Pineapple Financial Inc. logo

Pineapple Financial Inc.

PAPL

AMEXFinancial ServicesFinancial - Mortgages

Previous close

$1.15

+$0.08 · +7.48%

Aug 21, 4:00 PM ET

PAPL company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Sell

Trim exposure — unfavorable risk-reward

Valuation

62

Undervalued

Momentum

21

Weakening

Sentiment

53

Mixed

Risk resilience

7

Extreme Risk

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Company profile

Company website

Pineapple Financial Inc., headquartered in North York, Canada, is a Canadian enterprise specializing in mortgage technology and brokerage services. The company delivers comprehensive mortgage brokerage solutions alongside advanced technological tools. These offerings are designed for a wide array of Canadian mortgage professionals, including agents, brokers, sub-brokers, and entire brokerages, as well as direct consumers. Leveraging sophisticated data-driven systems and cloud-based platforms, its technology suite includes the MyPineapple platform, which empowers users to efficiently manage and execute their brokerage operations. Beyond its core offerings, Pineapple Financial provides extensive back-office support. This encompasses digital onboarding, streamlined loan packaging and processing, a client portal for document management, loan maintenance, and critical administrative functions such as payroll, lender communications, regulatory reporting, and business management. It also covers cloud services, expense collection, document preparation, compliance oversight, training programs, general administration, and marketing assistance. Additionally, the company delivers pre-underwriting assistance, covering crucial aspects like credit assessment, data verification, fraud detection and compliance checks, appraisal coordination and review, and comprehensive data analytics. Furthermore, Pineapple Financial diversifies its portfolio with an array of insurance products, including life, accident and disability, critical illness, and credit insurance. Founded in 2016, the company was initially known as 2487269 Ontario Ltd before rebranding to Pineapple Financial Inc. in June 2021.

Industry
Financial - Mortgages
Sector
Financial Services
Headquarters
CA
CEO
Shubha-Jeet Dasgupta
Listed since
Nov 1, 2023
Employees
39

Market position

Day range

Current $1.15

52-week range

Current $1.15

Open
$1.16
Previous close
$1.07
Volume
90.75K
0.21× average
Average volume
442.16K
Average daily volume
Market cap
29.06M USD
Beta
5.62
Market reference 1
50-day average
$1.0301
+11.64% above average
200-day average
$1.3349
-13.85% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
1.89M USD
P/E (TTM)
-0.03×
P/B (TTM)
0.03×
P/S (TTM)
3.07×
EV / EBITDA
-0.78×
Earnings yield
-135.94%
Free cash flow yield
-70.65%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
-13.82%
Operating margin
-288.65%
Net margin
-560.80%
Return on equity
-401.30%
Return on assets
-67.16%
Return on invested capital
-92.60%

Financial health

Debt / equity
0.43×
Current ratio
0.77×
Altman Z-score
-0.63
Piotroski F-score
3 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends65%-14%-93%-172%Gross margin, FY2021: 17.82%Gross margin, FY2022: 34.45%Gross margin, FY2023: 6.88%Gross margin, FY2024: 9.38%Gross margin, FY2025: 44.92%Operating margin, FY2021: -1.45%Operating margin, FY2022: -75.42%Operating margin, FY2023: -111.18%Operating margin, FY2024: -142.24%Operating margin, FY2025: -98.70%Net margin, FY2021: -1.46%Net margin, FY2022: -78.04%Net margin, FY2023: -112.26%Net margin, FY2024: -152.57%Net margin, FY2025: -121.82%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 17.82%. Gross margin FY2022 34.45%. Gross margin FY2023 6.88%. Gross margin FY2024 9.38%. Gross margin FY2025 44.92%. Operating margin FY2021 -1.45%. Operating margin FY2022 -75.42%. Operating margin FY2023 -111.18%. Operating margin FY2024 -142.24%. Operating margin FY2025 -98.70%. Net margin FY2021 -1.46%. Net margin FY2022 -78.04%. Net margin FY2023 -112.26%. Net margin FY2024 -152.57%. Net margin FY2025 -121.82%.

Income trends

Revenue

2.99M USD+11.08%

Operating income

−2.95M USD+22.93%

Net income

−3.64M USD+11.31%
Income trends across reported periods18.14M USD10.05M USD1.96M USD−6.12M USDRevenue, FY2021: 16.12M USDRevenue, FY2022: 3.6M USDRevenue, FY2023: 2.5M USDRevenue, FY2024: 2.69M USDRevenue, FY2025: 2.99M USDOperating income, FY2021: −233.52K USDOperating income, FY2022: −2.72M USDOperating income, FY2023: −2.78M USDOperating income, FY2024: −3.82M USDOperating income, FY2025: −2.95M USDNet income, FY2021: −234.68K USDNet income, FY2022: −2.81M USDNet income, FY2023: −2.81M USDNet income, FY2024: −4.1M USDNet income, FY2025: −3.64M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 16.12M USD. Revenue FY2022 3.6M USD. Revenue FY2023 2.5M USD. Revenue FY2024 2.69M USD. Revenue FY2025 2.99M USD. Operating income FY2021 −233.52K USD. Operating income FY2022 −2.72M USD. Operating income FY2023 −2.78M USD. Operating income FY2024 −3.82M USD. Operating income FY2025 −2.95M USD. Net income FY2021 −234.68K USD. Net income FY2022 −2.81M USD. Net income FY2023 −2.81M USD. Net income FY2024 −4.1M USD. Net income FY2025 −3.64M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue2.99M USD2.69M USD2.5M USD3.6M USD16.12M USD
Cost of goods sold1.65M USD2.44M USD2.33M USD2.36M USD13.25M USD
Gross profit1.34M USD252.2K USD172.14K USD1.24M USD2.87M USD
Selling, general, and administrative2.25M USD3.24M USD3.13M USD3.7M USD
Operating expenses4.29M USD4.08M USD2.95M USD3.96M USD3.11M USD
Interest expense336.12K USD93.47K USD56.32K USD94.2K USD26.08K USD
Depreciation and amortization862.1K USD838.84K USD441.16K USD255.87K USD55.55K USD
Operating income−2.95M USD−3.82M USD−2.78M USD−2.72M USD−233.52K USD
Net income−3.64M USD−4.1M USD−2.81M USD−2.81M USD−234.68K USD

Company facts updated Aug 24, 2026.

Earnings

Latest fiscal-year EPS
-5.46
FY2025
Latest fiscal-year revenue
2.99M USD
FY2025 · +11.08% year over year

Annual EPS trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual EPS trend0.51-1.66-3.83-6FY21FY22FY23FY24FY25

Annual revenue trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual revenue trend17.48M12.03M6.59M1.14MFY21FY22FY23FY24FY25

PAPL news

Corporate actions

Corporate action history

Stock split

Effective Jul 16, 2025

1:20

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