Creative Realities, Inc. logo

Creative Realities, Inc.

CREX

NASDAQTechnologySoftware - Application

Previous close

$2.85

−$0.05 · -1.72%

Aug 21, 4:00 PM ET

CREX company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

47

Fair Value

Momentum

54

Neutral

Sentiment

71

Bullish

Risk resilience

46

Elevated Risk

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Company profile

Company website

Creative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diverse clientele, encompassing various retail businesses, individual brands, large enterprises, and a wide array of organizations. The company's core offerings include advanced digital merchandising systems and integrated omni-channel platforms, all designed to foster seamless customer engagement. CRI also develops interactive digital tools such as virtual shopping assistants, advisory systems, and self-service kiosks. Further interactive marketing innovations span mobile integration, social media applications, point-of-sale (POS) transaction capabilities, proximity-based beacon technology, and web-based media. The overarching goal of these solutions is to empower clients to connect effectively and meaningfully with their consumer base. Beyond direct customer engagement, CRI provides essential system hardware and offers a full spectrum of professional services. These include implementation, software design and development, licensing, deployment, and ongoing maintenance and support. Their portfolio additionally covers media management and distribution software platforms, network solutions, and comprehensive device and product management. They also excel at crafting tailored software service layers, systems, user experiences, workflows, and fully integrated solutions. CRI's extensive client roster spans numerous industries. These include automotive, fashion (apparel and accessories), banking and financial services, consumer packaged goods (CPG), department stores, digital out-of-home (DOOH) advertising, electronics, fitness, foodservice/quick service restaurants (QSR), gaming, luxury retail, mass merchants, mobile operators, and pharmacy retail, among others. The company maintains its corporate headquarters in Louisville, Kentucky.

Industry
Software - Application
Sector
Technology
Headquarters
US
CEO
Richard C. Mills
Listed since
Nov 27, 2006
Employees
238

Market position

Day range

Current $2.85

52-week range

Current $2.85

Open
$2.87
Previous close
$2.90
Volume
8.41K
0.22× average
Average volume
38.15K
Average daily volume
Market cap
37.33M USD
Beta
1.53
Market reference 1
50-day average
$3.4608
-17.65% below average
200-day average
$3.3641
-15.28% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

P/E (TTM)
-1.35×
P/B (TTM)
0.63×
P/S (TTM)
0.52×
Dividend yield
0.00%

Profitability & efficiency

Gross margin
41.67%
Operating margin
-21.80%
Net margin
-29.29%

Financial health

Debt / equity
0.87×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends56%30%4%-22%Gross margin, FY2021: 45.33%Gross margin, FY2022: 40.92%Gross margin, FY2023: 49.11%Gross margin, FY2024: 47.22%Gross margin, FY2025: 44.93%Operating margin, FY2021: -13.83%Operating margin, FY2022: -5.72%Operating margin, FY2023: 2.98%Operating margin, FY2024: 1.84%Operating margin, FY2025: -15.49%Net margin, FY2021: 1.26%Net margin, FY2022: 4.33%Net margin, FY2023: -6.50%Net margin, FY2024: -6.90%Net margin, FY2025: -12.42%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 45.33%. Gross margin FY2022 40.92%. Gross margin FY2023 49.11%. Gross margin FY2024 47.22%. Gross margin FY2025 44.93%. Operating margin FY2021 -13.83%. Operating margin FY2022 -5.72%. Operating margin FY2023 2.98%. Operating margin FY2024 1.84%. Operating margin FY2025 -15.49%. Net margin FY2021 1.26%. Net margin FY2022 4.33%. Net margin FY2023 -6.50%. Net margin FY2024 -6.90%. Net margin FY2025 -12.42%.

Income trends

Revenue

57.23M USD+12.54%

Operating income

−8.87M USD−9.8M USD

Net income

−7.11M USD-102.68%
Income trends across reported periods63.84M USD37.4M USD10.96M USD−15.48M USDRevenue, FY2021: 18.44M USDRevenue, FY2022: 43.35M USDRevenue, FY2023: 45.17M USDRevenue, FY2024: 50.85M USDRevenue, FY2025: 57.23M USDOperating income, FY2021: −2.55M USDOperating income, FY2022: −2.48M USDOperating income, FY2023: 1.35M USDOperating income, FY2024: 938K USDOperating income, FY2025: −8.87M USDNet income, FY2021: 232K USDNet income, FY2022: 1.88M USDNet income, FY2023: −2.94M USDNet income, FY2024: −3.51M USDNet income, FY2025: −7.11M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 18.44M USD. Revenue FY2022 43.35M USD. Revenue FY2023 45.17M USD. Revenue FY2024 50.85M USD. Revenue FY2025 57.23M USD. Operating income FY2021 −2.55M USD. Operating income FY2022 −2.48M USD. Operating income FY2023 1.35M USD. Operating income FY2024 938K USD. Operating income FY2025 −8.87M USD. Net income FY2021 232K USD. Net income FY2022 1.88M USD. Net income FY2023 −2.94M USD. Net income FY2024 −3.51M USD. Net income FY2025 −7.11M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue57.23M USD50.85M USD45.17M USD43.35M USD18.44M USD
Cost of goods sold31.52M USD26.84M USD22.98M USD25.61M USD10.08M USD
Gross profit25.71M USD24.01M USD22.18M USD17.74M USD8.36M USD
Research and development1.57M USD1.25M USD550K USD
Selling, general, and administrative28.87M USD23.07M USD16.04M USD15.54M USD8.47M USD
Operating expenses34.58M USD23.07M USD20.84M USD20.22M USD10.91M USD
Interest expense2.48M USD1.78M USD2.99M USD2.74M USD805K USD
Depreciation and amortization6.49M USD4.08M USD3.22M USD2.83M USD1.36M USD
Operating income−8.87M USD938K USD1.35M USD−2.48M USD−2.55M USD
Net income−7.11M USD−3.51M USD−2.94M USD1.88M USD232K USD

Company facts updated Aug 24, 2026.

Earnings

Latest fiscal-year EPS
-0.81
FY2025
Latest fiscal-year revenue
57.23M USD
FY2025 · +12.54% year over year

Annual EPS trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual EPS trend0.39-0.05-0.48-0.92FY21FY22FY23FY24FY25

Annual revenue trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual revenue trend61.11M45.59M30.08M14.56MFY21FY22FY23FY24FY25

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Rating distribution

3 ratings

Limited analyst sample: 3 ratings. Interpret the distribution with caution.

Strong buy00%
Buy3100%
Hold00%
Sell00%
Strong sell00%

Corporate actions

Corporate action history

Stock split

Effective Mar 27, 2023

1:3

Stock split

Effective Oct 31, 2018

1:30

Stock split

Effective Dec 17, 2012

1:5

CREX peers

ETFs holding CREX

Funds reporting this stock among their holdings, ordered by reported position size.

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