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Latest quote
$11.65
−$0.09 · -0.77%
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Previous close
$11.65
−$0.09 · -0.77%
Regular session · ET · Market data may be delayed.
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Day range
Current $11.65
52-week range
Current $11.65
Regular session · ET · Market data may be delayed.
GoAI Score
Hold
Valuation
67
Undervalued
Sentiment
43
Mixed
Risk
43
Elevated Risk
Momentum
62
Gaining
Full GoAI research
Thesis, catalysts, evidence, and risk analysis.
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Day range
Current $11.65
52-week range
Current $11.65
Profitability as a percentage of reported revenue.
Revenue
Operating income
Net income
| Metric (USD) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 1.11B USD | 864.7M USD | 388.15M USD | 459.07M USD | 645.27M USD |
| Cost of goods sold | 946.06M USD | 721.13M USD | 321.44M USD | 389.01M USD | 543.75M USD |
| Gross profit | 164.56M USD | 143.57M USD | 66.71M USD | 70.06M USD | 101.52M USD |
| Research and development | 21.4M USD | 19.76M USD | 18.46M USD | 21.08M USD | 15.2M USD |
| Selling, general, and administrative | 110.61M USD | 69.99M USD | 83.88M USD | 84.37M USD | 84.18M USD |
| Operating expenses | 86.35M USD | 100.85M USD | 106.64M USD | 105.45M USD | 99.38M USD |
| Interest expense | 11.24M USD | 14.35M USD | 15.32M USD | 9.25M USD | 7.83M USD |
| Depreciation and amortization | 3.25M USD | 6.68M USD | 7.27M USD | 6.15M USD | 3.35M USD |
| Operating income | 78.22M USD | 42.73M USD | −39.92M USD | −35.39M USD | 2.15M USD |
| Net income | 25.62M USD | 16.63M USD | −40.42M USD | −57.67M USD | −5.28M USD |
Company facts updated Sep 13, 2026.
Recent quarterly results
Recent quarterly results
Third-party consensus; not a GoAI recommendation.
| Action | Ex-dividend date | Details | Record date | Payment date |
|---|---|---|---|---|
Dividend | Nov 8, 2004 | $5.70Special | Oct 18, 2004 | — |
Dividend | Jul 11, 1997 | $0.025Quarterly | Jul 15, 1997 | Aug 1, 1997 |
Dividend | Apr 12, 1997 | $0.02Quarterly | Apr 15, 1997 | May 1, 1997 |
Dividend | Jan 14, 1997 | $0.02Quarterly | Jan 15, 1997 | Feb 3, 1997 |
Dividend | Oct 16, 1996 | $0.02Quarterly | Oct 17, 1996 | Nov 1, 1996 |
Dividend | Jul 17, 1996 | $0.02Quarterly | Jul 18, 1996 | Aug 1, 1996 |
Ex-dividend Nov 8, 2004
$5.70
Special
Record Oct 18, 2004
Ex-dividend Jul 11, 1997
$0.025
Quarterly
Record Jul 15, 1997 · Payment Aug 1, 1997
Ex-dividend Apr 12, 1997
$0.02
Quarterly
Record Apr 15, 1997 · Payment May 1, 1997
Ex-dividend Jan 14, 1997
$0.02
Quarterly
Record Jan 15, 1997 · Payment Feb 3, 1997
Ex-dividend Oct 16, 1996
$0.02
Quarterly
Record Oct 17, 1996 · Payment Nov 1, 1996
Ex-dividend Jul 17, 1996
$0.02
Quarterly
Record Jul 18, 1996 · Payment Aug 1, 1996
Funds reporting this stock among their holdings, ordered by reported position size.
Vanguard Morningstar Total Stock Market ETFVTI10.93M0.00%2.3T USD0.03%$376.31+0.82%
iShares Russell 2000 ETFIWM9.44M0.01%77.55B USD0.19%$288.89+0.41%
Vanguard Extended Market ETFVXF4.5M0.00%93.7B USD0.05%$237.76+0.68%
iShares Russell 2000 Growth ETFIWO3.31M0.02%14.32B USD0.24%$367.63+0.54%
Vanguard Russell 2000 ETFVTWO2.14M0.01%17.4B USD0.06%$116.76+0.36%
Dimensional - US Small Cap ETFDFAS1.95M0.01%15.49B USD0.26%$80.52+0.64%
Schwab U.S. Small-Cap ETFSCHA1.79M0.01%22.43B USD0.03%$33.79+0.42%
First Trust Dow Jones Select MicroCap Index FundFDM1.64M0.61%271.96M USD0.65%$91.99+0.36%Vanguard Morningstar Total Stock Market ETFVTIiShares Russell 2000 ETFIWMVanguard Extended Market ETFVXFiShares Russell 2000 Growth ETFIWOVanguard Russell 2000 ETFVTWODimensional - US Small Cap ETFDFASSchwab U.S. Small-Cap ETFSCHAFirst Trust Dow Jones Select MicroCap Index FundFDMAI-generated and delayed market data for informational and educational purposes only. Not investment advice.
