%Operating margin, FY2025: -1310.33%Net margin, FY2021: -172.50%Net margin, FY2022: -982.93%Net margin, FY2023: -200.16%Net margin, FY2024: -4305.69%Net margin, FY2025: -2112.79%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 46.89%. Gross margin FY2022 -1.32%. Gross margin FY2023 66.55%. Gross margin FY2024 30.54%. Gross margin FY2025 -54.11%. Operating margin FY2021 -229.80%. Operating margin FY2022 -996.56%. Operating margin FY2023 -267.70%. Operating margin FY2024 -4285.68%. Operating margin FY2025 -1310.33%. Net margin FY2021 -172.50%. Net margin FY2022 -982.93%. Net margin FY2023 -200.16%. Net margin FY2024 -4305.69%. Net margin FY2025 -2112.79%.

Income trends

Revenue

568.99K USD-8.83%

Operating income

−7.46M USD+72.12%

Net income

−12.02M USD+55.26%
Income trends across reported periods6.99M USD−5.32M USD−17.64M USD−29.95M USDRevenue, FY2021: 3.91M USDRevenue, FY2022: 2.42M USDRevenue, FY2023: 921.83K USDRevenue, FY2024: 624.09K USDRevenue, FY2025: 568.99K USDOperating income, FY2021: −8.99M USDOperating income, FY2022: −24.07M USDOperating income, FY2023: −2.47M USDOperating income, FY2024: −26.75M USDOperating income, FY2025: −7.46M USDNet income, FY2021: −6.75M USDNet income, FY2022: −23.74M USDNet income, FY2023: −1.85M USDNet income, FY2024: −26.87M USDNet income, FY2025: −12.02M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 3.91M USD. Revenue FY2022 2.42M USD. Revenue FY2023 921.83K USD. Revenue FY2024 624.09K USD. Revenue FY2025 568.99K USD. Operating income FY2021 −8.99M USD. Operating income FY2022 −24.07M USD. Operating income FY2023 −2.47M USD. Operating income FY2024 −26.75M USD. Operating income FY2025 −7.46M USD. Net income FY2021 −6.75M USD. Net income FY2022 −23.74M USD. Net income FY2023 −1.85M USD. Net income FY2024 −26.87M USD. Net income FY2025 −12.02M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue568.99K USD624.09K USD921.83K USD2.42M USD3.91M USD
Cost of goods sold876.9K USD433.49K USD308.4K USD2.45M USD2.08M USD
Gross profit−307.91K USD190.6K USD613.44K USD−31.84K USD1.83M USD
Selling, general, and administrative4.28M USD3.93M USD2.23M USD3.58M USD3.94M USD
Operating expenses7.15M USD26.94M USD3.08M USD24.03M USD10.25M USD
Interest income16.4K USD
Interest expense12.14K USD135.16K USD14.49K USD57.11K USD
Depreciation and amortization379.29K USD345.37K USD392.62K USD900.24K USD1.02M USD
Operating income−7.46M USD−26.75M USD−2.47M USD−24.07M USD−8.99M USD
Net income−12.02M USD−26.87M USD−1.85M USD−23.74M USD−6.75M USD

Company facts updated Aug 24, 2026.

Earnings

Latest EPS result
-2.72

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly EPS actual values compared with estimates-0-5.9-11.79-17.69Q2 '22Q3 '22Q4 '22Q3 '23Q2 '24Q3 '24Q2 '25Q2 '25
Q2 2022, reported Apr 29, 2022: actual -4.25, estimate —, surprise —, Comparison unavailable. Q3 2022, reported Aug 15, 2022: actual -4.23, estimate —, surprise —, Comparison unavailable. Q4 2022, reported Dec 31, 2022: actual -11.43, estimate —, surprise —, Comparison unavailable. Q3 2023, reported Aug 14, 2023: actual -0.003, estimate —, surprise —, Comparison unavailable. Q2 2024, reported May 13, 2024: actual -1.2, estimate —, surprise —, Comparison unavailable. Q3 2024, reported Aug 21, 2024: actual -1.13, estimate —, surprise —, Comparison unavailable. Q2 2025, reported Jun 16, 2025: actual -16.38, estimate —, surprise —, Comparison unavailable. Q2 2025, reported Jun 30, 2025: actual -2.72, estimate —, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly Revenue actual values compared with estimates2.19M1.21M228.96K-751.45KQ2 '22Q3 '22Q4 '22Q3 '23Q2 '24Q3 '24Q2 '25Q2 '25
Q2 2022, reported Apr 29, 2022: actual 1.5M USD, estimate —, surprise —, Comparison unavailable. Q3 2022, reported Aug 15, 2022: actual 428.15K USD, estimate —, surprise —, Comparison unavailable. Q4 2022, reported Dec 31, 2022: actual 1.99M USD, estimate —, surprise —, Comparison unavailable. Q3 2023, reported Aug 14, 2023: actual 1.47M USD, estimate —, surprise —, Comparison unavailable. Q2 2024, reported May 13, 2024: actual -548.61K USD, estimate —, surprise —, Comparison unavailable. Q3 2024, reported Aug 21, 2024: actual 46.18K USD, estimate —, surprise —, Comparison unavailable. Q2 2025, reported Jun 16, 2025: actual 577.91K USD, estimate —, surprise —, Comparison unavailable. Q2 2025, reported Jun 30, 2025: actual 283.04K USD, estimate —, surprise —, Comparison unavailable.

BAOS news

Corporate actions

Corporate action history

Stock split

Effective Mar 22, 2023

1:6

Stock split

Effective May 25, 2022

5:16

BAOS peers

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