
Helen of Troy Limited
HELENASDAQConsumer DefensiveHousehold & Personal Products
Previous close
$29.06
+$1.53 · +5.56%
HELE company overview
Regular session · ET · Market data may be delayed.
GoAI snapshot
AI-powered factor overview
GoAI score
Hold
Wait — insufficient conviction to act
Valuation
47
Fair Value
Momentum
68
Gaining
Sentiment
61
Bullish
Risk resilience
50
Elevated Risk
Full GoAI research
Thesis, catalysts, evidence, and risk analysis.
AI-generated, informational only, and not investment advice.
Company profile
Company websiteHelen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are structured into three primary divisions: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment provides a variety of household essentials, including kitchen tools, storage and organization solutions, cleaning items, baby feeding and nursery products, insulated drinkware and food containers, and technical outdoor gear like backpacks and luggage. Within the Health & Wellness segment, offerings include health monitoring devices such as thermometers and blood pressure monitors, air quality appliances like purifiers, heaters, and humidifiers, and water purification systems. The Beauty division focuses on hair care, supplying grooming brushes, styling tools, decorative accessories, and a range of shampoos, conditioners, and styling products. Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers, drugstore chains, warehouse clubs, home improvement centers, grocery stores, specialty retailers, beauty supply outlets, e-commerce platforms, wholesalers, and various distributors, in addition to direct-to-consumer sales. Notable brands under its umbrella include OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. Incorporated in 1968, the company is headquartered in El Paso, Texas.
- Industry
- Household & Personal Products
- Sector
- Consumer Defensive
- Headquarters
- US
- CEO
- George Scott Uzzell
- Listed since
- Jul 8, 1976
- Employees
- 1,854
Market position
Day range
Current $29.06
52-week range
Current $29.06
- Open
- $27.73
- Previous close
- $27.53
- Volume
- 235.09K
- 0.4× average
- Average volume
- 594.12K
- Average daily volume
- Market cap
- 676.87M USD
- Beta
- 1.3
- Market reference 1
- 50-day average
- $28.2064
- +3.03% above average
- 200-day average
- $21.8589
- +32.94% above average
Financials
Financial statements
Margin trends
Profitability as a percentage of reported revenue.
Income trends
Revenue
Operating income
Net income
| Metric (USD) | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|---|
| Revenue | 1.79B USD | 1.91B USD | 2.01B USD | 2.07B USD | 2.22B USD |
| Cost of goods sold | 970.6M USD | 993.26M USD | 1.06B USD | 1.17B USD | 1.27B USD |
| Gross profit | 815.69M USD | 914.41M USD | 948.66M USD | 899.35M USD | 953.19M USD |
| Research and development | 54M USD | 53.9M USD | 56.5M USD | 47.8M USD | 54M USD |
| Selling, general, and administrative | 708.91M USD | 622.65M USD | 621.74M USD | 595.9M USD | 611.03M USD |
| Operating expenses | 708.91M USD | 771.66M USD | 688.07M USD | 687.56M USD | 680.64M USD |
| Interest expense | 57.74M USD | 51.92M USD | 53.07M USD | 40.75M USD | 12.84M USD |
| Depreciation and amortization | 53.3M USD | 55.05M USD | 51.5M USD | 44.68M USD | 35.83M USD |
| Operating income | 106.79M USD | 142.75M USD | 260.59M USD | 211.79M USD | 272.55M USD |
| Net income | −898.98M USD | 123.75M USD | 168.59M USD | 143.27M USD | 223.76M USD |
Company facts updated Aug 24, 2026.
Analyst ratings
Third-party consensus; not a GoAI recommendation.
Rating distribution
11 ratingsETFs holding HELE
Funds reporting this stock among their holdings, ordered by reported position size.
Vanguard Morningstar Total Stock Market ETFVTI19.38M0.00%2.3T USD0.03%$378.24+0.44%
iShares Russell 2000 ETFIWM16.4M0.02%81.62B USD0.19%$299.96+0.77%
Avantis U.S. Small Cap Value ETFAVUV15.23M0.05%31.27B USD0.25%$126.45+0.66%
Schwab Fundamental U.S. Small Company Index ETFFNDA13.33M0.14%9.26B USD0.25%$37.73+0.75%
Vanguard Extended Market ETFVXF7.43M0.01%93.7B USD0.05%$245.53+0.82%
iShares Russell 2000 Value ETFIWN5.91M0.04%14.66B USD0.24%$224.81+0.45%
Pacer US Small Cap Cash Cows ETFCALF4.55M0.12%3.89B USD0.59%$57.80+0.87%
Vanguard Russell 2000 ETFVTWO3.62M0.02%17.4B USD0.06%$121.25+0.74%
Vanguard Morningstar Total Stock Market ETFVTI- Market value
- 19.38M
- Weight
- 0.00%
- AUM
- 2.3T USD
- Expense ratio
- 0.03%
- Price / 1D
- $378.24+0.44%
iShares Russell 2000 ETFIWM- Market value
- 16.4M
- Weight
- 0.02%
- AUM
- 81.62B USD
- Expense ratio
- 0.19%
- Price / 1D
- $299.96+0.77%
Avantis U.S. Small Cap Value ETFAVUV- Market value
- 15.23M
- Weight
- 0.05%
- AUM
- 31.27B USD
- Expense ratio
- 0.25%
- Price / 1D
- $126.45+0.66%
Schwab Fundamental U.S. Small Company Index ETFFNDA- Market value
- 13.33M
- Weight
- 0.14%
- AUM
- 9.26B USD
- Expense ratio
- 0.25%
- Price / 1D
- $37.73+0.75%
Vanguard Extended Market ETFVXF- Market value
- 7.43M
- Weight
- 0.01%
- AUM
- 93.7B USD
- Expense ratio
- 0.05%
- Price / 1D
- $245.53+0.82%
iShares Russell 2000 Value ETFIWN- Market value
- 5.91M
- Weight
- 0.04%
- AUM
- 14.66B USD
- Expense ratio
- 0.24%
- Price / 1D
- $224.81+0.45%
Pacer US Small Cap Cash Cows ETFCALF- Market value
- 4.55M
- Weight
- 0.12%
- AUM
- 3.89B USD
- Expense ratio
- 0.59%
- Price / 1D
- $57.80+0.87%
Vanguard Russell 2000 ETFVTWO- Market value
- 3.62M
- Weight
- 0.02%
- AUM
- 17.4B USD
- Expense ratio
- 0.06%
- Price / 1D
- $121.25+0.74%
Continue in GoAI
Research HELEresearch.disclaimer