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Betterware de Mexico, S.A.P.I. de C.V. logo

Betterware de Mexico, S.A.P.I. de C.V.

BWMX

NYSEConsumer CyclicalSpecialty Retail

Open in GoAI

Previous close

$16.05

+$0.13 · +0.82%

Aug 21, 4:00 PM ET

Pre-market

$15.95

−$0.10 · -0.62%

Aug 24, 5:50 AM ET

BWMX company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Buy

Favorable setup — positive multi-factor alignment

Valuation

96

Deep Value

Momentum

48

Neutral

Sentiment

52

Mixed

Risk resilience

67

Moderate Risk

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Thesis, catalysts, evidence, and risk analysis.

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AI-generated, informational only, and not investment advice.

Company profile

Company website

Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.

Industry
Specialty Retail
Sector
Consumer Cyclical
Headquarters
MX
CEO
Andres Campos Chevallier
Listed since
Jan 3, 2019
Employees
4,823

Market position

Day range

Current $16.05

52-week range

Current $16.05

Open
$15.99
Previous close
$15.92
Volume
26.24K
0.32× average
Average volume
81.28K
Average daily volume
Market cap
597.76M USD
Beta
1.05
Market reference 1
50-day average
$17.3924
-7.72% below average
200-day average
$16.8004
-4.47% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
13.67B MXN
P/E (TTM)
8.18×
P/B (TTM)
4.71×
P/S (TTM)
0.68×
EV / EBITDA
5.15×
Earnings yield
11.13%
Free cash flow yield
17.19%
Dividend yield
7.91%

Profitability & efficiency

Gross margin
66.15%
Operating margin
16.44%
Net margin
8.47%
Return on equity
78.75%
Return on assets
11.03%
Return on invested capital
21.42%

Financial health

Debt / equity
3.41×
Current ratio
0.92×
Altman Z-score
2.2
Piotroski F-score
5 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends78%52%25%-2%Gross margin, FY2021: 55.32%Gross margin, FY2022: 65.38%Gross margin, FY2023: 71.55%Gross margin, FY2024: 67.94%Gross margin, FY2025: 66.56%Operating margin, FY2021: 25.84%Operating margin, FY2022: 17.63%Operating margin, FY2023: 18.03%Operating margin, FY2024: 11.96%Operating margin, FY2025: 15.85%Net margin, FY2021: 17.40%Net margin, FY2022: 7.58%Net margin, FY2023: 8.07%Net margin, FY2024: 5.05%Net margin, FY2025: 7.45%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 55.32%. Gross margin FY2022 65.38%. Gross margin FY2023 71.55%. Gross margin FY2024 67.94%. Gross margin FY2025 66.56%. Operating margin FY2021 25.84%. Operating margin FY2022 17.63%. Operating margin FY2023 18.03%. Operating margin FY2024 11.96%. Operating margin FY2025 15.85%. Net margin FY2021 17.40%. Net margin FY2022 7.58%. Net margin FY2023 8.07%. Net margin FY2024 5.05%. Net margin FY2025 7.45%.

Income trends

Revenue

14.24B MXN+1.01%

Operating income

2.26B MXN+33.88%

Net income

1.06B MXN+49.04%
Income trends across reported periods15.6B MXN10.18B MXN4.77B MXN−641.4M MXNRevenue, FY2021: 10.07B MXNRevenue, FY2022: 11.51B MXNRevenue, FY2023: 13.01B MXNRevenue, FY2024: 14.1B MXNRevenue, FY2025: 14.24B MXNOperating income, FY2021: 2.6B MXNOperating income, FY2022: 2.03B MXNOperating income, FY2023: 2.35B MXNOperating income, FY2024: 1.69B MXNOperating income, FY2025: 2.26B MXNNet income, FY2021: 1.75B MXNNet income, FY2022: 872.56M MXNNet income, FY2023: 1.05B MXNNet income, FY2024: 711.73M MXNNet income, FY2025: 1.06B MXNFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 10.07B MXN. Revenue FY2022 11.51B MXN. Revenue FY2023 13.01B MXN. Revenue FY2024 14.1B MXN. Revenue FY2025 14.24B MXN. Operating income FY2021 2.6B MXN. Operating income FY2022 2.03B MXN. Operating income FY2023 2.35B MXN. Operating income FY2024 1.69B MXN. Operating income FY2025 2.26B MXN. Net income FY2021 1.75B MXN. Net income FY2022 872.56M MXN. Net income FY2023 1.05B MXN. Net income FY2024 711.73M MXN. Net income FY2025 1.06B MXN.
Metric (MXN)FY2025FY2024FY2023FY2022FY2021
Revenue14.24B MXN14.1B MXN13.01B MXN11.51B MXN10.07B MXN
Cost of goods sold4.76B MXN4.52B MXN3.7B MXN3.98B MXN4.5B MXN
Gross profit9.48B MXN9.58B MXN9.31B MXN7.52B MXN5.57B MXN
Selling, general, and administrative6.89B MXN6.85B MXN6.96B MXN5.47B MXN2.97B MXN
Operating expenses7.22B MXN7.89B MXN6.96B MXN5.5B MXN2.97B MXN
Interest income34.09M MXN22.82M MXN45.06M MXN28.69M MXN25.87M MXN
Interest expense540.98M MXN639.71M MXN820.26M MXN543.32M MXN75.82M MXN
Depreciation and amortization389.54M MXN392.19M MXN375.13M MXN287.7M MXN82.12M MXN
Operating income2.26B MXN1.69B MXN2.35B MXN2.03B MXN2.6B MXN
Net income1.06B MXN711.73M MXN1.05B MXN872.56M MXN1.75B MXN

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
64%
7 beats, 4 misses, 0 met estimates
Average EPS surprise
+8.06%
11 comparable reports
Latest EPS result
0.58
Estimate 0.54 · Beat by 6.62%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates0.760.560.370.17Q1 '25BeatQ2 '25MissQ3 '25BeatQ4 '25BeatQ1 '26MissQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 27, 2025: actual 0.58, estimate 0.542, surprise +7.01%, Beat. Q2 2025, reported Apr 24, 2025: actual 0.2, estimate 0.41, surprise -51.22%, Miss. Q3 2025, reported Jul 24, 2025: actual 0.45, estimate 0.3, surprise +50.00%, Beat. Q4 2025, reported Oct 23, 2025: actual 0.45, estimate 0.44, surprise +2.27%, Beat. Q1 2026, reported Feb 26, 2026: actual 0.37, estimate 0.55, surprise -32.73%, Miss. Q2 2026, reported Apr 23, 2026: actual 0.43, estimate 0.42, surprise +2.38%, Beat. Q3 2026, reported Jul 23, 2026: actual 0.58, estimate 0.544, surprise +6.62%, Beat. Q4 2026, reported Oct 22, 2026: actual —, estimate 0.72, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates4.16B2.82B1.48B144.23MQ1 '25MissQ2 '25MissQ3 '25MissQ4 '25MissQ1 '26MissQ2 '26MissQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 27, 2025: actual 181.23M USD, estimate 3.78B USD, surprise -95.21%, Miss. Q2 2025, reported Apr 24, 2025: actual 169.68M USD, estimate 3.42B USD, surprise -95.04%, Miss. Q3 2025, reported Jul 24, 2025: actual 191.15M USD, estimate 3.59B USD, surprise -94.67%, Miss. Q4 2025, reported Oct 23, 2025: actual 3.38B USD, estimate 3.87B USD, surprise -12.70%, Miss. Q1 2026, reported Feb 26, 2026: actual 212.2M USD, estimate 213.49M USD, surprise -0.60%, Miss. Q2 2026, reported Apr 23, 2026: actual 195.7M USD, estimate 198.13M USD, surprise -1.22%, Miss. Q3 2026, reported Jul 23, 2026: actual 237.74M USD, estimate 220.26M USD, surprise +7.94%, Beat. Q4 2026, reported Oct 22, 2026: actual —, estimate 267.54M USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$19.00

18.38% upside
Past 12 months12-month forecastHigh $20.00Average $19.00Low $18.00

Rating distribution

3 ratings

Limited analyst sample: 3 ratings. Interpret the distribution with caution.

Strong buy00%
Buy3100%
Hold00%
Sell00%
Strong sell00%

Recent analyst actions

2 institutions
Freedom BrokermaintainBuy

BWMX news

zacks.com

Is the Options Market Predicting a Spike in Betterware de Mexico Stock?

Investors need to pay close attention to BWMX stock based on the movements in the options market lately.

Read source
seekingalpha.com

Betterware de México, S.A.P.I. de C.V. (BWMX) Q2 2026 Earnings Call Transcript

Betterware de México, S.A.P.I. de C.V. (BWMX) Q2 2026 Earnings Call Transcript

Read source
zacks.com

Betterware de Mexico SAPI de C (BWMX) Misses Q2 Earnings Estimates

Betterware de Mexico SAPI de C (BWMX) came out with quarterly earnings of $0.58 per share, missing the Zacks Consensus Estimate of $0.59 per share. This compares to earnings of $0.45 per share a year ago.

Read source
marketbeat.com

Betterware de Mexico SAPI de C Q2 Earnings Call Highlights

Betterware de Mexico SAPI de C NYSE: BWMX reported stronger second-quarter 2026 results as its core brands returned to growth and its newly acquired Tupperware Latin America operations made an immediate contribution…

Read source
businesswire.com

BeFra Announces US$0.36 Per Share Quarterly Dividend Payable on August 20, 2026

GUADALAJARA, JALISCO, Mexico--(BUSINESS WIRE)--Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX) (“BeFra” or the “Company”), announces that the payment of an aggregate dividend of MX $250,000,000 was approved at its…

Read source
businesswire.com

BeFra Reports Second Quarter 2026 Results

GUADALAJARA, Mexico--(BUSINESS WIRE)--Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) ("BeFra" or the "Company"), announced today its consolidated financial results for the second quarter 2026. The figures presented…

Read source

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ETFs holding BWMX

Funds reporting this stock among their holdings, ordered by reported position size.

State Street SPDR Portfolio Emerging Markets ETF logoState Street SPDR Portfolio Emerging Markets ETFSPEM
Market value
1.39M
Weight
0.01%
AUM
17.57B USD
Expense ratio
0.07%
Price / 1D
$52.38+0.61%
First Trust Emerging Markets Small Cap AlphaDEX Fund logoFirst Trust Emerging Markets Small Cap AlphaDEX FundFEMS
Market value
1.08M
Weight
0.45%
AUM
242.73M USD
Expense ratio
0.80%
Price / 1D
$46.5553+1.45%
Acquirers Small and Micro Deep Value ETF logoAcquirers Small and Micro Deep Value ETFDEEP
Market value
227.62K
Weight
—
AUM
27.29M USD
Expense ratio
0.80%
Price / 1D
$44.175+1.47%
Sophus Capital Emerging Market Small Cap ETF logoSophus Capital Emerging Market Small Cap ETFEMSC
Market value
220K
Weight
0.50%
AUM
44.38M USD
Expense ratio
0.85%
Price / 1D
$25.2478-0.01%
State Street SPDR S&P Emerging Markets Small Cap ETF logoState Street SPDR S&P Emerging Markets Small Cap ETFEWX
Market value
64.81K
Weight
0.01%
AUM
685.65M USD
Expense ratio
0.65%
Price / 1D
$72.22+0.25%
State Street SPDR S&P Emerging Markets ex-China ETF logoState Street SPDR S&P Emerging Markets ex-China ETFXCNY
Market value
2.4K
Weight
0.02%
AUM
9.88M USD
Expense ratio
0.19%
Price / 1D
$33.3219+0.99%

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