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Booking Holdings Inc. logo

Booking Holdings Inc.

BKNG

NASDAQConsumer CyclicalTravel Services

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Previous close

$209.62

−$0.25 · -0.12%

Aug 21, 4:00 PM ET

BKNG company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Buy

Favorable setup — positive multi-factor alignment

Valuation

79

Undervalued

Momentum

38

Weakening

Sentiment

71

Bullish

Risk resilience

62

Moderate Risk

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AI-generated, informational only, and not investment advice.

Company profile

Company website

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.

Industry
Travel Services
Sector
Consumer Cyclical
Headquarters
US
CEO
Glenn D. Fogel
Listed since
Mar 31, 1999
Employees
25,550

Market position

Day range

Current $209.62

52-week range

Current $209.62

Open
$210.28
Previous close
$209.87
Volume
4.5M
0.63× average
Average volume
7.15M
Average daily volume
Market cap
162.43B USD
Beta
1.07
Market reference 1
50-day average
$188.06
+11.47% above average
200-day average
$185.67
+12.90% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
175.88B USD
P/E (TTM)
23.13×
P/B (TTM)
-14.93×
P/S (TTM)
5.75×
EV / EBITDA
19.08×
Earnings yield
3.11%
Free cash flow yield
5.23%
Dividend yield
0.77%

Profitability & efficiency

Gross margin
100.00%
Operating margin
34.49%
Net margin
25.53%
Return on equity
-96.88%
Return on assets
18.47%
Return on invested capital
50.82%

Financial health

Debt / equity
-1.92×
Current ratio
1.33×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends109%73%37%2%Gross margin, FY2021: 100.00%Gross margin, FY2022: 100.00%Gross margin, FY2023: 100.00%Gross margin, FY2024: 100.00%Gross margin, FY2025: 100.00%Operating margin, FY2021: 22.78%Operating margin, FY2022: 29.85%Operating margin, FY2023: 27.31%Operating margin, FY2024: 31.83%Operating margin, FY2025: 34.48%Net margin, FY2021: 10.63%Net margin, FY2022: 17.89%Net margin, FY2023: 20.07%Net margin, FY2024: 24.78%Net margin, FY2025: 20.08%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 100.00%. Gross margin FY2022 100.00%. Gross margin FY2023 100.00%. Gross margin FY2024 100.00%. Gross margin FY2025 100.00%. Operating margin FY2021 22.78%. Operating margin FY2022 29.85%. Operating margin FY2023 27.31%. Operating margin FY2024 31.83%. Operating margin FY2025 34.48%. Net margin FY2021 10.63%. Net margin FY2022 17.89%. Net margin FY2023 20.07%. Net margin FY2024 24.78%. Net margin FY2025 20.08%.

Income trends

Revenue

26.92B USD+13.39%

Operating income

9.28B USD+22.86%

Net income

5.4B USD-8.13%
Income trends across reported periods29.49B USD19.19B USD8.89B USD−1.41B USDRevenue, FY2021: 10.96B USDRevenue, FY2022: 17.09B USDRevenue, FY2023: 21.37B USDRevenue, FY2024: 23.74B USDRevenue, FY2025: 26.92B USDOperating income, FY2021: 2.5B USDOperating income, FY2022: 5.1B USDOperating income, FY2023: 5.84B USDOperating income, FY2024: 7.56B USDOperating income, FY2025: 9.28B USDNet income, FY2021: 1.17B USDNet income, FY2022: 3.06B USDNet income, FY2023: 4.29B USDNet income, FY2024: 5.88B USDNet income, FY2025: 5.4B USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 10.96B USD. Revenue FY2022 17.09B USD. Revenue FY2023 21.37B USD. Revenue FY2024 23.74B USD. Revenue FY2025 26.92B USD. Operating income FY2021 2.5B USD. Operating income FY2022 5.1B USD. Operating income FY2023 5.84B USD. Operating income FY2024 7.56B USD. Operating income FY2025 9.28B USD. Net income FY2021 1.17B USD. Net income FY2022 3.06B USD. Net income FY2023 4.29B USD. Net income FY2024 5.88B USD. Net income FY2025 5.4B USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue26.92B USD23.74B USD21.37B USD17.09B USD10.96B USD
Gross profit26.92B USD23.74B USD21.37B USD17.09B USD10.96B USD
Selling, general, and administrative15.9B USD14.79B USD14.37B USD11.21B USD7.62B USD
Operating expenses17.64B USD16.18B USD15.53B USD11.99B USD8.46B USD
Interest income921M USD1.11B USD1.02B USD219M USD16M USD
Interest expense1.62B USD1.3B USD897M USD391M USD334M USD
Depreciation and amortization768M USD751M USD665M USD607M USD599M USD
Operating income9.28B USD7.56B USD5.84B USD5.1B USD2.5B USD
Net income5.4B USD5.88B USD4.29B USD3.06B USD1.17B USD

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
91%
10 beats, 0 misses, 1 met estimate
Average EPS surprise
+13.99%
11 comparable reports
Latest EPS result
2.54
Estimate 2.43 · Beat by 4.53%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates4.763.371.980.59Q1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26MetQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 20, 2025: actual 1.66, estimate 1.44, surprise +15.28%, Beat. Q2 2025, reported Apr 29, 2025: actual 0.99, estimate 0.69, surprise +43.48%, Beat. Q3 2025, reported Jul 29, 2025: actual 2.22, estimate 2.01, surprise +10.45%, Beat. Q4 2025, reported Oct 28, 2025: actual 3.98, estimate 3.83, surprise +3.92%, Beat. Q1 2026, reported Feb 18, 2026: actual 1.95, estimate 1.95, surprise 0.00%, Met estimate. Q2 2026, reported Apr 28, 2026: actual 1.14, estimate 1.08, surprise +5.56%, Beat. Q3 2026, reported Aug 4, 2026: actual 2.54, estimate 2.43, surprise +4.53%, Beat. Q4 2026, reported Oct 27, 2026: actual —, estimate 4.46, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates9.93B8.02B6.11B4.2BQ1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 20, 2025: actual 5.47B USD, estimate 5.18B USD, surprise +5.61%, Beat. Q2 2025, reported Apr 29, 2025: actual 4.76B USD, estimate 4.6B USD, surprise +3.61%, Beat. Q3 2025, reported Jul 29, 2025: actual 6.8B USD, estimate 6.55B USD, surprise +3.74%, Beat. Q4 2025, reported Oct 28, 2025: actual 9.01B USD, estimate 8.74B USD, surprise +3.03%, Beat. Q1 2026, reported Feb 18, 2026: actual 6.35B USD, estimate 6.14B USD, surprise +3.42%, Beat. Q2 2026, reported Apr 28, 2026: actual 5.53B USD, estimate 5.52B USD, surprise +0.24%, Beat. Q3 2026, reported Aug 4, 2026: actual 7.35B USD, estimate 7.19B USD, surprise +2.23%, Beat. Q4 2026, reported Oct 27, 2026: actual —, estimate 9.54B USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$234.61

11.92% upside
Past 12 months12-month forecastHigh $260Average $234.61Low $210

BKNG news

defenseworld.net

Alta Advisers Ltd Acquires Shares of 3,225 Booking Holdings Inc. $BKNG

Alta Advisers Ltd acquired a new stake in Booking Holdings Inc. (NASDAQ: BKNG) in the undefined quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm acquired 3,225 shares…

Read source
defenseworld.net

Advisors Capital Management LLC Invests $559,000 in Booking Holdings Inc. $BKNG

Advisors Capital Management LLC purchased a new position in Booking Holdings Inc. (NASDAQ: BKNG) during the undefined quarter, according to the company in its most recent 13F filing with the Securities and Exchange…

Read source
defenseworld.net

Allworth Financial LP Takes $2.10 Million Position in Booking Holdings Inc. $BKNG

Allworth Financial LP acquired a new stake in Booking Holdings Inc. (NASDAQ: BKNG) during the undefined quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired…

Read source
defenseworld.net

B. Metzler seel. Sohn & Co. AG Takes $11.69 Million Position in Booking Holdings Inc. $BKNG

B. Metzler seel. Sohn and Co. AG purchased a new position in shares of Booking Holdings Inc. (NASDAQ: BKNG) in the second quarter, according to the company in its most recent Form 13F filing with the Securities and…

Read source
defenseworld.net

Bank of New York Mellon Corp Purchases New Holdings in Booking Holdings Inc. $BKNG

Bank of New York Mellon Corp acquired a new position in Booking Holdings Inc. (NASDAQ: BKNG) in the second quarter, according to the company in its most recent disclosure with the SEC. The firm acquired 7,688,816 shares…

Read source
defenseworld.net

Bowie Capital Management LLC Acquires New Shares in Booking Holdings Inc. $BKNG

Bowie Capital Management LLC purchased a new position in shares of Booking Holdings Inc. (NASDAQ: BKNG) in the undefined quarter, according to the company in its most recent 13F filing with the Securities and Exchange…

Read source

Corporate actions

Annual dividends per share

Cash distributions grouped by calendar year; partial years are marked.

$1.536

2025 complete year+9.7% since 2024

2026 partial: $0.84

* Partial calendar year in the available dividend history.

Corporate action history

DividendUpcoming

Ex-dividend Sep 11, 2026

$0.42

Quarterly

Record Sep 11, 2026 · Payment Sep 30, 2026

Dividend

Ex-dividend Jun 5, 2026

$0.42

Quarterly

Record Jun 5, 2026 · Payment Jun 30, 2026

Dividend

Ex-dividend Mar 6, 2026

$10.50

Quarterly

Record Mar 6, 2026 · Payment Mar 31, 2026

Dividend

Ex-dividend Dec 5, 2025

$9.60

Quarterly

Record Dec 5, 2025 · Payment Dec 31, 2025

Dividend

Ex-dividend Sep 5, 2025

$9.60

Quarterly

Record Sep 5, 2025 · Payment Sep 30, 2025

Dividend

Ex-dividend Jun 6, 2025

$9.60

Quarterly

Record Jun 6, 2025 · Payment Jun 30, 2025

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ETFs holding BKNG

Funds reporting this stock among their holdings, ordered by reported position size.

Vanguard Morningstar Total Stock Market ETF logoVanguard Morningstar Total Stock Market ETFVTI
Market value
4.76B
Weight
0.21%
AUM
2.3T USD
Expense ratio
0.03%
Price / 1D
$378.24+0.44%
Vanguard S&P 500 ETF logoVanguard S&P 500 ETFVOO
Market value
3.92B
Weight
0.23%
AUM
1.7T USD
Expense ratio
0.03%
Price / 1D
$703.71+0.39%
Invesco QQQ Trust, Series 1 logoInvesco QQQ Trust, Series 1QQQ
Market value
3.5B
Weight
0.72%
AUM
485.41B USD
Expense ratio
0.18%
Price / 1D
$713.44+0.35%
iShares Core S&P 500 ETF logoiShares Core S&P 500 ETFIVV
Market value
2.19B
Weight
0.25%
AUM
891.84B USD
Expense ratio
0.03%
Price / 1D
$769.31+0.39%
State Street SPDR S&P 500 ETF logoState Street SPDR S&P 500 ETFSPY
Market value
2.02B
Weight
0.25%
AUM
817.87B USD
Expense ratio
0.09%
Price / 1D
$765.72+0.41%
Vanguard Morningstar Growth ETF logoVanguard Morningstar Growth ETFVUG
Market value
1.62B
Weight
0.43%
AUM
372B USD
Expense ratio
0.03%
Price / 1D
$87.50+0.38%
State Street Consumer Discretionary Select Sector SPDR ETF logoState Street Consumer Discretionary Select Sector SPDR ETFXLY
Market value
935.75M
Weight
4.07%
AUM
22.98B USD
Expense ratio
0.08%
Price / 1D
$118.02+1.15%
Invesco NASDAQ 100 ETF logoInvesco NASDAQ 100 ETFQQQM
Market value
747.39M
Weight
0.72%
AUM
104.09B USD
Expense ratio
0.15%
Price / 1D
$293.76+0.33%

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