Direct Digital Holdings, Inc. logo

Direct Digital Holdings, Inc.

DRCT

NASDAQCommunication ServicesAdvertising Agencies

Previous close

$2.46

−$0.07 · -2.77%

Aug 21, 4:00 PM ET

DRCT company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Sell

Trim exposure — unfavorable risk-reward

Valuation

82

Deep Value

Momentum

17

Strong Down

Sentiment

51

Mixed

Risk resilience

4

Extreme Risk

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Company profile

Company website

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

Industry
Advertising Agencies
Sector
Communication Services
Headquarters
US
CEO
Mark D. Walker
Listed since
Feb 11, 2022
Employees
73

Market position

Day range

Current $2.46

52-week range

Current $2.46

Open
$2.48
Previous close
$2.53
Volume
9.48K
0.04× average
Average volume
221.46K
Average daily volume
Market cap
1.82M USD
Beta
5.3
Market reference 1
50-day average
$2.678
-8.14% below average
200-day average
$9.2991
-73.55% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

P/E (TTM)
-0.07×
P/B (TTM)
-0.21×
P/S (TTM)
0.06×
Dividend yield
0.00%

Profitability & efficiency

Gross margin
19.01%
Operating margin
-47.19%
Net margin
-74.38%

Financial health

Debt / equity
-2.15×

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$440

17786.18% upside
Past 12 months12-month forecastHigh $440Average $440Low $440

Recent analyst actions

3 institutions
Noble Capital MarketsdowngradeOutperformMarket Perform

DRCT peers

ETFs holding DRCT

Funds reporting this stock among their holdings, ordered by reported position size.

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