Zebra Technologies Corporation logo

Zebra Technologies Corporation

ZBRA

NASDAQTechnologyCommunication Equipment

Previous close

$368.51

+$7.99 · +2.22%

Aug 21, 4:00 PM ET

ZBRA company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

68

Undervalued

Momentum

59

Neutral

Sentiment

62

Bullish

Risk resilience

51

Elevated Risk

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Company profile

Company website

Zebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.

Industry
Communication Equipment
Sector
Technology
Headquarters
US
CEO
William J. Burns
Listed since
Aug 15, 1991
Employees
10,700

Market position

Day range

Current $368.51

52-week range

Current $368.51

Open
$360.26
Previous close
$360.52
Volume
718.64K
0.77× average
Average volume
930.66K
Average daily volume
Market cap
17.55B USD
Beta
1.58
Market reference 1
50-day average
$290.88
+26.69% above average
200-day average
$252.05
+46.21% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
15.03B USD
P/E (TTM)
34.47×
P/B (TTM)
5.4×
P/S (TTM)
EV / EBITDA
17.62×
Earnings yield
3.40%
Free cash flow yield
6.73%
Dividend yield
0.00%

Profitability & efficiency

Gross margin
48.90%
Operating margin
16.09%
Net margin
9.22%
Return on equity
11.68%
Return on assets
4.93%
Return on invested capital
8.81%

Financial health

Debt / equity
0.86×
Current ratio
0.97×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends53%36%19%2%Gross margin, FY2021: 46.70%Gross margin, FY2022: 45.39%Gross margin, FY2023: 46.31%Gross margin, FY2024: 48.44%Gross margin, FY2025: 45.94%Operating margin, FY2021: 17.40%Operating margin, FY2022: 9.15%Operating margin, FY2023: 10.49%Operating margin, FY2024: 14.90%Operating margin, FY2025: 14.83%Net margin, FY2021: 14.87%Net margin, FY2022: 8.01%Net margin, FY2023: 6.46%Net margin, FY2024: 10.60%Net margin, FY2025: 7.77%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 46.70%. Gross margin FY2022 45.39%. Gross margin FY2023 46.31%. Gross margin FY2024 48.44%. Gross margin FY2025 45.94%. Operating margin FY2021 17.40%. Operating margin FY2022 9.15%. Operating margin FY2023 10.49%. Operating margin FY2024 14.90%. Operating margin FY2025 14.83%. Net margin FY2021 14.87%. Net margin FY2022 8.01%. Net margin FY2023 6.46%. Net margin FY2024 10.60%. Net margin FY2025 7.77%.

Income trends

Revenue

5.4B USD+8.33%

Operating income

800M USD+7.82%

Net income

419M USD-20.64%
Income trends across reported periods6.33B USD4.14B USD1.94B USD−252.5M USDRevenue, FY2021: 5.63B USDRevenue, FY2022: 5.78B USDRevenue, FY2023: 4.58B USDRevenue, FY2024: 4.98B USDRevenue, FY2025: 5.4B USDOperating income, FY2021: 979M USDOperating income, FY2022: 529M USDOperating income, FY2023: 481M USDOperating income, FY2024: 742M USDOperating income, FY2025: 800M USDNet income, FY2021: 837M USDNet income, FY2022: 463M USDNet income, FY2023: 296M USDNet income, FY2024: 528M USDNet income, FY2025: 419M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 5.63B USD. Revenue FY2022 5.78B USD. Revenue FY2023 4.58B USD. Revenue FY2024 4.98B USD. Revenue FY2025 5.4B USD. Operating income FY2021 979M USD. Operating income FY2022 529M USD. Operating income FY2023 481M USD. Operating income FY2024 742M USD. Operating income FY2025 800M USD. Net income FY2021 837M USD. Net income FY2022 463M USD. Net income FY2023 296M USD. Net income FY2024 528M USD. Net income FY2025 419M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue5.4B USD4.98B USD4.58B USD5.78B USD5.63B USD
Cost of goods sold2.92B USD2.57B USD2.46B USD3.16B USD3B USD
Gross profit2.48B USD2.41B USD2.12B USD2.62B USD2.63B USD
Research and development593M USD563M USD519M USD570M USD567M USD
Selling, general, and administrative1.09B USD981M USD915M USD982M USD935M USD
Operating expenses1.68B USD1.67B USD1.64B USD2.1B USD1.65B USD
Interest expense108M USD129M USD133M USD60M USD5M USD
Depreciation and amortization185M USD172M USD176M USD204M USD187M USD
Operating income800M USD742M USD481M USD529M USD979M USD
Net income419M USD528M USD296M USD463M USD837M USD

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
91%
10 beats, 1 miss, 0 met estimates
Average EPS surprise
+11.34%
11 comparable reports
Latest EPS result
6.35
Estimate 4.36 · Beat by 45.64%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates6.65.434.263.09Q1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26MissQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 13, 2025: actual 4, estimate 3.95, surprise +1.27%, Beat. Q2 2025, reported Apr 29, 2025: actual 4.02, estimate 3.6, surprise +11.67%, Beat. Q3 2025, reported Aug 5, 2025: actual 3.61, estimate 3.34, surprise +8.08%, Beat. Q4 2025, reported Oct 28, 2025: actual 3.88, estimate 3.75, surprise +3.47%, Beat. Q1 2026, reported Feb 12, 2026: actual 4.33, estimate 4.34, surprise -0.23%, Miss. Q2 2026, reported May 12, 2026: actual 4.75, estimate 4.21, surprise +12.83%, Beat. Q3 2026, reported Aug 4, 2026: actual 6.35, estimate 4.36, surprise +45.64%, Beat. Q4 2026, reported Nov 3, 2026: actual —, estimate 4.88, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates1.63B1.5B1.36B1.23BQ1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25MissQ1 '26BeatQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 13, 2025: actual 1.33B USD, estimate 1.32B USD, surprise +1.29%, Beat. Q2 2025, reported Apr 29, 2025: actual 1.31B USD, estimate 1.29B USD, surprise +1.34%, Beat. Q3 2025, reported Aug 5, 2025: actual 1.29B USD, estimate 1.29B USD, surprise +0.16%, Beat. Q4 2025, reported Oct 28, 2025: actual 1.32B USD, estimate 1.47B USD, surprise -9.95%, Miss. Q1 2026, reported Feb 12, 2026: actual 1.48B USD, estimate 1.47B USD, surprise +0.58%, Beat. Q2 2026, reported May 12, 2026: actual 1.5B USD, estimate 1.48B USD, surprise +1.13%, Beat. Q3 2026, reported Aug 4, 2026: actual 1.56B USD, estimate 1.5B USD, surprise +3.99%, Beat. Q4 2026, reported Nov 3, 2026: actual —, estimate 1.57B USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Rating distribution

27 ratings
Strong buy00%
Buy1970%
Hold830%
Sell00%
Strong sell00%

Recent analyst actions

12 institutions

Corporate actions

Corporate action history

Stock split

Effective Aug 26, 2004

3:2

Stock split

Effective Aug 22, 2003

3:2

Stock split

Effective Dec 29, 1995

2:1

ZBRA peers

ETFs holding ZBRA

Funds reporting this stock among their holdings, ordered by reported position size.

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