MOGU Inc. logo

MOGU Inc.

MOGU

NYSEConsumer CyclicalSpecialty Retail

Latest quote

$1.935

+$0.0465 · +2.46%

Aug 24, 3:57 PM ET

After-hours

$1.935

$0.00 · 0.00%

Aug 24, 4:04 PM ET

MOGU company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Sell

Trim exposure — unfavorable risk-reward

Valuation

47

Fair Value

Momentum

30

Weakening

Sentiment

55

Mixed

Risk resilience

30

High Risk

Full GoAI research

Thesis, catalysts, evidence, and risk analysis.

View full GoAI research

AI-generated, informational only, and not investment advice.

Company profile

Company website

MOGU Inc., through its various subsidiaries, manages a significant online fashion and lifestyle e-commerce platform catering to consumers across the People's Republic of China. This digital marketplace features an extensive array of products, encompassing fashion apparel, beauty items, and accessories, primarily sourced from a wide network of third-party merchants. Furthermore, the company facilitates the sale of personal care products, makeup, food, medical beauty services, healthcare supplies, groceries, and household essentials. Beyond its retail operations, MOGU Inc. provides a range of services to both its merchants and end-users, including online marketing, commission-based transaction processing, financial solutions, and technological support. It also offers specialized technology services directly to brand owners. Customers can access MOGU's diverse offerings via its mobile applications, most notably the flagship Mogujie app and various mini-programs hosted on Weixin (WeChat). The company also maintains a strong online presence through its dedicated websites, which include Mogu.com, Mogujie.com, and Meilishuo.com. Established in 2011 and headquartered in Hangzhou, China, the company was initially known as Meili Inc. before officially rebranding as MOGU Inc. in November 2018.

Industry
Specialty Retail
Sector
Consumer Cyclical
Headquarters
CN
CEO
Yiming Fan
Listed since
Dec 6, 2018
Employees
274

Market position

Day range

Current $1.935

52-week range

Current $1.935

Open
$1.88
Previous close
$1.8885
Volume
819
0.07× average
Average volume
11.62K
Average daily volume
Market cap
15.82M USD
Beta
0.54
Market reference 1
50-day average
$1.9488
-0.71% below average
200-day average
$2.2502
-14.01% below average

Financials

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends78%-23%-123%-223%Gross margin, FY2022: 52.62%Gross margin, FY2023: 50.93%Gross margin, FY2024: 43.13%Gross margin, FY2025: 39.98%Gross margin, FY2026: 28.44%Operating margin, FY2022: -198.36%Operating margin, FY2023: -80.77%Operating margin, FY2024: -49.38%Operating margin, FY2025: -71.61%Operating margin, FY2026: -63.81%Net margin, FY2022: -189.29%Net margin, FY2023: -76.69%Net margin, FY2024: -36.97%Net margin, FY2025: -44.29%Net margin, FY2026: 1.47%FY2022FY2023FY2024FY2025FY2026
Gross margin FY2022 52.62%. Gross margin FY2023 50.93%. Gross margin FY2024 43.13%. Gross margin FY2025 39.98%. Gross margin FY2026 28.44%. Operating margin FY2022 -198.36%. Operating margin FY2023 -80.77%. Operating margin FY2024 -49.38%. Operating margin FY2025 -71.61%. Operating margin FY2026 -63.81%. Net margin FY2022 -189.29%. Net margin FY2023 -76.69%. Net margin FY2024 -36.97%. Net margin FY2025 -44.29%. Net margin FY2026 1.47%.

Income trends

Revenue

121.54M USD-13.95%

Operating income

−77.56M USD+23.32%

Net income

1.78M USD+64.34M USD
Income trends across reported periods438.86M USD35.46M USD−367.94M USD−771.33M USDRevenue, FY2022: 338.01M USDRevenue, FY2023: 232.08M USDRevenue, FY2024: 160.34M USDRevenue, FY2025: 141.23M USDRevenue, FY2026: 121.54M USDOperating income, FY2022: −670.48M USDOperating income, FY2023: −187.45M USDOperating income, FY2024: −79.17M USDOperating income, FY2025: −101.14M USDOperating income, FY2026: −77.56M USDNet income, FY2022: −639.8M USDNet income, FY2023: −177.98M USDNet income, FY2024: −59.29M USDNet income, FY2025: −62.56M USDNet income, FY2026: 1.78M USDFY2022FY2023FY2024FY2025FY2026
Revenue FY2022 338.01M USD. Revenue FY2023 232.08M USD. Revenue FY2024 160.34M USD. Revenue FY2025 141.23M USD. Revenue FY2026 121.54M USD. Operating income FY2022 −670.48M USD. Operating income FY2023 −187.45M USD. Operating income FY2024 −79.17M USD. Operating income FY2025 −101.14M USD. Operating income FY2026 −77.56M USD. Net income FY2022 −639.8M USD. Net income FY2023 −177.98M USD. Net income FY2024 −59.29M USD. Net income FY2025 −62.56M USD. Net income FY2026 1.78M USD.
Metric (USD)FY2026FY2025FY2024FY2023FY2022
Revenue121.54M USD141.23M USD160.34M USD232.08M USD338.01M USD
Cost of goods sold86.97M USD84.76M USD91.19M USD113.88M USD159.6M USD
Gross profit34.57M USD56.47M USD69.15M USD118.19M USD177.87M USD
Research and development27.88M USD29.97M USD26.72M USD37.07M USD82.64M USD
Selling, general, and administrative84.25M USD114.63M USD122.54M USD131.15M USD227.59M USD
Operating expenses112.13M USD157.61M USD148.33M USD305.64M USD848.89M USD
Interest income2.21M USD5.91M USD12.72M USD16.79M USD13.9M USD
Interest expense10.66K USD1K USD191K USD
Depreciation and amortization11.11M USD13.5M USD14.08M USD73.91M USD51.97M USD
Operating income−77.56M USD−101.14M USD−79.17M USD−187.45M USD−670.48M USD
Net income1.78M USD−62.56M USD−59.29M USD−177.98M USD−639.8M USD

Company facts updated Aug 25, 2026.

Earnings

EPS beat rate
67%
6 beats, 3 misses, 0 met estimates
Average EPS surprise
-92.69%
9 comparable reports
Latest EPS result
0.21
Estimate -0.02 · Beat by 1230.53%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates0.69-0.56-1.81-3.06Q3 '24BeatQ3 '24BeatQ4 '24BeatQ3 '25EstimateQ4 '25BeatQ2 '26MissQ3 '26BeatQ4 '26Estimate
Q3 2024, reported Jul 4, 2024: actual -0.207, estimate -2.8, surprise +92.60%, Beat. Q3 2024, reported Jul 9, 2024: actual -0.206, estimate -2.8, surprise +92.64%, Beat. Q4 2024, reported Nov 22, 2024: actual -0.214, estimate -2.8, surprise +92.37%, Beat. Q3 2025, reported Aug 7, 2025: actual —, estimate -1.57, surprise —, Comparison unavailable. Q4 2025, reported Nov 20, 2025: actual 0.434, estimate -1.57, surprise +127.58%, Beat. Q2 2026, reported Jun 22, 2026: actual -0.432, estimate -0.018, surprise -2256.85%, Miss. Q3 2026, reported Jul 20, 2026: actual 0.207, estimate -0.018, surprise +1230.53%, Beat. Q4 2026, reported Dec 2, 2026: actual —, estimate 0.073, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates134.53M90.85M47.18M3.5MQ3 '24MissQ3 '24MissQ4 '24MissQ3 '25EstimateQ4 '25MissQ2 '26MissQ3 '26BeatQ4 '26Estimate
Q3 2024, reported Jul 4, 2024: actual 5.33M USD, estimate 6.74M USD, surprise -20.99%, Miss. Q3 2024, reported Jul 9, 2024: actual 4.26M USD, estimate 6.76M USD, surprise -37.02%, Miss. Q4 2024, reported Nov 22, 2024: actual 4.41M USD, estimate 54.61M USD, surprise -91.93%, Miss. Q3 2025, reported Aug 7, 2025: actual —, estimate 15.1M USD, surprise —, Comparison unavailable. Q4 2025, reported Nov 20, 2025: actual 4.82M USD, estimate 15.09M USD, surprise -68.03%, Miss. Q2 2026, reported Jun 22, 2026: actual 4.12M USD, estimate 24.26M USD, surprise -83.00%, Miss. Q3 2026, reported Jul 20, 2026: actual 124.87M USD, estimate 24.26M USD, surprise +414.81%, Beat. Q4 2026, reported Dec 2, 2026: actual —, estimate 48.32M USD, surprise —, Comparison unavailable.

MOGU peers

Continue in GoAI

Research MOGU

research.disclaimer