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Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Regular session
$3.28
−$0.27 · -7.61%
Regular session · ET · Market data may be delayed.
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Day range
Current $3.28
52-week range
Current $3.28
Regular session · ET · Market data may be delayed.
GoAI Score
Hold
Valuation
82
Deep Value
Sentiment
42
Mixed
Risk
51
Elevated Risk
Momentum
46
Neutral
Full GoAI research
Thesis, catalysts, evidence, and risk analysis.
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Day range
Current $3.28
52-week range
Current $3.28
Profitability as a percentage of reported revenue.
Revenue
Operating income
Net income
| Metric (CNY) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 9.95B CNY | 9.42B CNY | 8.81B CNY | 8.4B CNY | 9.4B CNY |
| Cost of goods sold | 4.89B CNY | 4.94B CNY | 4.92B CNY | 4.98B CNY | 5.94B CNY |
| Gross profit | 5.06B CNY | 4.49B CNY | 3.9B CNY | 3.42B CNY | 3.46B CNY |
| Research and development | — | — | 505.2M CNY | 427.95M CNY | 448.41M CNY |
| Selling, general, and administrative | 4.6B CNY | 4.1B CNY | 3.68B CNY | 3.05B CNY | 3.08B CNY |
| Operating expenses | 4.98B CNY | 4.6B CNY | 4.1B CNY | 3.38B CNY | 3.45B CNY |
| Interest income | 58.56M CNY | 68.75M CNY | 82.11M CNY | 45.82M CNY | 62.94M CNY |
| Interest expense | 44.57M CNY | 38.99M CNY | 41.34M CNY | 56.92M CNY | 56.85M CNY |
| Depreciation and amortization | 221.74M CNY | 244.85M CNY | 251.63M CNY | 196.54M CNY | 206.94M CNY |
| Operating income | 74.95M CNY | −114.83M CNY | −206.38M CNY | 33.29M CNY | 7.02M CNY |
| Net income | −242.1M CNY | −185.2M CNY | −278.42M CNY | −653.29M CNY | −219.83M CNY |
Company facts updated Oct 8, 2026.
Recent quarterly results
Recent quarterly results
Third-party consensus; not a GoAI recommendation.
Average target
$3.80
15.85% upsideFunds reporting this stock among their holdings, ordered by reported position size.
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Dimensional - Emerging Markets Value ETFDFEV81.5K0.00%2.2B USD0.46%$42.23-1.31%Avantis International Small Cap Value ETFAVDVDimensional - Emerging Markets Core Equity 2 ETFDFEMActivePassive International Equity ETFAPIEState Street SPDR S&P Emerging Markets Small Cap ETFEWXDimensional - Emerging Core Equity Market ETFDFAEInvesco Golden Dragon China ETFPGJDimensional World ex U.S. Core Equity 2 ETFDFAXDimensional - Emerging Markets Value ETFDFEVAI-generated and delayed market data for informational and educational purposes only. Not investment advice.
