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SOBR Safe, Inc. logo

SOBR Safe, Inc.

SOBR

NASDAQTechnologyHardware, Equipment & Parts

Open in GoAI

Previous close

$0.521

−$0.033 · -5.96%

Aug 21, 4:00 PM ET

SOBR company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

66

Undervalued

Momentum

19

Strong Down

Sentiment

55

Mixed

Risk resilience

33

High Risk

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Company profile

Company website

SOBR Safe, Inc. specializes in developing non-intrusive technologies for alcohol detection and identity confirmation. The company's offerings include SOBRcheck, a fixed device for identification and continuous alcohol monitoring, and SOBRsure, a wearable band designed to detect alcohol transdermally. These solutions are powered by the SOBRSafe software platform, which manages their core non-invasive alcohol detection and identity verification functionalities. Headquartered in Greenwood Village, Colorado, the enterprise was established in 2004 as TransBiotec, Inc., before officially rebranding as SOBR Safe, Inc. in March 2020.

Industry
Hardware, Equipment & Parts
Sector
Technology
Headquarters
US
CEO
David J. Gandini
Listed since
Apr 3, 2009
Employees
18

Market position

Day range

Current $0.521

52-week range

Current $0.521

Open
$0.55
Previous close
$0.554
Volume
142.86K
0.01× average
Average volume
10.4M
Average daily volume
Market cap
764.75K USD
Beta
0.82
Market reference 1
50-day average
$0.7271
-28.35% below average
200-day average
$1.1585
-55.03% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
-1.39M USD
P/E (TTM)
-0.1×
P/B (TTM)
-5.45×
P/S (TTM)
2.16×
EV / EBITDA
0.16×
Earnings yield
-284.54%
Free cash flow yield
-222.40%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
-33.41%
Operating margin
-2835.48%
Net margin
-2941.22%
Return on equity
-179.78%
Return on assets
-135.19%
Return on invested capital
-169.01%

Financial health

Debt / equity
-0.26×
Current ratio
3.08×
Altman Z-score
-319.46
Piotroski F-score
2 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends3548%-10462%-24471%-38480%Gross margin, FY2022: 45.32%Gross margin, FY2023: 39.64%Gross margin, FY2024: 9.01%Gross margin, FY2025: -35.16%Operating margin, FY2022: -29481.46%Operating margin, FY2023: -6103.65%Operating margin, FY2024: -3608.15%Operating margin, FY2025: -1989.32%Net margin, FY2022: -34977.95%Net margin, FY2023: -6494.10%Net margin, FY2024: -4046.87%Net margin, FY2025: -2046.34%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2022 45.32%. Gross margin FY2023 39.64%. Gross margin FY2024 9.01%. Gross margin FY2025 -35.16%. Operating margin FY2022 -29481.46%. Operating margin FY2023 -6103.65%. Operating margin FY2024 -3608.15%. Operating margin FY2025 -1989.32%. Net margin FY2022 -34977.95%. Net margin FY2023 -6494.10%. Net margin FY2024 -4046.87%. Net margin FY2025 -2046.34%.

Income trends

Revenue

437.42K USD+105.62%

Operating income

−8.7M USD-13.36%

Net income

−8.95M USD-3.97%
Income trends across reported periods1.72M USD−3.4M USD−8.52M USD−13.63M USDRevenue, FY2022: 35.32K USDRevenue, FY2023: 157.29K USDRevenue, FY2024: 212.74K USDRevenue, FY2025: 437.42K USDOperating income, FY2021: −5.56M USDOperating income, FY2022: −10.41M USDOperating income, FY2023: −9.6M USDOperating income, FY2024: −7.68M USDOperating income, FY2025: −8.7M USDNet income, FY2021: −7.87M USDNet income, FY2022: −12.35M USDNet income, FY2023: −10.21M USDNet income, FY2024: −8.61M USDNet income, FY2025: −8.95M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2022 35.32K USD. Revenue FY2023 157.29K USD. Revenue FY2024 212.74K USD. Revenue FY2025 437.42K USD. Operating income FY2021 −5.56M USD. Operating income FY2022 −10.41M USD. Operating income FY2023 −9.6M USD. Operating income FY2024 −7.68M USD. Operating income FY2025 −8.7M USD. Net income FY2021 −7.87M USD. Net income FY2022 −12.35M USD. Net income FY2023 −10.21M USD. Net income FY2024 −8.61M USD. Net income FY2025 −8.95M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue437.42K USD212.74K USD157.29K USD35.32K USD—
Cost of goods sold591.2K USD193.57K USD94.94K USD19.32K USD—
Gross profit−153.78K USD19.17K USD62.35K USD16.01K USD—
Research and development329.65K USD1.13M USD1.02M USD1.78M USD1.58M USD
Selling, general, and administrative8.22M USD6.95M USD8.65M USD9.03M USD4.36M USD
Operating expenses8.55M USD7.69M USD9.66M USD10.43M USD5.56M USD
Interest expense21.78K USD457.66K USD804.26K USD3.46M USD2.26M USD
Depreciation and amortization389.28K USD385.46K USD385.46K USD385.46K USD385.46K USD
Operating income−8.7M USD−7.68M USD−9.6M USD−10.41M USD−5.56M USD
Net income−8.95M USD−8.61M USD−10.21M USD−12.35M USD−7.87M USD

Company facts updated Aug 24, 2026.

Earnings

Latest fiscal-year EPS
-6.12
FY2025
Latest fiscal-year revenue
437.42K USD
FY2025 · +105.62% year over year

Annual EPS trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual EPS trend202.27-631.28-1,464.84-2,298.39FY21FY22FY23FY24FY25

Annual revenue trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual revenue trend481.16K306.19K131.23K-43.74KFY21FY22FY23FY24FY25

SOBR news

defenseworld.net

Critical Comparison: Semiconductor Manufacturing International (OTCMKTS:SMICY) & SOBR Safe (NASDAQ:SOBR)

Semiconductor Manufacturing International (OTCMKTS:SMICY - Get Free Report) and SOBR Safe (NASDAQ: SOBR - Get Free Report) are both technology companies, but which is the superior investment? We will compare the two…

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accessnewswire.com

SOBRsafe Announces Closing of Exercise of Warrants for $3.1 Million Gross Proceeds

Company Improves Balance Sheet With Additional Capital to Support Proposed Merger DENVER, CO / ACCESS Newswire / July 17, 2026 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation…

Read source
accessnewswire.com

SOBRsafe Announces Exercise of Warrants for $3.1 Million Gross Proceeds

The Company Strengthens Balance Sheet to Support Proposed Merger, Takes Strides to Regaining Nasdaq Listing Compliance DENVER, CO / ACCESS Newswire / July 15, 2026 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the…

Read source

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ETFs holding SOBR

Funds reporting this stock among their holdings, ordered by reported position size.

Vanguard Extended Market ETF logoVanguard Extended Market ETFVXF
Market value
5.49K
Weight
0.00%
AUM
93.7B USD
Expense ratio
0.05%
Price / 1D
$245.53+0.82%

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