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Most Kwai Chung Limited logo

Most Kwai Chung Limited

1716.HK

HKSECommunication ServicesAdvertising Agencies

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Latest quote

HK$4.225

−HK$0.065 · -1.52%

Aug 24, 11:58 AM HKT

1716.HK company overview

Regular session · HKT · Market data may be delayed.

Company profile

Company website

Most Kwai Chung Limited, an investment holding company, provides integrated advertising and media services primarily in Hong Kong. It operates in three segments: Digital Media Services, Print Media Services, and OM and Other Services. The Digital Media services segment offers video, online banners, newsfeeds, and advertorials through digital media platforms, third parties’ TV channels, the internet and physical advertising spaces. The Printing Media services segment publishes and sells books. The OM and Other Services segment engages in displaying of customer advertisements and promoting their brands at events; sale of tickets and merchandise; artistes management; consultancy activities; and creative multimedia services. The company also provides multimedia and advertising campaigns; promotional services; and publishes periodical books. In addition, it engages in matching, dating, and marriage consultancy and agent business; and provision of live-action role-playing game activities. The company was incorporated in 2017 and is headquartered in Kwai Chung, Hong Kong. As of March 12, 2026, Most Kwai Chung Limited operates as a subsidiary of Brave Steed Legacy.

Industry
Advertising Agencies
Sector
Communication Services
Headquarters
HK
CEO
Li Baozhong
Listed since
Mar 28, 2018
Employees
82

Market position

Day range

Current HK$4.225

52-week range

Current HK$4.225

Open
HK$4.30
Previous close
HK$4.29
Volume
126K
0.04× average
Average volume
3.48M
Average daily volume
Market cap
1.14B HKD
Beta
-1.47
Market reference 1
50-day average
HK$5.0828
-16.88% below average
200-day average
HK$3.2951
+28.22% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

P/E (TTM)
704.17×
P/B (TTM)
21.21×
P/S (TTM)
12.4×
Dividend yield
0.00%

Profitability & efficiency

Gross margin
44.50%
Operating margin
0.76%
Net margin
1.76%

Financial health

Debt / equity
0.01×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends56%17%-22%-61%Gross margin, FY2021: 13.42%Gross margin, FY2022: 22.09%Gross margin, FY2023: 36.18%Gross margin, FY2024: 46.29%Gross margin, FY2025: 44.50%Operating margin, FY2021: -28.24%Operating margin, FY2022: -41.22%Operating margin, FY2023: -18.70%Operating margin, FY2024: 5.62%Operating margin, FY2025: 0.76%Net margin, FY2021: -24.09%Net margin, FY2022: -51.49%Net margin, FY2023: -16.70%Net margin, FY2024: 6.55%Net margin, FY2025: 1.76%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 13.42%. Gross margin FY2022 22.09%. Gross margin FY2023 36.18%. Gross margin FY2024 46.29%. Gross margin FY2025 44.50%. Operating margin FY2021 -28.24%. Operating margin FY2022 -41.22%. Operating margin FY2023 -18.70%. Operating margin FY2024 5.62%. Operating margin FY2025 0.76%. Net margin FY2021 -24.09%. Net margin FY2022 -51.49%. Net margin FY2023 -16.70%. Net margin FY2024 6.55%. Net margin FY2025 1.76%.

Income trends

Revenue

92.01M HKD-1.69%

Operating income

696K HKD-86.76%

Net income

1.62M HKD-73.62%
Income trends across reported periods104.99M HKD59.4M HKD13.81M HKD−31.78M HKDRevenue, FY2021: 67.78M HKDRevenue, FY2022: 39.59M HKDRevenue, FY2023: 55.2M HKDRevenue, FY2024: 93.59M HKDRevenue, FY2025: 92.01M HKDOperating income, FY2021: −19.14M HKDOperating income, FY2022: −16.32M HKDOperating income, FY2023: −10.32M HKDOperating income, FY2024: 5.26M HKDOperating income, FY2025: 696K HKDNet income, FY2021: −16.33M HKDNet income, FY2022: −20.39M HKDNet income, FY2023: −9.22M HKDNet income, FY2024: 6.13M HKDNet income, FY2025: 1.62M HKDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 67.78M HKD. Revenue FY2022 39.59M HKD. Revenue FY2023 55.2M HKD. Revenue FY2024 93.59M HKD. Revenue FY2025 92.01M HKD. Operating income FY2021 −19.14M HKD. Operating income FY2022 −16.32M HKD. Operating income FY2023 −10.32M HKD. Operating income FY2024 5.26M HKD. Operating income FY2025 696K HKD. Net income FY2021 −16.33M HKD. Net income FY2022 −20.39M HKD. Net income FY2023 −9.22M HKD. Net income FY2024 6.13M HKD. Net income FY2025 1.62M HKD.
Metric (HKD)FY2025FY2024FY2023FY2022FY2021
Revenue92.01M HKD93.59M HKD55.2M HKD39.59M HKD67.78M HKD
Cost of goods sold51.06M HKD50.27M HKD35.22M HKD30.85M HKD58.68M HKD
Gross profit40.95M HKD43.33M HKD19.97M HKD8.75M HKD9.1M HKD
Selling, general, and administrative41.23M HKD39.63M HKD31.26M HKD25.43M HKD28.24M HKD
Operating expenses40.25M HKD38.07M HKD30.29M HKD25.07M HKD28.24M HKD
Interest income650K HKD1.23M HKD1.47M HKD226K HKD33K HKD
Interest expense58K HKD128K HKD105K HKD100K HKD86K HKD
Depreciation and amortization2.59M HKD2.53M HKD1.74M HKD1.93M HKD1.99M HKD
Operating income696K HKD5.26M HKD−10.32M HKD−16.32M HKD−19.14M HKD
Net income1.62M HKD6.13M HKD−9.22M HKD−20.39M HKD−16.33M HKD

Company facts updated Aug 24, 2026.

Earnings

Latest EPS result
0.02

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly EPS actual values compared with estimates0.060-0.05-0.11Q1 '21Q3 '21Q1 '22Q4 '22Q2 '23Q4 '23Q2 '24Q4 '24
Q1 2021, reported Mar 31, 2021: actual -0.006, estimate —, surprise —, Comparison unavailable. Q3 2021, reported Sep 30, 2021: actual 0.007, estimate —, surprise —, Comparison unavailable. Q1 2022, reported Mar 31, 2022: actual -0.068, estimate —, surprise —, Comparison unavailable. Q4 2022, reported Nov 29, 2022: actual -0.018, estimate —, surprise —, Comparison unavailable. Q2 2023, reported Jun 30, 2023: actual -0.058, estimate —, surprise —, Comparison unavailable. Q4 2023, reported Nov 29, 2023: actual -0.007, estimate —, surprise —, Comparison unavailable. Q2 2024, reported Jun 27, 2024: actual -0.027, estimate —, surprise —, Comparison unavailable. Q4 2024, reported Nov 28, 2024: actual 0.016, estimate —, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Estimates unavailable
Quarterly Revenue actual values compared with estimates50.59M38.43M26.28M14.12MQ1 '21Q3 '21Q1 '22Q4 '22Q2 '23Q4 '23Q2 '24Q4 '24
Q1 2021, reported Mar 31, 2021: actual 25.7M HKD, estimate —, surprise —, Comparison unavailable. Q3 2021, reported Sep 30, 2021: actual 48.08M HKD, estimate —, surprise —, Comparison unavailable. Q1 2022, reported Mar 31, 2022: actual 19.7M HKD, estimate —, surprise —, Comparison unavailable. Q4 2022, reported Nov 29, 2022: actual 22.99M HKD, estimate —, surprise —, Comparison unavailable. Q2 2023, reported Jun 30, 2023: actual 16.61M HKD, estimate —, surprise —, Comparison unavailable. Q4 2023, reported Nov 29, 2023: actual 31.54M HKD, estimate —, surprise —, Comparison unavailable. Q2 2024, reported Jun 27, 2024: actual 23.65M HKD, estimate —, surprise —, Comparison unavailable. Q4 2024, reported Nov 28, 2024: actual 44.62M HKD, estimate —, surprise —, Comparison unavailable.

Corporate actions

Annual dividends per share

Cash distributions grouped by calendar year; partial years are marked.

HK$0.034

2021 complete year-34.6% since 2019

Corporate action history

Dividend

Ex-dividend Aug 24, 2021

HK$0.034

Annual

Record Aug 25, 2021 · Payment Oct 12, 2021

Dividend

Ex-dividend Aug 25, 2020

HK$0.048

Annual

Record Aug 26, 2020 · Payment Oct 6, 2020

Dividend

Ex-dividend Aug 13, 2019

HK$0.052

Annual

Record Aug 14, 2019 · Payment Dec 6, 2019

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