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Bilibili Inc. logo

Bilibili Inc.

BILI

NASDAQCommunication ServicesInternet Content & Information

Open in GoAI

Previous close

$16.50

−$0.56 · -3.28%

Aug 24, 4:00 PM ET

Pre-market

$16.57

+$0.07 · +0.42%

Aug 25, 5:58 AM ET

BILI company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

70

Undervalued

Momentum

26

Weakening

Sentiment

61

Bullish

Risk resilience

48

Elevated Risk

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Thesis, catalysts, evidence, and risk analysis.

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AI-generated, informational only, and not investment advice.

Company profile

Company website

Bilibili Inc. is a prominent Chinese entity focused on providing online entertainment experiences, primarily catering to the younger generations across the People's Republic of China. Its comprehensive digital platform boasts a diverse selection of content, including various video services, mobile games, value-added subscriptions, and dedicated animation, comic, and game (ACG) themed comics and audio. The company's video offerings specifically comprise content created by professional users, professionally produced original videos, and live-streamed broadcasts. Founded in 2009, Bilibili Inc. maintains its corporate headquarters in Shanghai, China.

Industry
Internet Content & Information
Sector
Communication Services
Headquarters
CN
CEO
Rui Chen
Listed since
Mar 28, 2018
Employees
8,423

Market position

Day range

Current $16.50

52-week range

Current $16.50

Open
$16.61
Previous close
$17.06
Volume
2.8M
1× average
Average volume
2.78M
Average daily volume
Market cap
6.92B USD
Beta
0.73
Market reference 1
50-day average
$17.6688
-6.62% below average
200-day average
$23.4876
-29.75% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
69.43B CNY
P/E (TTM)
33.24×
P/B (TTM)
3×
P/S (TTM)
1.52×
EV / EBITDA
19.58×
Earnings yield
1.66%
Free cash flow yield
7.39%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
36.94%
Operating margin
4.14%
Net margin
4.58%
Return on equity
7.66%
Return on assets
2.90%
Return on invested capital
4.31%

Financial health

Debt / equity
0.61×
Current ratio
1.36×
Altman Z-score
2.16
Piotroski F-score
6 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends44%14%-16%-46%Gross margin, FY2021: 20.86%Gross margin, FY2022: 17.58%Gross margin, FY2023: 24.16%Gross margin, FY2024: 32.70%Gross margin, FY2025: 36.62%Operating margin, FY2021: -33.17%Operating margin, FY2022: -38.17%Operating margin, FY2023: -22.48%Operating margin, FY2024: -5.01%Operating margin, FY2025: 3.71%Net margin, FY2021: -35.13%Net margin, FY2022: -34.28%Net margin, FY2023: -21.41%Net margin, FY2024: -5.02%Net margin, FY2025: 3.93%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 20.86%. Gross margin FY2022 17.58%. Gross margin FY2023 24.16%. Gross margin FY2024 32.70%. Gross margin FY2025 36.62%. Operating margin FY2021 -33.17%. Operating margin FY2022 -38.17%. Operating margin FY2023 -22.48%. Operating margin FY2024 -5.01%. Operating margin FY2025 3.71%. Net margin FY2021 -35.13%. Net margin FY2022 -34.28%. Net margin FY2023 -21.41%. Net margin FY2024 -5.02%. Net margin FY2025 3.93%.

Income trends

Revenue

30.35B CNY+13.10%

Operating income

1.12B CNY+2.47B CNY

Net income

1.19B CNY+2.54B CNY
Income trends across reported periods34.22B CNY18.74B CNY3.25B CNY−12.23B CNYRevenue, FY2021: 19.38B CNYRevenue, FY2022: 21.9B CNYRevenue, FY2023: 22.53B CNYRevenue, FY2024: 26.83B CNYRevenue, FY2025: 30.35B CNYOperating income, FY2021: −6.43B CNYOperating income, FY2022: −8.36B CNYOperating income, FY2023: −5.06B CNYOperating income, FY2024: −1.34B CNYOperating income, FY2025: 1.12B CNYNet income, FY2021: −6.81B CNYNet income, FY2022: −7.51B CNYNet income, FY2023: −4.82B CNYNet income, FY2024: −1.35B CNYNet income, FY2025: 1.19B CNYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 19.38B CNY. Revenue FY2022 21.9B CNY. Revenue FY2023 22.53B CNY. Revenue FY2024 26.83B CNY. Revenue FY2025 30.35B CNY. Operating income FY2021 −6.43B CNY. Operating income FY2022 −8.36B CNY. Operating income FY2023 −5.06B CNY. Operating income FY2024 −1.34B CNY. Operating income FY2025 1.12B CNY. Net income FY2021 −6.81B CNY. Net income FY2022 −7.51B CNY. Net income FY2023 −4.82B CNY. Net income FY2024 −1.35B CNY. Net income FY2025 1.19B CNY.
Metric (CNY)FY2025FY2024FY2023FY2022FY2021
Revenue30.35B CNY26.83B CNY22.53B CNY21.9B CNY19.38B CNY
Cost of goods sold19.23B CNY18.06B CNY17.09B CNY18.05B CNY15.34B CNY
Gross profit11.11B CNY8.77B CNY5.44B CNY3.85B CNY4.04B CNY
Research and development3.53B CNY3.69B CNY4.47B CNY4.77B CNY2.84B CNY
Selling, general, and administrative6.46B CNY6.43B CNY6.04B CNY7.44B CNY7.63B CNY
Operating expenses9.99B CNY10.12B CNY10.51B CNY12.21B CNY10.47B CNY
Interest income431.85M CNY434.98M CNY542.47M CNY281.05M CNY70.37M CNY
Interest expense150.57M CNY89.19M CNY164.93M CNY250.92M CNY155.47M CNY
Depreciation and amortization2.19B CNY2.5B CNY2.9B CNY3.57B CNY2.6B CNY
Operating income1.12B CNY−1.34B CNY−5.06B CNY−8.36B CNY−6.43B CNY
Net income1.19B CNY−1.35B CNY−4.82B CNY−7.51B CNY−6.81B CNY

Company facts updated Aug 25, 2026.

Earnings

EPS beat rate
91%
10 beats, 1 miss, 0 met estimates
Average EPS surprise
+15.30%
11 comparable reports
Latest EPS result
0.19
Estimate 0.17 · Beat by 11.76%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates0.320.230.140.05Q4 '24BeatQ1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26Estimate
Q4 2024, reported Nov 14, 2024: actual 0.08, estimate 0.079, surprise +0.72%, Beat. Q1 2025, reported Feb 20, 2025: actual 0.15, estimate 0.14, surprise +7.14%, Beat. Q2 2025, reported May 20, 2025: actual 0.12, estimate 0.06, surprise +100.00%, Beat. Q3 2025, reported Aug 21, 2025: actual 0.18, estimate 0.17, surprise +5.88%, Beat. Q4 2025, reported Nov 13, 2025: actual 0.24, estimate 0.207, surprise +16.22%, Beat. Q1 2026, reported Mar 5, 2026: actual 0.28, estimate 0.27, surprise +3.70%, Beat. Q2 2026, reported May 19, 2026: actual 0.19, estimate 0.17, surprise +11.76%, Beat. Q3 2026, reported Aug 27, 2026: actual —, estimate 0.23, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates1.27B888.47M503.26M118.05MQ4 '24BeatQ1 '25BeatQ2 '25MissQ3 '25BeatQ4 '25MissQ1 '26BeatQ2 '26MissQ3 '26Estimate
Q4 2024, reported Nov 14, 2024: actual 1.04B USD, estimate 138.88M USD, surprise +649.65%, Beat. Q1 2025, reported Feb 20, 2025: actual 1.06B USD, estimate 952.98M USD, surprise +11.15%, Beat. Q2 2025, reported May 20, 2025: actual 961.83M USD, estimate 1.02B USD, surprise -5.80%, Miss. Q3 2025, reported Aug 21, 2025: actual 1.02B USD, estimate 1.02B USD, surprise +0.33%, Beat. Q4 2025, reported Nov 13, 2025: actual 1.08B USD, estimate 1.15B USD, surprise -5.82%, Miss. Q1 2026, reported Mar 5, 2026: actual 1.19B USD, estimate 1.16B USD, surprise +2.26%, Beat. Q2 2026, reported May 19, 2026: actual 1.08B USD, estimate 1.09B USD, surprise -0.28%, Miss. Q3 2026, reported Aug 27, 2026: actual —, estimate 1.17B USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$30.00

81.82% upside
Past 12 months12-month forecastHigh $30.00Average $30.00Low $30.00

Rating distribution

24 ratings
Strong buy00%
Buy2083%
Hold417%
Sell00%
Strong sell00%

Recent analyst actions

12 institutions
Morgan StanleyupgradeEqual WeightOverweight
HSBCupgradeHoldBuy

BILI news

gurufocus.com

Bilibili Inc (BILI) Stock Down 3.8% -- Now Undervalued? GF Score: 67/100

On August 20, 2026, Bilibili Inc (BILI) shares fell 3.8% today, bringing the current price to $16.66. The stock has traded between a 52-week high of $36.40 and

Read source
globenewswire.com

Bilibili Inc. to Report Second Quarter 2026 Financial Results on Thursday, August 27, 2026

SHANGHAI, Aug. 06, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced that it…

Read source
fxempire.com

Bilibili (BILI) Price Forecast: Can the Bullish Reversal Gain Traction?

Bilibili's bullish reversal pattern faces an important test as the stock pulls back below its neckline, with moving averages providing nearby support.

Read source
seekingalpha.com

Bilibili 2Q26 Preview: High-Engagement Community Driving Ad Monetization; Reiterate Buy

Bilibili (BILI) is well-positioned ahead of Q2 earnings, supported by a sticky user base and robust membership growth. We expect value-added services and advertising to drive revenue, with the new Pause Ads feature…

Read source
globenewswire.com

Bilibili Inc. Provides Update on Share Repurchase Program

SHANGHAI, June 30, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today provided an…

Read source
globenewswire.com

Bilibili Inc. Announces New $300 Million Share Repurchase Program

SHANGHAI, June 24, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced that…

Read source

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ETFs holding BILI

Funds reporting this stock among their holdings, ordered by reported position size.

EMQQ The Emerging Markets Internet ETF logoEMQQ The Emerging Markets Internet ETFEMQQ
Market value
14.84M
Weight
1.73%
AUM
273.19M USD
Expense ratio
0.86%
Price / 1D
$33.93-0.83%
Global X Video Games & Esports ETF logoGlobal X Video Games & Esports ETFHERO
Market value
2.67M
Weight
4.13%
AUM
64.62M USD
Expense ratio
0.50%
Price / 1D
$27.35-0.18%
Global X - Social Media ETF logoGlobal X - Social Media ETFSOCL
Market value
2.27M
Weight
2.58%
AUM
89.67M USD
Expense ratio
0.65%
Price / 1D
$44.90-0.52%
Invesco Golden Dragon China ETF logoInvesco Golden Dragon China ETFPGJ
Market value
1.23M
Weight
1.32%
AUM
92.77M USD
Expense ratio
0.70%
Price / 1D
$23.92-1.60%
State Street SPDR S&P Kensho New Economies Composite ETF logoState Street SPDR S&P Kensho New Economies Composite ETFKOMP
Market value
1.01M
Weight
0.04%
AUM
2.74B USD
Expense ratio
0.20%
Price / 1D
$67.78-2.11%
Fidelity Nasdaq Composite Index ETF logoFidelity Nasdaq Composite Index ETFONEQ
Market value
548.04K
Weight
0.01%
AUM
10.35B USD
Expense ratio
0.21%
Price / 1D
$102.4-0.72%
AAM Transformers ETF logoAAM Transformers ETFTRFM
Market value
529.03K
Weight
0.20%
AUM
107.86M USD
Expense ratio
0.49%
Price / 1D
$59.10-1.63%
iShares Flexible Equity Active ETF logoiShares Flexible Equity Active ETFBFLX
Market value
518.04K
Weight
0.03%
AUM
2.06B USD
Expense ratio
0.40%
Price / 1D
$25.7496-0.43%

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