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MediaAlpha, Inc. logo

MediaAlpha, Inc.

MAX

NYSECommunication ServicesInternet Content & Information

Open in GoAI

Previous close

$12.94

−$0.23 · -1.75%

Aug 21, 4:00 PM ET

MAX company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

67

Undervalued

Momentum

62

Gaining

Sentiment

43

Mixed

Risk resilience

57

Elevated Risk

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Company profile

Company website

MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.

Industry
Internet Content & Information
Sector
Communication Services
Headquarters
US
CEO
Steven Yi
Listed since
Oct 28, 2020
Employees
147

Market position

Day range

Current $12.94

52-week range

Current $12.94

Open
$13.175
Previous close
$13.17
Volume
354.98K
0.46× average
Average volume
764.18K
Average daily volume
Market cap
685.51M USD
Beta
1.17
Market reference 1
50-day average
$12.6448
+2.33% above average
200-day average
$10.9602
+18.06% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
836.69M USD
P/E (TTM)
7.39×
P/B (TTM)
24.95×
P/S (TTM)
0.56×
EV / EBITDA
-8.66×
Earnings yield
3.52%
Free cash flow yield
8.96%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
14.71%
Operating margin
11.47%
Net margin
7.94%
Return on equity
615.94%
Return on assets
6.68%
Return on invested capital
-7.28%

Financial health

Debt / equity
6.22×
Current ratio
1.18×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends20%8%-4%-16%Gross margin, FY2021: 15.73%Gross margin, FY2022: 15.26%Gross margin, FY2023: 17.19%Gross margin, FY2024: 16.60%Gross margin, FY2025: 14.78%Operating margin, FY2021: 0.33%Operating margin, FY2022: -7.71%Operating margin, FY2023: -10.29%Operating margin, FY2024: 4.94%Operating margin, FY2025: 7.02%Net margin, FY2021: -0.82%Net margin, FY2022: -12.56%Net margin, FY2023: -10.41%Net margin, FY2024: 1.92%Net margin, FY2025: 2.30%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 15.73%. Gross margin FY2022 15.26%. Gross margin FY2023 17.19%. Gross margin FY2024 16.60%. Gross margin FY2025 14.78%. Operating margin FY2021 0.33%. Operating margin FY2022 -7.71%. Operating margin FY2023 -10.29%. Operating margin FY2024 4.94%. Operating margin FY2025 7.02%. Net margin FY2021 -0.82%. Net margin FY2022 -12.56%. Net margin FY2023 -10.41%. Net margin FY2024 1.92%. Net margin FY2025 2.30%.

Income trends

Revenue

1.11B USD+28.78%

Operating income

78.22M USD+83.07%

Net income

25.62M USD+54.09%
Income trends across reported periods1.23B USD762.22M USD293.71M USD−174.79M USDRevenue, FY2021: 645.27M USDRevenue, FY2022: 459.07M USDRevenue, FY2023: 388.15M USDRevenue, FY2024: 864.7M USDRevenue, FY2025: 1.11B USDOperating income, FY2021: 2.15M USDOperating income, FY2022: −35.39M USDOperating income, FY2023: −39.92M USDOperating income, FY2024: 42.73M USDOperating income, FY2025: 78.22M USDNet income, FY2021: −5.28M USDNet income, FY2022: −57.67M USDNet income, FY2023: −40.42M USDNet income, FY2024: 16.63M USDNet income, FY2025: 25.62M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 645.27M USD. Revenue FY2022 459.07M USD. Revenue FY2023 388.15M USD. Revenue FY2024 864.7M USD. Revenue FY2025 1.11B USD. Operating income FY2021 2.15M USD. Operating income FY2022 −35.39M USD. Operating income FY2023 −39.92M USD. Operating income FY2024 42.73M USD. Operating income FY2025 78.22M USD. Net income FY2021 −5.28M USD. Net income FY2022 −57.67M USD. Net income FY2023 −40.42M USD. Net income FY2024 16.63M USD. Net income FY2025 25.62M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue1.11B USD864.7M USD388.15M USD459.07M USD645.27M USD
Cost of goods sold946.06M USD721.13M USD321.44M USD389.01M USD543.75M USD
Gross profit164.56M USD143.57M USD66.71M USD70.06M USD101.52M USD
Research and development21.4M USD19.76M USD18.46M USD21.08M USD15.2M USD
Selling, general, and administrative110.61M USD69.99M USD83.88M USD84.37M USD84.18M USD
Operating expenses86.35M USD100.85M USD106.64M USD105.45M USD99.38M USD
Interest expense11.24M USD14.35M USD15.32M USD9.25M USD7.83M USD
Depreciation and amortization3.25M USD6.68M USD7.27M USD6.15M USD3.35M USD
Operating income78.22M USD42.73M USD−39.92M USD−35.39M USD2.15M USD
Net income25.62M USD16.63M USD−40.42M USD−57.67M USD−5.28M USD

Company facts updated Aug 24, 2026.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$13.63

5.33% upside
Past 12 months12-month forecastHigh $17.00Average $13.63Low $11.00

MAX news

prnewswire.com

Real and RE/MAX Holdings Announce Real's Receipt of Court Approval of Proposed Arrangement in Connection with Proposed Combination

MIAMI and DENVER, Aug. 21, 2026 /PRNewswire/ -- The Real Brokerage Inc. (NASDAQ: REAX) ("Real") and RE/MAX Holdings, Inc. (NYSE: RMAX) ("RE/MAX Holdings") announced that the Supreme Court of British Columbia has granted…

Read source
globenewswire.com

MAX Power Shareholders Approve Sprott Control Person Resolution

Video: The Time is Now https://youtu.be/TKnEnBEQ0TM REGINA, Saskatchewan, Aug. 21, 2026 (GLOBE NEWSWIRE) -- MAX Power Mining Corp. (CSE: MAXX; OTC: MAXXF; FSE: 89N) (“MAX Power” or the “Company”) is pleased to announce…

Read source
prnewswire.com

Real and RE/MAX Holdings Announce Preliminary Results for Election of Form of Merger Consideration by REMAX Stockholders and Expected Timing of Real Share Consolidation

MIAMI and DENVER, Aug. 20, 2026 /PRNewswire/ -- The Real Brokerage Inc. ("Real") (NASDAQ: REAX) and RE/MAX Holdings, Inc. ("RE/MAX Holdings") (NYSE: RMAX) today announced the preliminary results of elections made by…

Read source
globenewswire.com

MAX Power Closes $10 Million Strategic Investment From Eric Sprott to Advance Commercial Validation at Lawson

Fresh investment by Eric Sprott into MAX Power follows early success in ongoing commercial validation drill program at Lawson Complex as MAXX aims to confirm the world's first large-scale commercial discovery of Natural…

Read source
marketbeat.com

Real Brokerage Eyes RE/MAX Deal as Agent Count Tops 36,000

Real Brokerage NASDAQ: REAX Founder and CEO Tamir Poleg said the company had grown to more than 36,000 agents across the U.S. and Canada, positioning its technology-driven brokerage model for further expansion as it…

Read source
prnewswire.com

Real and RE/MAX Holdings Securityholders Approve Proposed Combination

Securityholder approval moves Real and RE/MAX Holdings closer to creating Real REMAX Group, a leading technology-enabled global real estate platform built on decades of trust and innovation MIAMI and DENVER, Aug. 14,…

Read source

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ETFs holding MAX

Funds reporting this stock among their holdings, ordered by reported position size.

Vanguard Morningstar Total Stock Market ETF logoVanguard Morningstar Total Stock Market ETFVTI
Market value
10.93M
Weight
0.00%
AUM
2.3T USD
Expense ratio
0.03%
Price / 1D
$378.24+0.44%
iShares Russell 2000 ETF logoiShares Russell 2000 ETFIWM
Market value
10.63M
Weight
0.01%
AUM
81.62B USD
Expense ratio
0.19%
Price / 1D
$299.96+0.77%
Fidelity Small-Mid Multifactor ETF logoFidelity Small-Mid Multifactor ETFFSMD
Market value
4.59M
Weight
0.15%
AUM
2.5B USD
Expense ratio
0.15%
Price / 1D
$52.03+0.44%
Vanguard Extended Market ETF logoVanguard Extended Market ETFVXF
Market value
4.5M
Weight
0.00%
AUM
93.7B USD
Expense ratio
0.05%
Price / 1D
$245.53+0.82%
iShares Russell 2000 Growth ETF logoiShares Russell 2000 Growth ETFIWO
Market value
3.72M
Weight
0.02%
AUM
15.16B USD
Expense ratio
0.24%
Price / 1D
$387.37+1.24%
Dimensional - US Small Cap ETF logoDimensional - US Small Cap ETFDFAS
Market value
2.18M
Weight
0.01%
AUM
15.92B USD
Expense ratio
0.26%
Price / 1D
$83.02+0.73%
Vanguard Russell 2000 ETF logoVanguard Russell 2000 ETFVTWO
Market value
2.14M
Weight
0.01%
AUM
17.4B USD
Expense ratio
0.06%
Price / 1D
$121.25+0.74%
Schwab U.S. Small-Cap ETF logoSchwab U.S. Small-Cap ETFSCHA
Market value
2.01M
Weight
0.01%
AUM
23.1B USD
Expense ratio
0.03%
Price / 1D
$34.83+0.52%

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