Diageo plc logo

Diageo plc

DEO

NYSEConsumer DefensiveBeverages - Alcoholic

Latest quote

$94.62

+$0.77 · +0.82%

Aug 21, 3:55 PM ET

DEO company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

59

Fair Value

Momentum

37

Weakening

Sentiment

60

Mixed

Risk resilience

68

Moderate Risk

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Company profile

Company website

Diageo plc, operating through its various subsidiaries, stands as a major global player in the production, marketing, and distribution of alcoholic beverages. The company boasts an extensive product range, featuring a wide selection of spirits such as Scotch, diverse whiskies (including Canadian and American varieties), gin, vodka, rum, tequila, cachaça, brandy, raki, and liqueurs. Beyond spirits, their offerings extend to wines, convenient ready-to-drink mixtures, and a variety of beers, notably encompassing ciders and even non-alcoholic options. These products are sold under a multitude of globally recognized brands. Key labels include Johnnie Walker, Crown Royal, Bulleit, and Buchanan's for whiskies; Smirnoff, Cîroc, and Ketel One among their vodka portfolio; Casamigos, DeLeon, and Don Julio for tequila; alongside popular names like Captain Morgan, Baileys, Tanqueray, and Guinness. With a substantial international presence, the firm conducts its business activities across numerous territories, specifically North America, Europe, Turkey, Africa, Latin America, the Caribbean, and the Asia Pacific region. Diageo was founded in 1886 and maintains its principal corporate office in London, United Kingdom.

Industry
Beverages - Alcoholic
Sector
Consumer Defensive
Headquarters
GB
CEO
Sir David John Lewis
Listed since
Mar 14, 1991
Employees
27,972

Market position

Volume
968.25K
0.77× average
Average volume
1.26M
Average daily volume
Market cap
52.6B USD
Beta
0.31
Market reference 1

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