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Pursuit Attractions and Hospitality, Inc. logo

Pursuit Attractions and Hospitality, Inc.

PRSU

NYSEConsumer CyclicalTravel Services

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Latest quote

$48.83

+$0.81 · +1.69%

PRSU company overview

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

57

Fair Value

Momentum

69

Gaining

Sentiment

51

Mixed

Risk resilience

72

Moderate Risk

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Company profile

Company website

Pursuit Attractions and Hospitality, Inc., a company dedicated to leisure and guest services, owns and oversees a collection of destination properties throughout the United States, Canada, and Iceland. Its operations include a variety of tourist attractions and lodging facilities, which are further supported by on-site dining options, retail spaces, and transportation services. Founded in 1926, the enterprise, headquartered in Scottsdale, Arizona, will transition from its former identity as Viad Corp to its current name, Pursuit Attractions and Hospitality, Inc., in January 2025.

Industry
Travel Services
Sector
Consumer Cyclical
Headquarters
US
CEO
David W. Barry
Listed since
Jun 22, 2004
Employees
2,100

Market position

Volume
111.71K
0.45× average
Average volume
250.81K
Average daily volume
Market cap
1.33B USD
Beta
1.39
Market reference 1

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
1.11B USD
P/E (TTM)
33.68×
P/B (TTM)
2.52×
P/S (TTM)
2.76×
EV / EBITDA
10.13×
Earnings yield
2.39%
Free cash flow yield
-0.08%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
36.16%
Operating margin
16.03%
Net margin
8.54%
Return on equity
3.90%
Return on assets
2.35%
Return on invested capital
5.14%

Financial health

Debt / equity
0.45×
Current ratio
0.81×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends112%65%17%-30%Gross margin, FY2021: -9.25%Gross margin, FY2022: 8.05%Gross margin, FY2023: 15.26%Gross margin, FY2024: 11.07%Gross margin, FY2025: 92.35%Operating margin, FY2021: -11.55%Operating margin, FY2022: 1.99%Operating margin, FY2023: 9.93%Operating margin, FY2024: 5.56%Operating margin, FY2025: 14.48%Net margin, FY2021: -18.26%Net margin, FY2022: 7.76%Net margin, FY2023: 4.57%Net margin, FY2024: 100.56%Net margin, FY2025: 5.01%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 -9.25%. Gross margin FY2022 8.05%. Gross margin FY2023 15.26%. Gross margin FY2024 11.07%. Gross margin FY2025 92.35%. Operating margin FY2021 -11.55%. Operating margin FY2022 1.99%. Operating margin FY2023 9.93%. Operating margin FY2024 5.56%. Operating margin FY2025 14.48%. Net margin FY2021 -18.26%. Net margin FY2022 7.76%. Net margin FY2023 4.57%. Net margin FY2024 100.56%. Net margin FY2025 5.01%.

Income trends

Revenue

452.42M USD+23.45%

Operating income

65.5M USD+221.22%

Net income

22.67M USD-93.85%
Income trends across reported periods567.34M USD327.34M USD87.34M USD−152.65M USDRevenue, FY2021: 507.34M USDRevenue, FY2022: 299.33M USDRevenue, FY2023: 350.29M USDRevenue, FY2024: 366.49M USDRevenue, FY2025: 452.42M USDOperating income, FY2021: −58.62M USDOperating income, FY2022: 5.94M USDOperating income, FY2023: 34.79M USDOperating income, FY2024: 20.39M USDOperating income, FY2025: 65.5M USDNet income, FY2021: −92.66M USDNet income, FY2022: 23.22M USDNet income, FY2023: 16.02M USDNet income, FY2024: 368.54M USDNet income, FY2025: 22.67M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 507.34M USD. Revenue FY2022 299.33M USD. Revenue FY2023 350.29M USD. Revenue FY2024 366.49M USD. Revenue FY2025 452.42M USD. Operating income FY2021 −58.62M USD. Operating income FY2022 5.94M USD. Operating income FY2023 34.79M USD. Operating income FY2024 20.39M USD. Operating income FY2025 65.5M USD. Net income FY2021 −92.66M USD. Net income FY2022 23.22M USD. Net income FY2023 16.02M USD. Net income FY2024 368.54M USD. Net income FY2025 22.67M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue452.42M USD366.49M USD350.29M USD299.33M USD507.34M USD
Cost of goods sold34.62M USD325.93M USD296.85M USD275.23M USD554.27M USD
Gross profit417.79M USD40.56M USD53.44M USD24.1M USD−46.93M USD
Selling, general, and administrative80.09M USD—18.66M USD13.42M USD11.69M USD
Operating expenses352.29M USD20.17M USD18.66M USD18.16M USD11.69M USD
Interest expense8.82M USD14.18M USD5.96M USD4.06M USD28.32M USD
Depreciation and amortization46.07M USD42.96M USD37.93M USD36.14M USD53.75M USD
Operating income65.5M USD20.39M USD34.79M USD5.94M USD−58.62M USD
Net income22.67M USD368.54M USD16.02M USD23.22M USD−92.66M USD

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
56%
5 beats, 3 misses, 1 met estimate
Average EPS surprise
+0.01%
9 comparable reports
Latest EPS result
0.5
Estimate 0.47 · Beat by 5.82%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates3.361.65-0.06-1.77Q1 '25BeatQ2 '25BeatQ3 '25MissQ4 '25BeatQ1 '26MissQ2 '26MetQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Mar 11, 2025: actual -0.82, estimate -1.42, surprise +42.25%, Beat. Q2 2025, reported May 8, 2025: actual -0.96, estimate -0.97, surprise +1.03%, Beat. Q3 2025, reported Aug 6, 2025: actual 0.2, estimate 0.26, surprise -23.08%, Miss. Q4 2025, reported Nov 5, 2025: actual 2.65, estimate 2.56, surprise +3.52%, Beat. Q1 2026, reported Feb 25, 2026: actual -0.89, estimate -0.81, surprise -9.88%, Miss. Q2 2026, reported May 6, 2026: actual -0.94, estimate -0.94, surprise 0.00%, Met estimate. Q3 2026, reported Aug 5, 2026: actual 0.5, estimate 0.473, surprise +5.82%, Beat. Q4 2026, reported Nov 4, 2026: actual —, estimate 3.01, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates324.24M-57.23M-438.7M-820.18MQ1 '25MissQ2 '25MissQ3 '25BeatQ4 '25BeatQ1 '26MissQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Mar 11, 2025: actual -741.25M USD, estimate 41.36M USD, surprise -1892.02%, Miss. Q2 2025, reported May 8, 2025: actual 37.58M USD, estimate 108.29M USD, surprise -65.30%, Miss. Q3 2025, reported Aug 6, 2025: actual 116.74M USD, estimate 109.18M USD, surprise +6.92%, Beat. Q4 2025, reported Nov 5, 2025: actual 241.02M USD, estimate 58.28M USD, surprise +313.56%, Beat. Q1 2026, reported Feb 25, 2026: actual 57.07M USD, estimate 58.28M USD, surprise -2.07%, Miss. Q2 2026, reported May 6, 2026: actual 51.64M USD, estimate 47.41M USD, surprise +8.93%, Beat. Q3 2026, reported Aug 5, 2026: actual 133.49M USD, estimate 122.07M USD, surprise +9.36%, Beat. Q4 2026, reported Nov 4, 2026: actual —, estimate 245.31M USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Rating distribution

3 ratings

Limited analyst sample: 3 ratings. Interpret the distribution with caution.

Strong buy00%
Buy3100%
Hold00%
Sell00%
Strong sell00%

Recent analyst actions

3 institutions
B. Riley SecuritiesmaintainBuy

Corporate actions

Annual dividends per share

Cash distributions grouped by calendar year; partial years are marked.

$0.40

2019 complete year0.0% since 2015

Corporate action history

Dividend

Ex-dividend Mar 13, 2020

$0.10

Quarterly

Record Mar 16, 2020 · Payment Apr 1, 2020

Dividend

Ex-dividend Dec 13, 2019

$0.10

Quarterly

Record Dec 16, 2019 · Payment Jan 2, 2020

Dividend

Ex-dividend Sep 12, 2019

$0.10

Quarterly

Record Sep 13, 2019 · Payment Oct 1, 2019

Dividend

Ex-dividend Jun 6, 2019

$0.10

Quarterly

Record Jun 7, 2019 · Payment Jul 1, 2019

Dividend

Ex-dividend Mar 14, 2019

$0.10

Quarterly

Record Mar 15, 2019 · Payment Apr 1, 2019

Dividend

Ex-dividend Dec 13, 2018

$0.10

Quarterly

Record Dec 14, 2018 · Payment Jan 2, 2019

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ETFs holding PRSU

Funds reporting this stock among their holdings, ordered by reported position size.

iShares Core S&P Small-Cap ETF logoiShares Core S&P Small-Cap ETFIJR
Market value
60.66M
Weight
0.05%
AUM
111.19B USD
Expense ratio
0.06%
Price / 1D
$147.31+0.64%
Vanguard Morningstar Total Stock Market ETF logoVanguard Morningstar Total Stock Market ETFVTI
Market value
33.11M
Weight
0.00%
AUM
2.3T USD
Expense ratio
0.03%
Price / 1D
$378.24+0.44%
iShares Russell 2000 ETF logoiShares Russell 2000 ETFIWM
Market value
25.79M
Weight
0.03%
AUM
81.62B USD
Expense ratio
0.19%
Price / 1D
$299.96+0.77%
Avantis U.S. Small Cap Value ETF logoAvantis U.S. Small Cap Value ETFAVUV
Market value
23.82M
Weight
0.08%
AUM
31.27B USD
Expense ratio
0.25%
Price / 1D
$126.45+0.66%
Vanguard Extended Market ETF logoVanguard Extended Market ETFVXF
Market value
12.05M
Weight
0.01%
AUM
93.7B USD
Expense ratio
0.05%
Price / 1D
$245.53+0.82%
State Street SPDR Portfolio S&P 600 Small Cap ETF logoState Street SPDR Portfolio S&P 600 Small Cap ETFSPSM
Market value
9.29M
Weight
0.05%
AUM
17.03B USD
Expense ratio
0.03%
Price / 1D
$57.28+0.61%
iShares Russell 2000 Value ETF logoiShares Russell 2000 Value ETFIWN
Market value
9.07M
Weight
0.06%
AUM
14.66B USD
Expense ratio
0.24%
Price / 1D
$224.81+0.45%
iShares S&P Small-Cap 600 Value ETF logoiShares S&P Small-Cap 600 Value ETFIJS
Market value
8.91M
Weight
0.11%
AUM
8.33B USD
Expense ratio
0.18%
Price / 1D
$138.43+0.67%

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