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The Honest Company, Inc. logo

The Honest Company, Inc.

HNST

NASDAQConsumer DefensiveHousehold & Personal Products

Open in GoAI

Previous close

$5.05

+$0.09 · +1.81%

Aug 21, 4:00 PM ET

HNST company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

54

Fair Value

Momentum

66

Gaining

Sentiment

58

Mixed

Risk resilience

41

Elevated Risk

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Company profile

Company website

The Honest Company, Inc. offers a wide range of consumer products, encompassing baby necessities such as diapers and wipes, various personal care and beauty items, and household and health-focused goods. Their product line also includes apparel for infants and bedding for nurseries. The company reaches its customers through both digital avenues, including its own website and external e-commerce sites, and traditional retail establishments. This enterprise was founded in 2012 and operates from its headquarters in Los Angeles, California.

Industry
Household & Personal Products
Sector
Consumer Defensive
Headquarters
US
CEO
Carla Vernon
Listed since
May 4, 2021
Employees
174

Market position

Day range

Current $5.05

52-week range

Current $5.05

Open
$4.97
Previous close
$4.96
Volume
1.69M
0.89× average
Average volume
1.9M
Average daily volume
Market cap
555.9M USD
Beta
2.17
Market reference 1
50-day average
$4.0805
+23.76% above average
200-day average
$3.1585
+59.89% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
211.3M USD
EV / EBITDA
-71.55×
Earnings yield
-5.47%
Free cash flow yield
4.74%

Profitability & efficiency

Return on equity
-9.25%
Return on assets
-6.96%
Return on invested capital
-10.05%

Financial health

Current ratio
3.98×
Altman Z-score
5.36
Piotroski F-score
4 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends44%22%0%-21%Gross margin, FY2021: 34.26%Gross margin, FY2022: 29.43%Gross margin, FY2023: 29.19%Gross margin, FY2024: 38.23%Gross margin, FY2025: 33.33%Operating margin, FY2021: -11.56%Operating margin, FY2022: -15.87%Operating margin, FY2023: -11.30%Operating margin, FY2024: -1.67%Operating margin, FY2025: -4.97%Net margin, FY2021: -12.14%Net margin, FY2022: -15.63%Net margin, FY2023: -11.39%Net margin, FY2024: -1.62%Net margin, FY2025: -4.22%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 34.26%. Gross margin FY2022 29.43%. Gross margin FY2023 29.19%. Gross margin FY2024 38.23%. Gross margin FY2025 33.33%. Operating margin FY2021 -11.56%. Operating margin FY2022 -15.87%. Operating margin FY2023 -11.30%. Operating margin FY2024 -1.67%. Operating margin FY2025 -4.97%. Net margin FY2021 -12.14%. Net margin FY2022 -15.63%. Net margin FY2023 -11.39%. Net margin FY2024 -1.62%. Net margin FY2025 -4.22%.

Income trends

Revenue

371.32M USD-1.86%

Operating income

−18.46M USD-191.60%

Net income

−15.69M USD-156.14%
Income trends across reported periods421.15M USD249.9M USD78.66M USD−92.59M USDRevenue, FY2021: 318.64M USDRevenue, FY2022: 313.65M USDRevenue, FY2023: 344.37M USDRevenue, FY2024: 378.34M USDRevenue, FY2025: 371.32M USDOperating income, FY2021: −36.83M USDOperating income, FY2022: −49.78M USDOperating income, FY2023: −38.91M USDOperating income, FY2024: −6.33M USDOperating income, FY2025: −18.46M USDNet income, FY2021: −38.68M USDNet income, FY2022: −49.02M USDNet income, FY2023: −39.24M USDNet income, FY2024: −6.12M USDNet income, FY2025: −15.69M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 318.64M USD. Revenue FY2022 313.65M USD. Revenue FY2023 344.37M USD. Revenue FY2024 378.34M USD. Revenue FY2025 371.32M USD. Operating income FY2021 −36.83M USD. Operating income FY2022 −49.78M USD. Operating income FY2023 −38.91M USD. Operating income FY2024 −6.33M USD. Operating income FY2025 −18.46M USD. Net income FY2021 −38.68M USD. Net income FY2022 −49.02M USD. Net income FY2023 −39.24M USD. Net income FY2024 −6.12M USD. Net income FY2025 −15.69M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue371.32M USD378.34M USD344.37M USD313.65M USD318.64M USD
Cost of goods sold247.56M USD233.68M USD243.83M USD221.34M USD209.47M USD
Gross profit123.76M USD144.66M USD100.53M USD92.32M USD109.17M USD
Research and development7.35M USD6.85M USD6.21M USD7M USD7.68M USD
Selling, general, and administrative130.71M USD144.14M USD131.02M USD135.1M USD138.32M USD
Operating expenses142.22M USD150.99M USD139.44M USD142.1M USD146M USD
Interest income—508K USD—494K USD—
Interest expense2.98M USD—269K USD—1.75M USD
Depreciation and amortization9.55M USD9.29M USD2.74M USD8.93M USD4.15M USD
Operating income−18.46M USD−6.33M USD−38.91M USD−49.78M USD−36.83M USD
Net income−15.69M USD−6.12M USD−39.24M USD−49.02M USD−38.68M USD

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
73%
8 beats, 2 misses, 1 met estimate
Average EPS surprise
+75.54%
11 comparable reports
Latest EPS result
0.04
Estimate 0.01 · Beat by 331.97%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates0.090.04-0.01-0.06Q1 '25BeatQ2 '25BeatQ3 '25MissQ4 '25BeatQ1 '26MissQ2 '26MetQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 26, 2025: actual -0.01, estimate -0.02, surprise +50.00%, Beat. Q2 2025, reported May 7, 2025: actual 0.03, estimate 0.02, surprise +50.00%, Beat. Q3 2025, reported Aug 6, 2025: actual 0.03, estimate 0.05, surprise -40.00%, Miss. Q4 2025, reported Nov 5, 2025: actual 0.01, estimate -0.01, surprise +200.00%, Beat. Q1 2026, reported Feb 25, 2026: actual 0.004, estimate 0.02, surprise -81.05%, Miss. Q2 2026, reported May 6, 2026: actual 0.01, estimate 0.01, surprise 0.00%, Met estimate. Q3 2026, reported Aug 5, 2026: actual 0.04, estimate 0.009, surprise +331.97%, Beat. Q4 2026, reported Nov 4, 2026: actual —, estimate 0.01, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates103.83M93.3M82.78M72.25MQ1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26MissQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 26, 2025: actual 99.84M USD, estimate 96.46M USD, surprise +3.50%, Beat. Q2 2025, reported May 7, 2025: actual 97.25M USD, estimate 92.46M USD, surprise +5.18%, Beat. Q3 2025, reported Aug 6, 2025: actual 93.46M USD, estimate 92.18M USD, surprise +1.39%, Beat. Q4 2025, reported Nov 5, 2025: actual 92.57M USD, estimate 88.57M USD, surprise +4.52%, Beat. Q1 2026, reported Feb 25, 2026: actual 88.04M USD, estimate 88.56M USD, surprise -0.59%, Miss. Q2 2026, reported May 6, 2026: actual 78.1M USD, estimate 76.25M USD, surprise +2.43%, Beat. Q3 2026, reported Aug 5, 2026: actual 83.3M USD, estimate 77.83M USD, surprise +7.03%, Beat. Q4 2026, reported Nov 4, 2026: actual —, estimate 80.79M USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$5.30

4.95% upside
Past 12 months12-month forecastHigh $5.70Average $5.30Low $5.00

Rating distribution

10 ratings
Strong buy00%
Buy330%
Hold550%
Sell220%
Strong sell00%

Recent analyst actions

7 institutions
Freedom BrokermaintainBuy
JP MorgandowngradeOverweightUnderweight

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ETFs holding HNST

Funds reporting this stock among their holdings, ordered by reported position size.

Avantis U.S. Small Cap Value ETF logoAvantis U.S. Small Cap Value ETFAVUV
Market value
12.48M
Weight
0.04%
AUM
31.27B USD
Expense ratio
0.25%
Price / 1D
$126.45+0.66%
iShares Russell 2000 ETF logoiShares Russell 2000 ETFIWM
Market value
12.05M
Weight
0.01%
AUM
81.62B USD
Expense ratio
0.19%
Price / 1D
$299.96+0.77%
Vanguard Morningstar Total Stock Market ETF logoVanguard Morningstar Total Stock Market ETFVTI
Market value
10.9M
Weight
0.00%
AUM
2.3T USD
Expense ratio
0.03%
Price / 1D
$378.24+0.44%
Fidelity Enhanced Small Cap ETF logoFidelity Enhanced Small Cap ETFFESM
Market value
5.06M
Weight
0.08%
AUM
6.03B USD
Expense ratio
0.28%
Price / 1D
$47.94+0.80%
iShares Russell 2000 Value ETF logoiShares Russell 2000 Value ETFIWN
Market value
4.36M
Weight
0.03%
AUM
14.66B USD
Expense ratio
0.24%
Price / 1D
$224.81+0.45%
Vanguard Extended Market ETF logoVanguard Extended Market ETFVXF
Market value
4.21M
Weight
0.00%
AUM
93.7B USD
Expense ratio
0.05%
Price / 1D
$245.53+0.82%
Vanguard Consumer Staples ETF logoVanguard Consumer Staples ETFVDC
Market value
4.01M
Weight
0.04%
AUM
9.3B USD
Expense ratio
0.09%
Price / 1D
$231.75+0.67%
Vanguard Russell 2000 ETF logoVanguard Russell 2000 ETFVTWO
Market value
1.97M
Weight
0.01%
AUM
17.4B USD
Expense ratio
0.06%
Price / 1D
$121.25+0.74%

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