Under Armour, Inc. logo

Under Armour, Inc.

UA

NYSEConsumer CyclicalApparel - Manufacturers

Latest quote

$5.20

−$0.035 · -0.67%

Aug 24, 12:07 PM ET

UA company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

47

Fair Value

Momentum

55

Neutral

Sentiment

53

Mixed

Risk resilience

51

Elevated Risk

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Company profile

Company website

Under Armour, Inc., together with its affiliates, focuses on the creation, marketing, and distribution of advanced performance clothing, footwear, and accessories for male, female, and younger demographics. The company's apparel selection includes compression, fitted, and loose-fit options. Furthermore, it produces athletic shoes designed for various activities such as running, training, basketball, sports requiring cleats, recovery, and outdoor use. Their accessory range encompasses items like gloves, bags, headwear, and specialized sports masks. Additionally, Under Armour provides digital subscription and advertising services through its MapMyRun and MapMyRide platforms. Its products are primarily marketed under well-known brand names, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. The company distributes its goods through diverse wholesale channels, such as national and regional sporting goods chains, independent and specialty retailers, department store chains, dedicated Under Armour retail stores, institutional athletic organizations, leagues and teams, and independent distributors. Direct sales to consumers are facilitated through a network of 422 brand and factory house stores, alongside its e-commerce websites. Under Armour maintains a global presence, operating in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Established in 1996, Under Armour, Inc. has its corporate headquarters in Baltimore, Maryland.

Industry
Apparel - Manufacturers
Sector
Consumer Cyclical
Headquarters
US
CEO
Kevin A. Plank
Listed since
Mar 23, 2016
Employees
14,100

Market position

Volume
605.07K
0.19× average
Average volume
3.11M
Average daily volume
Market cap
2.22B USD
Beta
1.59
Market reference 1

Financials

Financial snapshot

Latest / TTM

Financial health

Altman Z-score
1.99
Piotroski F-score
4 of 9

Earnings

Latest fiscal-year EPS
-1.16
FY2026
Latest fiscal-year revenue
4.97B USD
FY2026 · -3.86% year over year

Annual EPS trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual EPS trend1.040.24-0.56-1.36FY22FY23FY24FY25FY26

Annual revenue trend

Reported history and fiscal-year consensus

ReportedConsensus forecast
Annual revenue trend5.95B5.59B5.23B4.88BFY22FY23FY24FY25FY26

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Recent analyst actions

1 institution
StifelmaintainBuy

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