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MOGU Inc., through its various subsidiaries, manages a significant online fashion and lifestyle e-commerce platform catering to consumers across the People's Republic of China. This digital marketplace features an extensive array of products, encompassing fashion apparel, beauty items, and accessories, primarily sourced from a wide network of third-party merchants. Furthermore, the company facilitates the sale of personal care products, makeup, food, medical beauty services, healthcare supplies, groceries, and household essentials. Beyond its retail operations, MOGU Inc. provides a range of services to both its merchants and end-users, including online marketing, commission-based transaction processing, financial solutions, and technological support. It also offers specialized technology services directly to brand owners. Customers can access MOGU's diverse offerings via its mobile applications, most notably the flagship Mogujie app and various mini-programs hosted on Weixin (WeChat). The company also maintains a strong online presence through its dedicated websites, which include Mogu.com, Mogujie.com, and Meilishuo.com. Established in 2011 and headquartered in Hangzhou, China, the company was initially known as Meili Inc. before officially rebranding as MOGU Inc. in November 2018.
Previous close
$2.24
+$0.375 · +20.11%
Regular session · ET · Market data may be delayed.
MOGU Inc., through its various subsidiaries, manages a significant online fashion and lifestyle e-commerce platform catering to consumers across the People's Republic of China. This digital marketplace features an extensive array of products, encompassing fashion apparel, beauty items, and accessories, primarily sourced from a wide network of third-party merchants. Furthermore, the company facilitates the sale of personal care products, makeup, food, medical beauty services, healthcare supplies, groceries, and household essentials. Beyond its retail operations, MOGU Inc. provides a range of services to both its merchants and end-users, including online marketing, commission-based transaction processing, financial solutions, and technological support. It also offers specialized technology services directly to brand owners. Customers can access MOGU's diverse offerings via its mobile applications, most notably the flagship Mogujie app and various mini-programs hosted on Weixin (WeChat). The company also maintains a strong online presence through its dedicated websites, which include Mogu.com, Mogujie.com, and Meilishuo.com. Established in 2011 and headquartered in Hangzhou, China, the company was initially known as Meili Inc. before officially rebranding as MOGU Inc. in November 2018.
Day range
Current $2.24
52-week range
Current $2.24
Regular session · ET · Market data may be delayed.
GoAI Score
Sell
Valuation
47
Fair Value
Sentiment
55
Mixed
Risk
70
High Risk
Momentum
30
Weakening
Full GoAI research
Thesis, catalysts, evidence, and risk analysis.
MOGU Inc., through its various subsidiaries, manages a significant online fashion and lifestyle e-commerce platform catering to consumers across the People's Republic of China. This digital marketplace features an extensive array of products, encompassing fashion apparel, beauty items, and accessories, primarily sourced from a wide network of third-party merchants. Furthermore, the company facilitates the sale of personal care products, makeup, food, medical beauty services, healthcare supplies, groceries, and household essentials. Beyond its retail operations, MOGU Inc. provides a range of services to both its merchants and end-users, including online marketing, commission-based transaction processing, financial solutions, and technological support. It also offers specialized technology services directly to brand owners. Customers can access MOGU's diverse offerings via its mobile applications, most notably the flagship Mogujie app and various mini-programs hosted on Weixin (WeChat). The company also maintains a strong online presence through its dedicated websites, which include Mogu.com, Mogujie.com, and Meilishuo.com. Established in 2011 and headquartered in Hangzhou, China, the company was initially known as Meili Inc. before officially rebranding as MOGU Inc. in November 2018.
Day range
Current $2.24
52-week range
Current $2.24
Profitability as a percentage of reported revenue.
Revenue
Operating income
Net income
| Metric (CNY) | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|---|
| Revenue | 121.54M CNY | 141.23M CNY | 160.34M CNY | 232.08M CNY | 338.01M CNY |
| Cost of goods sold | 86.97M CNY | 84.76M CNY | 91.19M CNY | 113.88M CNY | 159.6M CNY |
| Gross profit | 34.57M CNY | 56.47M CNY | 69.15M CNY | 118.19M CNY | 177.87M CNY |
| Research and development | 27.88M CNY | 29.97M CNY | 26.72M CNY | 37.07M CNY | 82.64M CNY |
| Selling, general, and administrative | 84.25M CNY | 114.63M CNY | 122.54M CNY | 131.15M CNY | 227.59M CNY |
| Operating expenses | 112.13M CNY | 157.61M CNY | 148.33M CNY | 305.64M CNY | 848.89M CNY |
| Interest income | 2.21M CNY | 5.91M CNY | 12.72M CNY | 16.79M CNY | 13.9M CNY |
| Interest expense | 10.66K CNY | 1K CNY | 191K CNY | — | — |
| Depreciation and amortization | 11.47M CNY | 13.5M CNY | 14.08M CNY | 73.91M CNY | 333.55M CNY |
| Operating income | −77.56M CNY | −101.14M CNY | −79.17M CNY | −187.45M CNY | −670.48M CNY |
| Net income | 1.78M CNY | −62.56M CNY | −59.29M CNY | −177.98M CNY | −639.8M CNY |
Company facts updated Oct 11, 2026.
Reported history and fiscal-year consensus
Reported history and fiscal-year consensus
AI-generated and delayed market data for informational and educational purposes only. Not investment advice.
