
Zebra Technologies Corporation
ZBRANASDAQTechnologyCommunication Equipment
Previous close
$368.51
+$7.99 · +2.22%
ZBRA company overview
Regular session · ET · Market data may be delayed.
GoAI snapshot
AI-powered factor overview
GoAI score
Hold
Wait — insufficient conviction to act
Valuation
68
Undervalued
Momentum
59
Neutral
Sentiment
62
Bullish
Risk resilience
51
Elevated Risk
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Company profile
Company websiteZebra Technologies Corporation, alongside its affiliated entities, delivers enterprise asset intelligence solutions globally within the automatic identification and data capture (AIDC) sector. Operating through its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, the company provides a comprehensive suite of products and services. Its hardware lineup includes specialized printers for generating labels, wristbands, tickets, receipts, and plastic cards, alongside advanced dye-sublimation thermal card printers for secure identification and financial transactions, and RFID printers for data encoding. Complementing these are various accessories and essential consumables such as thermal labels, ribbons, RFID tags, and critical temperature-monitoring labels, notably used in vaccine distribution. Zebra also manufactures barcode scanners, image capture devices, RFID readers, robust rugged tablets, and enterprise-grade mobile computing solutions. Their technology extends to real-time location systems, incorporating tags, sensors, and exciters, supported by middleware and application software. Beyond hardware, Zebra offers a diverse range of software solutions, including physical inventory management, workforce management, workflow execution, prescriptive analytics, and communication and collaboration tools, enriched by cloud-based subscriptions and robotics automation. The company provides extensive support services, encompassing maintenance, technical assistance, repairs, and comprehensive managed and professional services. Zebra serves a broad spectrum of industries, including retail, e-commerce, manufacturing, transportation, logistics, healthcare, and the public sector, reaching clients through a direct sales force and a widespread network of channel partners. Established in 1969, Zebra Technologies is headquartered in Lincolnshire, Illinois.
- Industry
- Communication Equipment
- Sector
- Technology
- Headquarters
- US
- CEO
- William J. Burns
- Listed since
- Aug 15, 1991
- Employees
- 10,700
Market position
Day range
Current $368.51
52-week range
Current $368.51
- Open
- $360.26
- Previous close
- $360.52
- Volume
- 718.64K
- 0.77× average
- Average volume
- 930.66K
- Average daily volume
- Market cap
- 17.55B USD
- Beta
- 1.58
- Market reference 1
- 50-day average
- $290.88
- +26.69% above average
- 200-day average
- $252.05
- +46.21% above average
Financials
Financial snapshot
Latest / TTMValuation & yield
- Enterprise value
- 15.03B USD
- P/E (TTM)
- 34.47×
- P/B (TTM)
- 5.4×
- P/S (TTM)
- 3×
- EV / EBITDA
- 17.62×
- Earnings yield
- 3.40%
- Free cash flow yield
- 6.73%
- Dividend yield
- 0.00%
Profitability & efficiency
- Gross margin
- 48.90%
- Operating margin
- 16.09%
- Net margin
- 9.22%
- Return on equity
- 11.68%
- Return on assets
- 4.93%
- Return on invested capital
- 8.81%
Financial health
- Debt / equity
- 0.86×
- Current ratio
- 0.97×
Financial statements
Margin trends
Profitability as a percentage of reported revenue.
Income trends
Revenue
Operating income
Net income
| Metric (USD) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 5.4B USD | 4.98B USD | 4.58B USD | 5.78B USD | 5.63B USD |
| Cost of goods sold | 2.92B USD | 2.57B USD | 2.46B USD | 3.16B USD | 3B USD |
| Gross profit | 2.48B USD | 2.41B USD | 2.12B USD | 2.62B USD | 2.63B USD |
| Research and development | 593M USD | 563M USD | 519M USD | 570M USD | 567M USD |
| Selling, general, and administrative | 1.09B USD | 981M USD | 915M USD | 982M USD | 935M USD |
| Operating expenses | 1.68B USD | 1.67B USD | 1.64B USD | 2.1B USD | 1.65B USD |
| Interest expense | 108M USD | 129M USD | 133M USD | 60M USD | 5M USD |
| Depreciation and amortization | 185M USD | 172M USD | 176M USD | 204M USD | 187M USD |
| Operating income | 800M USD | 742M USD | 481M USD | 529M USD | 979M USD |
| Net income | 419M USD | 528M USD | 296M USD | 463M USD | 837M USD |
Company facts updated Aug 24, 2026.
Earnings
- EPS beat rate
- 91%
- 10 beats, 1 miss, 0 met estimates
- Average EPS surprise
- +11.34%
- 11 comparable reports
- Latest EPS result
- 6.35
- Estimate 4.36 · Beat by 45.64%
EPS: actual versus estimate
Recent quarterly results
Revenue: actual versus estimate
Recent quarterly results
Analyst ratings
Third-party consensus; not a GoAI recommendation.
Rating distribution
27 ratingsRecent analyst actions
Corporate actions
Corporate action history
| Action | Effective date | Details | Record date | Payment date |
|---|---|---|---|---|
Stock split | Aug 26, 2004 | 3:2 | — | — |
Stock split | Aug 22, 2003 | 3:2 | — | — |
Stock split | Dec 29, 1995 | 2:1 | — | — |
Effective Aug 26, 2004
3:2
Effective Aug 22, 2003
3:2
Effective Dec 29, 1995
2:1
ZBRA peers
ETFs holding ZBRA
Funds reporting this stock among their holdings, ordered by reported position size.
Vanguard Morningstar Total Stock Market ETFVTI445.77M0.02%2.3T USD0.03%$378.24+0.44%
Vanguard S&P 500 ETFVOO367.2M0.02%1.7T USD0.03%$703.71+0.39%
Vanguard Morningstar Small-Cap ETFVB321.65M0.17%183.4B USD0.03%$304.76+0.64%
Invesco S&P 500 Equal Weight ETFRSP310.56M0.31%100.27B USD0.20%$221.67+0.63%
iShares Core S&P 500 ETFIVV231.56M0.03%891.84B USD0.03%$769.31+0.39%
State Street SPDR S&P 500 ETFSPY213.73M0.03%817.87B USD0.09%$765.72+0.41%
Vanguard Morningstar Small-Cap Value ETFVBR204.35M0.30%68.3B USD0.05%$249.18+0.68%
Vanguard Information Technology ETFVGT185.46M0.12%160.2B USD0.09%$118.42+0.05%
Vanguard Morningstar Total Stock Market ETFVTI- Market value
- 445.77M
- Weight
- 0.02%
- AUM
- 2.3T USD
- Expense ratio
- 0.03%
- Price / 1D
- $378.24+0.44%
Vanguard S&P 500 ETFVOO- Market value
- 367.2M
- Weight
- 0.02%
- AUM
- 1.7T USD
- Expense ratio
- 0.03%
- Price / 1D
- $703.71+0.39%
Vanguard Morningstar Small-Cap ETFVB- Market value
- 321.65M
- Weight
- 0.17%
- AUM
- 183.4B USD
- Expense ratio
- 0.03%
- Price / 1D
- $304.76+0.64%
Invesco S&P 500 Equal Weight ETFRSP- Market value
- 310.56M
- Weight
- 0.31%
- AUM
- 100.27B USD
- Expense ratio
- 0.20%
- Price / 1D
- $221.67+0.63%
iShares Core S&P 500 ETFIVV- Market value
- 231.56M
- Weight
- 0.03%
- AUM
- 891.84B USD
- Expense ratio
- 0.03%
- Price / 1D
- $769.31+0.39%
State Street SPDR S&P 500 ETFSPY- Market value
- 213.73M
- Weight
- 0.03%
- AUM
- 817.87B USD
- Expense ratio
- 0.09%
- Price / 1D
- $765.72+0.41%
Vanguard Morningstar Small-Cap Value ETFVBR- Market value
- 204.35M
- Weight
- 0.30%
- AUM
- 68.3B USD
- Expense ratio
- 0.05%
- Price / 1D
- $249.18+0.68%
Vanguard Information Technology ETFVGT- Market value
- 185.46M
- Weight
- 0.12%
- AUM
- 160.2B USD
- Expense ratio
- 0.09%
- Price / 1D
- $118.42+0.05%
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