Baidu, Inc.（9888.HK）股价、财务与研究

盘中时间采用HKT。市场数据可能有所延迟。

公司概况

Baidu, Inc. is a prominent Chinese technology company specializing in internet search services, structured into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a comprehensive suite of products and services. Its mobile ecosystem features the Baidu App, offering search, personalized news feeds, and other functionalities; Baidu Search for web queries; and Baidu Feed, which customizes content timelines based on user demographics and interests. Additional mobile applications include Haokan, a short-form video platform, and Baidu Health, designed to assist users in finding medical professionals and facilities. The company also cultivates online communities and knowledge-sharing platforms such as Baidu Knows (a Q&A forum), Baidu Wiki, Baidu Experience, Baidu Post, and Baidu Wenku. For navigation and travel, Baidu Maps provides a voice-enabled mobile application. Other offerings include Baidu Drive, Baijiahao, and DuerOS, an artificial intelligence-powered smart assistant platform. Within Baidu Core, the company delivers extensive online marketing solutions. These include "pay for performance," an auction-style service where advertisers bid for prime placement of sponsored links to reach relevant users. Other marketing options range from display advertising to various performance-based online campaigns. Baidu also offers cloud computing services, spanning Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS). A key focus is on advanced self-driving technologies, including sophisticated maps, automated valet parking, navigation pilots, electric vehicles, and robotaxi fleets, complemented by its range of Xiaodu smart devices. The iQIYI segment operates as an online entertainment platform, providing a diverse library of original and licensed video content, various membership tiers, and revenue generation through online advertising. Baidu, Inc., originally known as Baidu.com, Inc. upon its incorporation in 2000, is headquartered in Beijing, China, and has a strategic partnership with Zhejiang Geely Holding Group.

行业: Internet Content & Information
部门: Communication Services
总部: CN
首席执行官: Yanhong Li
上市以来: 2021年3月23日
雇员: 33,500

市场位置

日内区间

当前HK$89.70，

HK$88.80HK$93.15

52周区间

当前HK$89.70，

HK$85.90HK$161.2

开盘价: HK$93.15
前收盘价: HK$93.20
成交量: 1500.66万; 1.23× 平均值
平均成交量: 1219.33万; 日均成交量
市值: 2440.76亿 HKD
贝塔: 0.59; 市场参考 1
50天平均值: HK$106.76; 低于平均水平-15.98%
200天平均值: HK$121.75; 低于平均水平-26.33%

财务数据

财务快照

估值与收益率

企业价值: 3942.12亿 CNY
EV/EBITDA: 22.15×
盈利收益率: 1.69%
自由现金流收益率: -4.56%

盈利能力和效率

净资产收益率: 2.04%
资产收益率: 1.21%
投入资本回报率: 2.08%

财务健康

流动比率: 1.76×
奥特曼 Z 分数: 1.3
皮奥特罗斯基 F 分数: 4 共 9 个

财务报表

利润率趋势

盈利能力占已公布营收的百分比。

毛利率营业利润率净利润率

损益趋势

营收

1257.38亿 CNY-5.55%

营业利润

100.99亿 CNY-52.52%

净利润

54.44亿 CNY-77.09%

项目（CNY）	2025财年	2024财年	2023财年	2022财年	2021财年
营收	1257.38亿 CNY	1331.25亿 CNY	1345.98亿 CNY	1236.75亿 CNY	1244.93亿 CNY
销货成本	705.61亿 CNY	661.02亿 CNY	650.31亿 CNY	639.35亿 CNY	643.14亿 CNY
毛利	551.77亿 CNY	670.23亿 CNY	695.67亿 CNY	597.4亿 CNY	601.79亿 CNY
研究与开发	199.04亿 CNY	221.33亿 CNY	241.92亿 CNY	233.15亿 CNY	249.38亿 CNY
销售、一般及管理费用	251.74亿 CNY	236.2亿 CNY	235.19亿 CNY	205.14亿 CNY	247.23亿 CNY
营业费用	450.78亿 CNY	457.53亿 CNY	477.11亿 CNY	438.29亿 CNY	496.61亿 CNY
利息收入	83.79亿 CNY	79.62亿 CNY	80.09亿 CNY	62.45亿 CNY	55.51亿 CNY
利息支出	27.12亿 CNY	28.24亿 CNY	32.48亿 CNY	29.13亿 CNY	34.21亿 CNY
折旧和摊销	77.02亿 CNY	146.79亿 CNY	146.79亿 CNY	147.25亿 CNY	164.38亿 CNY
营业利润	100.99亿 CNY	212.7亿 CNY	218.56亿 CNY	159.11亿 CNY	105.18亿 CNY
净利润	54.44亿 CNY	237.6亿 CNY	203.15亿 CNY	75.59亿 CNY	102.26亿 CNY