
NYSEConsumer CyclicalAuto - Manufacturers
Latest quote
$26.90
+$0.15 · +0.56%
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Latest quote
$26.90
+$0.15 · +0.56%
After-hours
$26.90
$0.00 · 0.00%
Oct 9, 4:00 PM ET
Regular session · ET · Market data may be delayed.
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Day range
Current $26.90
52-week range
Current $26.90
Regular session · ET · Market data may be delayed.
GoAI Score
Buy
Valuation
82
Deep Value
Sentiment
66
Bullish
Risk
39
Moderate Risk
Momentum
51
Neutral
Full GoAI research
Thesis, catalysts, evidence, and risk analysis.
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Day range
Current $26.90
52-week range
Current $26.90
Profitability as a percentage of reported revenue.
Revenue
Operating income
Net income
| Metric (USD) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 4.47B USD | 5.19B USD | 5.84B USD | 5.76B USD | 5.34B USD |
| Cost of goods sold | 3.12B USD | 3.38B USD | 3.65B USD | 3.62B USD | 3.44B USD |
| Gross profit | 1.35B USD | 1.81B USD | 2.18B USD | 2.13B USD | 1.9B USD |
| Selling, general, and administrative | 895.32M USD | 1.15B USD | 1.18B USD | 1.08B USD | 1.05B USD |
| Operating expenses | 965.91M USD | 1.39B USD | 1.4B USD | 1.22B USD | 1.08B USD |
| Interest income | 44.27M USD | — | — | — | — |
| Interest expense | 33.44M USD | 30.75M USD | 30.79M USD | 31.24M USD | 30.97M USD |
| Depreciation and amortization | 172.37M USD | 160.67M USD | 158.11M USD | 151.94M USD | 165.19M USD |
| Operating income | 386.64M USD | 416.63M USD | 779.08M USD | 909.28M USD | 823.44M USD |
| Net income | 338.74M USD | 455.36M USD | 706.59M USD | 741.41M USD | 650.02M USD |
Company facts updated Oct 9, 2026.
Recent quarterly results
Recent quarterly results
Third-party consensus; not a GoAI recommendation.
Average target
$28.50
5.95% upsideCash distributions grouped by calendar year; partial years are marked.
$0.72
2025 complete year+20.0% since 2021
2026 partial: $0.5625
$0.60
2,021
$0.63
2,022
$0.66
2,023
$0.69
2,024
$0.72
2,025
$0.5625
2,026*
* Partial calendar year in the available dividend history.
| Action | Ex-dividend date | Details | Record date | Payment date |
|---|---|---|---|---|
Dividend | Sep 15, 2026 | $0.1875Quarterly | Sep 15, 2026 | Sep 29, 2026 |
Dividend | Jun 8, 2026 | $0.1875Quarterly | Jun 8, 2026 | Jun 25, 2026 |
Dividend | Mar 2, 2026 | $0.1875Quarterly | Mar 2, 2026 | Mar 17, 2026 |
Dividend | Dec 9, 2025 | $0.18Quarterly | Dec 9, 2025 | Dec 22, 2025 |
Dividend | Sep 10, 2025 | $0.18Quarterly | Sep 10, 2025 | Sep 24, 2025 |
Dividend | Jun 2, 2025 | $0.18Quarterly | Jun 2, 2025 | Jun 18, 2025 |
Ex-dividend Sep 15, 2026
$0.1875
Quarterly
Record Sep 15, 2026 · Payment Sep 29, 2026
Ex-dividend Jun 8, 2026
$0.1875
Quarterly
Record Jun 8, 2026 · Payment Jun 25, 2026
Ex-dividend Mar 2, 2026
$0.1875
Quarterly
Record Mar 2, 2026 · Payment Mar 17, 2026
Ex-dividend Dec 9, 2025
$0.18
Quarterly
Record Dec 9, 2025 · Payment Dec 22, 2025
Ex-dividend Sep 10, 2025
$0.18
Quarterly
Record Sep 10, 2025 · Payment Sep 24, 2025
Ex-dividend Jun 2, 2025
$0.18
Quarterly
Record Jun 2, 2025 · Payment Jun 18, 2025
Funds reporting this stock among their holdings, ordered by reported position size.
Avantis U.S. Small Cap Value ETFAVUV139.9M0.46%30.82B USD0.25%$119.64-0.41%
Vanguard Morningstar Total Stock Market ETFVTI92.54M0.00%2.3T USD0.03%$381.94+0.63%
Vanguard Morningstar Small-Cap ETFVB66.82M0.04%185.3B USD0.03%$289.48+0.64%
U.S. Small Cap Value Portfolio ETF Class SharesDFSV54.82M0.21%26.91B USD0.33%$37.95-0.39%
Vanguard Morningstar Small-Cap Value ETFVBR42.45M0.06%68.2B USD0.05%$234.43+0.22%
Dimensional - US Targeted Value ETFDFAT36.25M0.12%30.26B USD0.33%$67.27-0.43%
Vanguard Extended Market ETFVXF33.78M0.03%95.4B USD0.05%$235+0.80%
iShares Russell 2000 ETFIWM30.69M0.04%77.7B USD0.19%$278.94+0.49%
Avantis U.S. Small Cap Value ETFAVUV
Vanguard Morningstar Total Stock Market ETFVTI
Vanguard Morningstar Small-Cap ETFVB
U.S. Small Cap Value Portfolio ETF Class SharesDFSV
Vanguard Morningstar Small-Cap Value ETFVBR
Dimensional - US Targeted Value ETFDFAT
Vanguard Extended Market ETFVXF
iShares Russell 2000 ETFIWMAI-generated and delayed market data for informational and educational purposes only. Not investment advice.