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Nature's Sunshine Products, Inc. logo

Nature's Sunshine Products, Inc.

NATR

NASDAQConsumer DefensivePackaged Foods

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Previous close

$14.34

+$0.02 · +0.14%

Aug 21, 4:00 PM ET

NATR company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Buy

Favorable setup — positive multi-factor alignment

Valuation

81

Deep Value

Momentum

39

Weakening

Sentiment

76

Bullish

Risk resilience

63

Moderate Risk

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Company profile

Company website

Nature's Sunshine Products, Inc. is a natural health and wellness enterprise that primarily manufactures and distributes a wide array of nutritional supplements and personal care products. The company's operational reach spans several continents, including Asia, Europe, North America, and Latin America. Its comprehensive nutritional offerings cater to general well-being, providing support for blood sugar regulation, bone density, cellular vitality, cognitive sharpness, joint mobility, mood balance, sexual wellness, sleep quality, athletic performance, and visual acuity. Additionally, it supplies specialized products for immune support, cardiovascular health, and digestive function, alongside solutions for weight management. In the personal care segment, their product line includes items such as essential oils and lotions, aloe vera gels, botanical shampoos, herbal skin treatments, dental care products like toothpaste, and skin cleansing formulations. These goods are sold under the company's proprietary Nature's Sunshine and Synergy WorldWide brands, primarily through an extensive network of independent sales consultants. Established in 1972, the organization is headquartered in Lehi, Utah.

Industry
Packaged Foods
Sector
Consumer Defensive
Headquarters
US
CEO
Kenneth G. Romanzi
Listed since
Jun 25, 2009
Employees
806

Market position

Day range

Current $14.34

52-week range

Current $14.34

Open
$14.335
Previous close
$14.32
Volume
249.78K
1.81× average
Average volume
138.15K
Average daily volume
Market cap
252.17M USD
Beta
0.89
Market reference 1
50-day average
$19.5626
-26.70% below average
200-day average
$22.4733
-36.19% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

P/E (TTM)
14.06×
P/B (TTM)
1.51×
P/S (TTM)
0.51×
Dividend yield
0.00%

Profitability & efficiency

Gross margin
73.16%
Operating margin
5.96%
Net margin
3.68%

Financial health

Debt / equity
0.13×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends81%52%22%-8%Gross margin, FY2021: 74.00%Gross margin, FY2022: 71.05%Gross margin, FY2023: 72.11%Gross margin, FY2024: 71.46%Gross margin, FY2025: 72.42%Operating margin, FY2021: 7.81%Operating margin, FY2022: 3.85%Operating margin, FY2023: 4.21%Operating margin, FY2024: 4.42%Operating margin, FY2025: 5.15%Net margin, FY2021: 6.50%Net margin, FY2022: -0.09%Net margin, FY2023: 3.39%Net margin, FY2024: 1.69%Net margin, FY2025: 4.07%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 74.00%. Gross margin FY2022 71.05%. Gross margin FY2023 72.11%. Gross margin FY2024 71.46%. Gross margin FY2025 72.42%. Operating margin FY2021 7.81%. Operating margin FY2022 3.85%. Operating margin FY2023 4.21%. Operating margin FY2024 4.42%. Operating margin FY2025 5.15%. Net margin FY2021 6.50%. Net margin FY2022 -0.09%. Net margin FY2023 3.39%. Net margin FY2024 1.69%. Net margin FY2025 4.07%.

Income trends

Revenue

480.14M USD+5.67%

Operating income

24.74M USD+23.13%

Net income

19.52M USD+153.65%
Income trends across reported periods528.2M USD335.98M USD143.77M USD−48.44M USDRevenue, FY2021: 444.08M USDRevenue, FY2022: 421.91M USDRevenue, FY2023: 445.32M USDRevenue, FY2024: 454.36M USDRevenue, FY2025: 480.14M USDOperating income, FY2021: 34.67M USDOperating income, FY2022: 16.26M USDOperating income, FY2023: 18.75M USDOperating income, FY2024: 20.1M USDOperating income, FY2025: 24.74M USDNet income, FY2021: 28.85M USDNet income, FY2022: −390K USDNet income, FY2023: 15.08M USDNet income, FY2024: 7.7M USDNet income, FY2025: 19.52M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 444.08M USD. Revenue FY2022 421.91M USD. Revenue FY2023 445.32M USD. Revenue FY2024 454.36M USD. Revenue FY2025 480.14M USD. Operating income FY2021 34.67M USD. Operating income FY2022 16.26M USD. Operating income FY2023 18.75M USD. Operating income FY2024 20.1M USD. Operating income FY2025 24.74M USD. Net income FY2021 28.85M USD. Net income FY2022 −390K USD. Net income FY2023 15.08M USD. Net income FY2024 7.7M USD. Net income FY2025 19.52M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue480.14M USD454.36M USD445.32M USD421.91M USD444.08M USD
Cost of goods sold132.42M USD129.68M USD124.19M USD122.15M USD115.47M USD
Gross profit347.72M USD324.69M USD321.13M USD299.76M USD328.62M USD
Research and development—1.7M USD—1.5M USD—
Selling, general, and administrative322.98M USD304.59M USD302.38M USD283.5M USD293.95M USD
Operating expenses322.98M USD304.59M USD302.38M USD283.5M USD293.95M USD
Interest income645K USD177K USD552K USD123K USD466K USD
Interest expense98K USD146K USD69K USD249K USD250K USD
Depreciation and amortization13.84M USD14.22M USD11.82M USD15.68M USD11.16M USD
Operating income24.74M USD20.1M USD18.75M USD16.26M USD34.67M USD
Net income19.52M USD7.7M USD15.08M USD−390K USD28.85M USD

Company facts updated Aug 24, 2026.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$31.00

116.18% upside
Past 12 months12-month forecastHigh $37.00Average $31.00Low $25.00

Rating distribution

4 ratings

Limited analyst sample: 4 ratings. Interpret the distribution with caution.

Strong buy00%
Buy250%
Hold250%
Sell00%
Strong sell00%

NATR news

defenseworld.net

Nature’s Sunshine Products (NASDAQ:NATR) vs. Natural Health Trends (NASDAQ:NHTC) Financial Review

Nature's Sunshine Products (NASDAQ: NATR - Get Free Report) and Natural Health Trends (NASDAQ: NHTC - Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast…

Read source
defenseworld.net

Nature’s Sunshine Targets $1B Sales, 15% EBITDA Margin in Growth Push

Nature's Sunshine Products (NASDAQ: NATR) outlined a strategy to double sales to $1 billion and expand EBITDA margins to 15%, with Chief Executive Officer Ken Romanzi pointing to geographic expansion, digital and retail…

Read source
marketbeat.com

Nature's Sunshine Targets $1B Sales, 15% EBITDA Margin in Growth Push

Nature's Sunshine Products NASDAQ: NATR outlined a strategy to double sales to $1 billion and expand EBITDA margins to 15%, with Chief Executive Officer Ken Romanzi pointing to geographic expansion, digital and retail…

Read source
defenseworld.net

Nature’s Sunshine Products (NASDAQ:NATR) Major Shareholder Prescott Group Capital Managem Purchases 96,000 Shares of Stock

Nature's Sunshine Products, Inc. (NASDAQ: NATR - Get Free Report) major shareholder Prescott Group Capital Managem bought 96,000 shares of the company's stock in a transaction that occurred on Friday, August 7th. The…

Read source
seekingalpha.com

Nature's Sunshine Products, Inc. (NATR) Q2 2026 Earnings Call Transcript

Nature's Sunshine Products, Inc. (NATR) Q2 2026 Earnings Call Transcript

Read source
defenseworld.net

Nature’s Sunshine Products Q2 Earnings Call Highlights

Nature's Sunshine Products (NASDAQ: NATR) reported second-quarter net sales of $117 million, its strongest second quarter in company history, as digital growth in North America and continued momentum across much of…

Read source

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ETFs holding NATR

Funds reporting this stock among their holdings, ordered by reported position size.

Avantis U.S. Small Cap Value ETF logoAvantis U.S. Small Cap Value ETFAVUV
Market value
9.68M
Weight
0.03%
AUM
31.27B USD
Expense ratio
0.25%
Price / 1D
$126.45+0.66%
Vanguard Morningstar Total Stock Market ETF logoVanguard Morningstar Total Stock Market ETFVTI
Market value
8.49M
Weight
0.00%
AUM
2.3T USD
Expense ratio
0.03%
Price / 1D
$378.24+0.44%
iShares Russell 2000 ETF logoiShares Russell 2000 ETFIWM
Market value
5.52M
Weight
0.01%
AUM
81.62B USD
Expense ratio
0.19%
Price / 1D
$299.96+0.77%
Vanguard Consumer Staples ETF logoVanguard Consumer Staples ETFVDC
Market value
3.34M
Weight
0.04%
AUM
9.3B USD
Expense ratio
0.09%
Price / 1D
$231.75+0.67%
Vanguard Extended Market ETF logoVanguard Extended Market ETFVXF
Market value
3.33M
Weight
0.00%
AUM
93.7B USD
Expense ratio
0.05%
Price / 1D
$245.53+0.82%
U.S. Micro Cap Portfolio ETF logoU.S. Micro Cap Portfolio ETFDFMC
Market value
1.72M
Weight
0.02%
AUM
8.06B USD
Expense ratio
0.43%
Price / 1D
$60.95+0.73%
Vanguard Russell 2000 ETF logoVanguard Russell 2000 ETFVTWO
Market value
1.67M
Weight
0.01%
AUM
17.4B USD
Expense ratio
0.06%
Price / 1D
$121.25+0.74%
Dimensional - US Targeted Value ETF logoDimensional - US Targeted Value ETFDFAT
Market value
1.65M
Weight
0.01%
AUM
14.66B USD
Expense ratio
0.28%
Price / 1D
$71.67+0.67%

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