Under Armour, Inc. logo

Under Armour, Inc.

UAA

NYSEConsumer CyclicalApparel - Manufacturers

Latest quote

$5.39

+$0.09 · +1.70%

Aug 21, 3:55 PM ET

UAA company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

47

Fair Value

Momentum

62

Gaining

Sentiment

55

Mixed

Risk resilience

53

Elevated Risk

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Company profile

Company website

Under Armour, Inc. (UAA) specializes in the design, promotion, and distribution of athletic clothing, footwear, and accessories for men, women, and young people. Its apparel collection includes various fits such as compression, fitted, and loose styles. Additionally, the firm produces specialized footwear designed for running, training, basketball, cleated sports, post-exercise recovery, and outdoor activities. The product range extends to accessories like gloves, bags, headwear, and sports masks. Furthermore, Under Armour manages digital platforms, MapMyRun and MapMyRide, offering subscription and advertising services. Products are prominently featured under its core brands, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. Under Armour distributes its merchandise via extensive wholesale channels, encompassing major national and regional sporting goods chains, independent and specialized retailers, department stores, single-brand Under Armour retail outlets, institutional sports organizations, and athletic leagues and teams, along with independent distributors. Concurrently, it engages in direct-to-consumer sales through its network of 422 company-owned brand and factory house stores, as well as its e-commerce platforms. Its global operations span across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Founded in 1996, Under Armour, Inc. has its corporate headquarters situated in Baltimore, Maryland.

Industry
Apparel - Manufacturers
Sector
Consumer Cyclical
Headquarters
US
CEO
Kevin A. Plank
Listed since
Nov 18, 2005
Employees
14,100

Market position

Volume
6.46M
0.75× average
Average volume
8.65M
Average daily volume
Market cap
2.3B USD
Beta
1.65
Market reference 1

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$6.08

12.80% upside
Past 12 months12-month forecastHigh $9.00Average $6.08Low $5.00

Rating distribution

74 ratings
Strong buy00%
Buy2027%
Hold4257%
Sell1216%
Strong sell00%

Recent analyst actions

12 institutions
BNP ParibasmaintainNeutral
Goldman SachsmaintainNeutral

Corporate actions

Corporate action history

Stock split

Effective Apr 8, 2016

2:1

Stock split

Effective Apr 15, 2014

2:1

Stock split

Effective Jul 10, 2012

2:1

UAA peers

ETFs holding UAA

Funds reporting this stock among their holdings, ordered by reported position size.

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