
Creative Realities, Inc.
CREXNASDAQTechnologySoftware - Application
Previous close
$2.85
−$0.05 · -1.72%
CREX company overview
Regular session · ET · Market data may be delayed.
GoAI snapshot
AI-powered factor overview
GoAI score
Hold
Wait — insufficient conviction to act
Valuation
47
Fair Value
Momentum
54
Neutral
Sentiment
71
Bullish
Risk resilience
46
Elevated Risk
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Company profile
Company websiteCreative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diverse clientele, encompassing various retail businesses, individual brands, large enterprises, and a wide array of organizations. The company's core offerings include advanced digital merchandising systems and integrated omni-channel platforms, all designed to foster seamless customer engagement. CRI also develops interactive digital tools such as virtual shopping assistants, advisory systems, and self-service kiosks. Further interactive marketing innovations span mobile integration, social media applications, point-of-sale (POS) transaction capabilities, proximity-based beacon technology, and web-based media. The overarching goal of these solutions is to empower clients to connect effectively and meaningfully with their consumer base. Beyond direct customer engagement, CRI provides essential system hardware and offers a full spectrum of professional services. These include implementation, software design and development, licensing, deployment, and ongoing maintenance and support. Their portfolio additionally covers media management and distribution software platforms, network solutions, and comprehensive device and product management. They also excel at crafting tailored software service layers, systems, user experiences, workflows, and fully integrated solutions. CRI's extensive client roster spans numerous industries. These include automotive, fashion (apparel and accessories), banking and financial services, consumer packaged goods (CPG), department stores, digital out-of-home (DOOH) advertising, electronics, fitness, foodservice/quick service restaurants (QSR), gaming, luxury retail, mass merchants, mobile operators, and pharmacy retail, among others. The company maintains its corporate headquarters in Louisville, Kentucky.
- Industry
- Software - Application
- Sector
- Technology
- Headquarters
- US
- CEO
- Richard C. Mills
- Listed since
- Nov 27, 2006
- Employees
- 238
Market position
Day range
Current $2.85
52-week range
Current $2.85
- Open
- $2.87
- Previous close
- $2.90
- Volume
- 8.41K
- 0.22× average
- Average volume
- 38.15K
- Average daily volume
- Market cap
- 37.33M USD
- Beta
- 1.53
- Market reference 1
- 50-day average
- $3.4608
- -17.65% below average
- 200-day average
- $3.3641
- -15.28% below average
Financials
Financial snapshot
Latest / TTMValuation & yield
- P/E (TTM)
- -1.35×
- P/B (TTM)
- 0.63×
- P/S (TTM)
- 0.52×
- Dividend yield
- 0.00%
Profitability & efficiency
- Gross margin
- 41.67%
- Operating margin
- -21.80%
- Net margin
- -29.29%
Financial health
- Debt / equity
- 0.87×
Financial statements
Margin trends
Profitability as a percentage of reported revenue.
Income trends
Revenue
Operating income
Net income
| Metric (USD) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 57.23M USD | 50.85M USD | 45.17M USD | 43.35M USD | 18.44M USD |
| Cost of goods sold | 31.52M USD | 26.84M USD | 22.98M USD | 25.61M USD | 10.08M USD |
| Gross profit | 25.71M USD | 24.01M USD | 22.18M USD | 17.74M USD | 8.36M USD |
| Research and development | — | — | 1.57M USD | 1.25M USD | 550K USD |
| Selling, general, and administrative | 28.87M USD | 23.07M USD | 16.04M USD | 15.54M USD | 8.47M USD |
| Operating expenses | 34.58M USD | 23.07M USD | 20.84M USD | 20.22M USD | 10.91M USD |
| Interest expense | 2.48M USD | 1.78M USD | 2.99M USD | 2.74M USD | 805K USD |
| Depreciation and amortization | 6.49M USD | 4.08M USD | 3.22M USD | 2.83M USD | 1.36M USD |
| Operating income | −8.87M USD | 938K USD | 1.35M USD | −2.48M USD | −2.55M USD |
| Net income | −7.11M USD | −3.51M USD | −2.94M USD | 1.88M USD | 232K USD |
Company facts updated Aug 24, 2026.
Earnings
- Latest fiscal-year EPS
- -0.81
- FY2025
- Latest fiscal-year revenue
- 57.23M USD
- FY2025 · +12.54% year over year
Annual EPS trend
Reported history and fiscal-year consensus
Annual revenue trend
Reported history and fiscal-year consensus
Analyst ratings
Third-party consensus; not a GoAI recommendation.
Rating distribution
3 ratingsLimited analyst sample: 3 ratings. Interpret the distribution with caution.
Corporate actions
Corporate action history
| Action | Effective date | Details | Record date | Payment date |
|---|---|---|---|---|
Stock split | Mar 27, 2023 | 1:3 | — | — |
Stock split | Oct 31, 2018 | 1:30 | — | — |
Stock split | Dec 17, 2012 | 1:5 | — | — |
Effective Mar 27, 2023
1:3
Effective Oct 31, 2018
1:30
Effective Dec 17, 2012
1:5
CREX peers
ETFs holding CREX
Funds reporting this stock among their holdings, ordered by reported position size.
Vanguard Morningstar Total Stock Market ETFVTI768.52K0.00%2.3T USD0.03%$378.24+0.44%
Vanguard Extended Market ETFVXF277.59K0.00%93.7B USD0.05%$245.53+0.82%
iShares Micro-Cap ETFIWC101.27K0.01%1.53B USD0.60%$198.39+1.10%
Dimensional - US Core Equity 1 ETFDCOR10.8K0.00%3.51B USD0.14%$84.54+0.42%
Dimensional - US Small Cap ETFDFAS4.84K0.00%15.92B USD0.26%$83.02+0.73%
Dimensional - US Core Equity 2 ETFDFAC701.10.00%49.31B USD0.17%$45.61+0.46%
Vanguard Morningstar Total Stock Market ETFVTI- Market value
- 768.52K
- Weight
- 0.00%
- AUM
- 2.3T USD
- Expense ratio
- 0.03%
- Price / 1D
- $378.24+0.44%
Vanguard Extended Market ETFVXF- Market value
- 277.59K
- Weight
- 0.00%
- AUM
- 93.7B USD
- Expense ratio
- 0.05%
- Price / 1D
- $245.53+0.82%
iShares Micro-Cap ETFIWC- Market value
- 101.27K
- Weight
- 0.01%
- AUM
- 1.53B USD
- Expense ratio
- 0.60%
- Price / 1D
- $198.39+1.10%
Dimensional - US Core Equity 1 ETFDCOR- Market value
- 10.8K
- Weight
- 0.00%
- AUM
- 3.51B USD
- Expense ratio
- 0.14%
- Price / 1D
- $84.54+0.42%
Dimensional - US Small Cap ETFDFAS- Market value
- 4.84K
- Weight
- 0.00%
- AUM
- 15.92B USD
- Expense ratio
- 0.26%
- Price / 1D
- $83.02+0.73%
Dimensional - US Core Equity 2 ETFDFAC- Market value
- 701.1
- Weight
- 0.00%
- AUM
- 49.31B USD
- Expense ratio
- 0.17%
- Price / 1D
- $45.61+0.46%
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