Baozun Inc.
BZUNNASDAQConsumer CyclicalSpecialty Retail
Previous close
$2.84
+$0.04 · +1.43%
BZUN company overview
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GoAI snapshot
AI-powered factor overview
GoAI score
Hold
Wait — insufficient conviction to act
Valuation
82
Deep Value
Momentum
46
Neutral
Sentiment
42
Mixed
Risk resilience
49
Elevated Risk
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Company profile
Company websiteBaozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
- Industry
- Specialty Retail
- Sector
- Consumer Cyclical
- Headquarters
- CN
- CEO
- Wenbin Qiu
- Listed since
- May 20, 2015
- Employees
- 6,762
Market position
Day range
Current $2.84
52-week range
Current $2.84
- Open
- $2.86
- Previous close
- $2.80
- Volume
- 136.63K
- 0.47× average
- Average volume
- 290.4K
- Average daily volume
- Market cap
- 165.12M USD
- Beta
- 0.51
- Market reference 1
- 50-day average
- $2.7859
- +1.94% above average
- 200-day average
- $2.7211
- +4.37% above average
Financials
Financial snapshot
Latest / TTMValuation & yield
- Enterprise value
- 2.3B CNY
- P/E (TTM)
- -5.88×
- P/B (TTM)
- 0.31×
- P/S (TTM)
- 0.11×
- EV / EBITDA
- 35.09×
- Earnings yield
- -22.51%
- Free cash flow yield
- 24.79%
- Dividend yield
- 0.00%
Profitability & efficiency
- Gross margin
- 51.00%
- Operating margin
- 1.55%
- Net margin
- -1.82%
- Return on equity
- -6.64%
- Return on assets
- -2.50%
- Return on invested capital
- 0.96%
Financial health
- Debt / equity
- 0.63×
- Current ratio
- 1.87×
- Altman Z-score
- 1.42
- Piotroski F-score
- 4 of 9
Financial statements
Margin trends
Profitability as a percentage of reported revenue.
Income trends
Revenue
Operating income
Net income
| Metric (CNY) | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Revenue | 9.95B CNY | 9.42B CNY | 8.81B CNY | 8.4B CNY | 9.4B CNY |
| Cost of goods sold | 4.89B CNY | 4.94B CNY | 4.92B CNY | 4.98B CNY | 5.94B CNY |
| Gross profit | 5.06B CNY | 4.49B CNY | 3.9B CNY | 3.42B CNY | 3.46B CNY |
| Research and development | — | — | 505.2M CNY | 427.95M CNY | 448.41M CNY |
| Selling, general, and administrative | 4.6B CNY | 4.1B CNY | 3.68B CNY | 3.05B CNY | 3.08B CNY |
| Operating expenses | 4.98B CNY | 4.6B CNY | 4.1B CNY | 3.38B CNY | 3.45B CNY |
| Interest income | 58.56M CNY | 68.75M CNY | 82.11M CNY | 45.82M CNY | 62.94M CNY |
| Interest expense | 44.57M CNY | 38.99M CNY | 41.34M CNY | 56.92M CNY | 56.85M CNY |
| Depreciation and amortization | 221.74M CNY | 244.85M CNY | 251.63M CNY | 196.54M CNY | 206.94M CNY |
| Operating income | 74.95M CNY | −114.83M CNY | −206.38M CNY | 33.29M CNY | 7.02M CNY |
| Net income | −242.1M CNY | −185.2M CNY | −278.42M CNY | −653.29M CNY | −219.83M CNY |
Company facts updated Aug 24, 2026.
Earnings
- Latest fiscal-year EPS
- -4.05
- FY2025
- Latest fiscal-year revenue
- 9.95B CNY
- FY2025 · +5.55% year over year
- Next fiscal-year EPS consensus
- 3.45
- FY2026 · 2 analysts
- Next fiscal-year revenue consensus
- 10.87B CNY
- FY2026 · 5 analysts
Annual EPS trend
Reported history and fiscal-year consensus
Annual revenue trend
Reported history and fiscal-year consensus
Analyst ratings
Third-party consensus; not a GoAI recommendation.
Analyst price target
Average target
$5.35
88.38% upsideRating distribution
13 ratingsRecent analyst actions
BZUN peers
ETFs holding BZUN
Funds reporting this stock among their holdings, ordered by reported position size.
EMQQ The Emerging Markets Internet ETFEMQQ1.12M0.13%273.19M USD0.86%$34.205+0.16%
Avantis International Small Cap Value ETFAVDV665.72K—20.24B USD0.36%$111.95+1.06%
Dimensional - Emerging Markets Core Equity 2 ETFDFEM187.52K0.00%9.49B USD0.39%$39.93+0.50%
Dimensional - Emerging Core Equity Market ETFDFAE132.07K0.00%10B USD0.29%$39.49+0.51%
ActivePassive International Equity ETFAPIE123.08K0.01%953.79M USD0.45%$39.766+1.16%
State Street SPDR S&P Emerging Markets Small Cap ETFEWX100.94K0.01%685.65M USD0.65%$72.22+0.25%
Invesco Golden Dragon China ETFPGJ78.07K0.08%92.77M USD0.70%$24.32+0.25%
Dimensional World ex U.S. Core Equity 2 ETFDFAX65.73K0.00%12.57B USD0.28%$38.16+0.82%EMQQ The Emerging Markets Internet ETFEMQQ- Market value
- 1.12M
- Weight
- 0.13%
- AUM
- 273.19M USD
- Expense ratio
- 0.86%
- Price / 1D
- $34.205+0.16%
Avantis International Small Cap Value ETFAVDV- Market value
- 665.72K
- Weight
- —
- AUM
- 20.24B USD
- Expense ratio
- 0.36%
- Price / 1D
- $111.95+1.06%
Dimensional - Emerging Markets Core Equity 2 ETFDFEM- Market value
- 187.52K
- Weight
- 0.00%
- AUM
- 9.49B USD
- Expense ratio
- 0.39%
- Price / 1D
- $39.93+0.50%
Dimensional - Emerging Core Equity Market ETFDFAE- Market value
- 132.07K
- Weight
- 0.00%
- AUM
- 10B USD
- Expense ratio
- 0.29%
- Price / 1D
- $39.49+0.51%
ActivePassive International Equity ETFAPIE- Market value
- 123.08K
- Weight
- 0.01%
- AUM
- 953.79M USD
- Expense ratio
- 0.45%
- Price / 1D
- $39.766+1.16%
State Street SPDR S&P Emerging Markets Small Cap ETFEWX- Market value
- 100.94K
- Weight
- 0.01%
- AUM
- 685.65M USD
- Expense ratio
- 0.65%
- Price / 1D
- $72.22+0.25%
Invesco Golden Dragon China ETFPGJ- Market value
- 78.07K
- Weight
- 0.08%
- AUM
- 92.77M USD
- Expense ratio
- 0.70%
- Price / 1D
- $24.32+0.25%
Dimensional World ex U.S. Core Equity 2 ETFDFAX- Market value
- 65.73K
- Weight
- 0.00%
- AUM
- 12.57B USD
- Expense ratio
- 0.28%
- Price / 1D
- $38.16+0.82%
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