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Pacific Online Limited

0543.HK

HKSECommunication ServicesInternet Content & Information

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Latest quote

HK$0.265

+HK$0.005 · +1.92%

Aug 18, 3:35 PM HKT

0543.HK company overview

Regular session · HKT · Market data may be delayed.

Company profile

Company website

Pacific Online Limited functions as an investment holding company, primarily focused on delivering internet advertising solutions throughout the People's Republic of China. The company operates numerous digital portals, including PConline, which provides expert IT information services to both domestic IT enterprises and individual consumers. Its PCauto platform serves as a comprehensive automotive hub, offering detailed product information, brand assessments, test results, and after-sales support. PClady caters to women, supplying content and product insights relevant to their lifestyle interests and requirements. Furthermore, Pacific Online runs PCbaby, a network dedicated to parents and children, and PChouse, which offers professional perspectives on home improvement. An e-commerce platform is also among its offerings. Beyond its portal operations, the company provides information technology and software development services, computer information consultancy, general computer technology services, and manages an online platform specifically for automobile maintenance professionals. Established in 2007, Pacific Online Limited is based in Guangzhou, People's Republic of China.

Industry
Internet Content & Information
Sector
Communication Services
Headquarters
CN
CEO
Wai Yan Lam
Listed since
Dec 18, 2007
Employees
747

Market position

52-week range

Current HK$0.265

Open
HK$0.265
Previous close
HK$0.26
Volume
43K
0.5× average
Average volume
86.12K
Average daily volume
Market cap
300.89M HKD
Beta
0.19
Market reference 1
50-day average
HK$0.2668
-0.67% below average
200-day average
HK$0.3062
-13.44% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
118.77M CNY
P/E (TTM)
52.85×
P/B (TTM)
0.4×
P/S (TTM)
0.4×
EV / EBITDA
4.86×
Earnings yield
1.53%
Free cash flow yield
-2.71%
Dividend yield
15.08%

Profitability & efficiency

Gross margin
33.79%
Operating margin
2.25%
Net margin
0.76%
Return on equity
0.76%
Return on assets
0.55%
Return on invested capital
0.68%

Financial health

Debt / equity
0×
Current ratio
2.57×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends52%31%11%-9%Gross margin, FY2021: 46.87%Gross margin, FY2022: 40.69%Gross margin, FY2023: 35.49%Gross margin, FY2024: 42.09%Gross margin, FY2025: 33.79%Operating margin, FY2021: 5.44%Operating margin, FY2022: -1.96%Operating margin, FY2023: -0.17%Operating margin, FY2024: 7.11%Operating margin, FY2025: 2.25%Net margin, FY2021: 5.86%Net margin, FY2022: -0.82%Net margin, FY2023: -4.37%Net margin, FY2024: 6.89%Net margin, FY2025: 0.76%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 46.87%. Gross margin FY2022 40.69%. Gross margin FY2023 35.49%. Gross margin FY2024 42.09%. Gross margin FY2025 33.79%. Operating margin FY2021 5.44%. Operating margin FY2022 -1.96%. Operating margin FY2023 -0.17%. Operating margin FY2024 7.11%. Operating margin FY2025 2.25%. Net margin FY2021 5.86%. Net margin FY2022 -0.82%. Net margin FY2023 -4.37%. Net margin FY2024 6.89%. Net margin FY2025 0.76%.

Income trends

Revenue

646.97M CNY+1.88%

Operating income

14.53M CNY-67.84%

Net income

4.92M CNY-88.74%
Income trends across reported periods940.6M CNY586.81M CNY233.01M CNY−120.78M CNYRevenue, FY2021: 852.15M CNYRevenue, FY2022: 813.73M CNYRevenue, FY2023: 740.11M CNYRevenue, FY2024: 635.04M CNYRevenue, FY2025: 646.97M CNYOperating income, FY2021: 46.37M CNYOperating income, FY2022: −15.96M CNYOperating income, FY2023: −1.24M CNYOperating income, FY2024: 45.17M CNYOperating income, FY2025: 14.53M CNYNet income, FY2021: 49.92M CNYNet income, FY2022: −6.65M CNYNet income, FY2023: −32.34M CNYNet income, FY2024: 43.74M CNYNet income, FY2025: 4.92M CNYFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 852.15M CNY. Revenue FY2022 813.73M CNY. Revenue FY2023 740.11M CNY. Revenue FY2024 635.04M CNY. Revenue FY2025 646.97M CNY. Operating income FY2021 46.37M CNY. Operating income FY2022 −15.96M CNY. Operating income FY2023 −1.24M CNY. Operating income FY2024 45.17M CNY. Operating income FY2025 14.53M CNY. Net income FY2021 49.92M CNY. Net income FY2022 −6.65M CNY. Net income FY2023 −32.34M CNY. Net income FY2024 43.74M CNY. Net income FY2025 4.92M CNY.
Metric (CNY)FY2025FY2024FY2023FY2022FY2021
Revenue646.97M CNY635.04M CNY740.11M CNY813.73M CNY852.15M CNY
Cost of goods sold428.38M CNY367.73M CNY477.42M CNY482.6M CNY452.79M CNY
Gross profit218.59M CNY267.31M CNY262.7M CNY331.13M CNY399.37M CNY
Research and development38.82M CNY36.67M CNY62.37M CNY65.14M CNY66.73M CNY
Selling, general, and administrative165M CNY175.26M CNY221.64M CNY253.66M CNY289.29M CNY
Operating expenses204.06M CNY222.13M CNY263.94M CNY347.09M CNY351.59M CNY
Interest income1.9M CNY4.07M CNY6.59M CNY8.84M CNY6.25M CNY
Interest expense5K CNY9K CNY12K CNY6K CNY44K CNY
Depreciation and amortization9.02M CNY10.43M CNY12.18M CNY11.58M CNY15.34M CNY
Operating income14.53M CNY45.17M CNY−1.24M CNY−15.96M CNY46.37M CNY
Net income4.92M CNY43.74M CNY−32.34M CNY−6.65M CNY49.92M CNY

Company facts updated Aug 24, 2026.

Earnings

Latest EPS result
0.01

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly EPS actual values compared with estimates0.070.02-0.03-0.08Q2 '22Q1 '23Q3 '23Q1 '24Q3 '24Q1 '25Q3 '25Q1 '26
Q2 2022, reported Jun 30, 2022: actual -0.011, estimate —, surprise —, Comparison unavailable. Q1 2023, reported Mar 27, 2023: actual 0.004, estimate —, surprise —, Comparison unavailable. Q3 2023, reported Aug 28, 2023: actual -0.036, estimate —, surprise —, Comparison unavailable. Q1 2024, reported Mar 27, 2024: actual 0.006, estimate —, surprise —, Comparison unavailable. Q3 2024, reported Aug 29, 2024: actual 0.01, estimate —, surprise —, Comparison unavailable. Q1 2025, reported Mar 31, 2025: actual 0.032, estimate —, surprise —, Comparison unavailable. Q3 2025, reported Aug 27, 2025: actual -0.008, estimate —, surprise —, Comparison unavailable. Q1 2026, reported Mar 30, 2026: actual 0.013, estimate —, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates1.57B1.12B677.34M231.93MQ2 '22No estimateQ1 '23MissQ3 '23MissQ1 '24MissQ3 '24No estimateQ1 '25No estimateQ3 '25No estimateQ1 '26No estimate
Q2 2022, reported Jun 30, 2022: actual 431.72M HKD, estimate —, surprise —, Comparison unavailable. Q1 2023, reported Mar 27, 2023: actual 506.76M HKD, estimate 1.47B HKD, surprise -65.58%, Miss. Q3 2023, reported Aug 28, 2023: actual 346.9M HKD, estimate 1.47B HKD, surprise -76.44%, Miss. Q1 2024, reported Mar 27, 2024: actual 464.12M HKD, estimate 1.47B HKD, surprise -68.47%, Miss. Q3 2024, reported Aug 29, 2024: actual 296.8M HKD, estimate —, surprise —, Comparison unavailable. Q1 2025, reported Mar 31, 2025: actual 381.54M HKD, estimate —, surprise —, Comparison unavailable. Q3 2025, reported Aug 27, 2025: actual 272.86M HKD, estimate —, surprise —, Comparison unavailable. Q1 2026, reported Mar 30, 2026: actual 416.19M HKD, estimate —, surprise —, Comparison unavailable.

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