The Innovator U.S. Equity Buffer ETF endeavors to mirror the performance of the SPDR S&P 500 ETF Trust (SPY), with returns capped at a pre-established limit. Concurrently, it shields investors from the initial 9% of price drops over its designated outcome period. This ETF is suitable for continuous holding, as its characteristics recalibrate at the close of each outcome period, which typically spans about one year.