Hasbro, Inc. logo

Hasbro, Inc.

HAS

NASDAQConsumer CyclicalLeisure

Previous close

$93.54

−$0.02 · -0.02%

Aug 21, 4:00 PM ET

HAS company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Sell

Trim exposure — unfavorable risk-reward

Valuation

15

Overpriced

Momentum

32

Weakening

Sentiment

69

Bullish

Risk resilience

73

Moderate Risk

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Company profile

Company website

Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys. Its extensive product catalog encompasses action figures, arts and crafts supplies, fashion dolls and other figurines, playsets, preschool toys, plush items, sports-action blasters and accessories, toy vehicles, and specialty play items, in addition to various traditional games. The company also offers licensed merchandise spanning apparel, publishing, home goods, electronics, and toy products. Through its Wizards of the Coast and Digital Gaming segment, Hasbro cultivates its brands by developing immersive trading card games, role-playing games, and digital gaming experiences, leveraging intellectual property from both Hasbro and Wizards of the Coast. The Entertainment segment is devoted to the conception, acquisition, production, distribution, and commercialization of top-tier entertainment content. This includes feature films, scripted and unscripted television programs, family-friendly shows, digital media, and live performances. Hasbro distributes its offerings through an expansive network, reaching diverse channels including various retailers, distributors, wholesalers, discount and drug stores, mail-order and catalog vendors, department stores, and other traditional brick-and-mortar establishments, as well as a significant presence among e-commerce retailers. Consumers can also acquire products directly through the company's Hasbro PULSE e-commerce website. Established in 1923, Hasbro, Inc. maintains its corporate headquarters in Pawtucket, Rhode Island.

Industry
Leisure
Sector
Consumer Cyclical
Headquarters
US
CEO
Christian Cocks
Listed since
Mar 17, 1980
Employees
4,520

Market position

Day range

Current $93.54

52-week range

Current $93.54

Open
$93.78
Previous close
$93.56
Volume
1.98M
0.96× average
Average volume
2.07M
Average daily volume
Market cap
13.19B USD
Beta
0.47
Market reference 1
50-day average
$87.1804
+7.29% above average
200-day average
$88.7572
+5.39% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

Enterprise value
14.24B USD
P/E (TTM)
16.61×
P/B (TTM)
18.73×
P/S (TTM)
2.65×
EV / EBITDA
61.18×
Earnings yield
-2.78%
Free cash flow yield
7.15%
Dividend yield
2.99%

Profitability & efficiency

Gross margin
70.28%
Operating margin
23.86%
Net margin
15.99%
Return on equity
-59.87%
Return on assets
-5.81%
Return on invested capital
25.14%

Financial health

Debt / equity
5.06×
Current ratio
1.38×
Altman Z-score
3.59
Piotroski F-score
7 of 9

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends80%40%-0%-41%Gross margin, FY2021: 60.32%Gross margin, FY2022: 58.94%Gross margin, FY2023: 57.34%Gross margin, FY2024: 64.61%Gross margin, FY2025: 70.26%Operating margin, FY2021: 11.89%Operating margin, FY2022: 6.96%Operating margin, FY2023: -30.76%Operating margin, FY2024: 16.68%Operating margin, FY2025: 22.50%Net margin, FY2021: 6.68%Net margin, FY2022: 3.47%Net margin, FY2023: -29.77%Net margin, FY2024: 9.32%Net margin, FY2025: -6.86%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 60.32%. Gross margin FY2022 58.94%. Gross margin FY2023 57.34%. Gross margin FY2024 64.61%. Gross margin FY2025 70.26%. Operating margin FY2021 11.89%. Operating margin FY2022 6.96%. Operating margin FY2023 -30.76%. Operating margin FY2024 16.68%. Operating margin FY2025 22.50%. Net margin FY2021 6.68%. Net margin FY2022 3.47%. Net margin FY2023 -29.77%. Net margin FY2024 9.32%. Net margin FY2025 -6.86%.

Income trends

Revenue

4.7B USD+13.68%

Operating income

1.06B USD+53.33%

Net income

−322.4M USD−708M USD
Income trends across reported periods7.22B USD4.03B USD848.96M USD−2.33B USDRevenue, FY2021: 6.42B USDRevenue, FY2022: 5.86B USDRevenue, FY2023: 5B USDRevenue, FY2024: 4.14B USDRevenue, FY2025: 4.7B USDOperating income, FY2021: 763.3M USDOperating income, FY2022: 407.7M USDOperating income, FY2023: −1.54B USDOperating income, FY2024: 690M USDOperating income, FY2025: 1.06B USDNet income, FY2021: 428.7M USDNet income, FY2022: 203.5M USDNet income, FY2023: −1.49B USDNet income, FY2024: 385.6M USDNet income, FY2025: −322.4M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 6.42B USD. Revenue FY2022 5.86B USD. Revenue FY2023 5B USD. Revenue FY2024 4.14B USD. Revenue FY2025 4.7B USD. Operating income FY2021 763.3M USD. Operating income FY2022 407.7M USD. Operating income FY2023 −1.54B USD. Operating income FY2024 690M USD. Operating income FY2025 1.06B USD. Net income FY2021 428.7M USD. Net income FY2022 203.5M USD. Net income FY2023 −1.49B USD. Net income FY2024 385.6M USD. Net income FY2025 −322.4M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue4.7B USD4.14B USD5B USD5.86B USD6.42B USD
Cost of goods sold1.4B USD1.46B USD2.13B USD2.4B USD2.55B USD
Gross profit3.3B USD2.67B USD2.87B USD3.45B USD3.87B USD
Research and development385.6M USD294.1M USD306.9M USD307.9M USD315.7M USD
Selling, general, and administrative316.9M USD1.53B USD1.84B USD2.05B USD1.94B USD
Operating expenses2.25B USD1.98B USD4.41B USD3.04B USD3.11B USD
Interest income28.6M USD47.3M USD23M USD11.8M USD5.4M USD
Interest expense163.4M USD171.2M USD186.3M USD171M USD179.7M USD
Depreciation and amortization171.3M USD212.3M USD659.6M USD788.1M USD908.7M USD
Operating income1.06B USD690M USD−1.54B USD407.7M USD763.3M USD
Net income−322.4M USD385.6M USD−1.49B USD203.5M USD428.7M USD

Company facts updated Aug 24, 2026.

Earnings

EPS beat rate
91%
10 beats, 1 miss, 0 met estimates
Average EPS surprise
+37.07%
11 comparable reports
Latest EPS result
1.28
Estimate 1.16 · Beat by 10.34%

EPS: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly EPS actual values compared with estimates1.981.430.870.32Q1 '25BeatQ2 '25BeatQ3 '25BeatQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 20, 2025: actual 0.46, estimate 0.38, surprise +21.05%, Beat. Q2 2025, reported Apr 24, 2025: actual 1.04, estimate 0.67, surprise +55.22%, Beat. Q3 2025, reported Jul 23, 2025: actual 1.3, estimate 0.78, surprise +66.67%, Beat. Q4 2025, reported Oct 23, 2025: actual 1.68, estimate 1.66, surprise +1.20%, Beat. Q1 2026, reported Feb 10, 2026: actual 1.51, estimate 0.99, surprise +52.53%, Beat. Q2 2026, reported May 20, 2026: actual 1.47, estimate 1.2, surprise +22.50%, Beat. Q3 2026, reported Jul 21, 2026: actual 1.28, estimate 1.16, surprise +10.34%, Beat. Q4 2026, reported Oct 22, 2026: actual —, estimate 1.86, surprise —, Comparison unavailable.

Revenue: actual versus estimate

Recent quarterly results

ActualEstimate
Quarterly Revenue actual values compared with estimates1.54B1.26B977.41M696.39MQ1 '25BeatQ2 '25BeatQ3 '25MissQ4 '25BeatQ1 '26BeatQ2 '26BeatQ3 '26BeatQ4 '26Estimate
Q1 2025, reported Feb 20, 2025: actual 1.1B USD, estimate 755.6M USD, surprise +45.79%, Beat. Q2 2025, reported Apr 24, 2025: actual 887.1M USD, estimate 770.6M USD, surprise +15.12%, Beat. Q3 2025, reported Jul 23, 2025: actual 980.8M USD, estimate 1.3B USD, surprise -24.31%, Miss. Q4 2025, reported Oct 23, 2025: actual 1.39B USD, estimate 1.26B USD, surprise +10.01%, Beat. Q1 2026, reported Feb 10, 2026: actual 1.45B USD, estimate 1.26B USD, surprise +14.49%, Beat. Q2 2026, reported May 20, 2026: actual 1B USD, estimate 969.2M USD, surprise +3.20%, Beat. Q3 2026, reported Jul 21, 2026: actual 1.14B USD, estimate 1.07B USD, surprise +6.62%, Beat. Q4 2026, reported Oct 22, 2026: actual —, estimate 1.48B USD, surprise —, Comparison unavailable.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$107.17

14.57% upside
Past 12 months12-month forecastHigh $123Average $107.17Low $90.00

Rating distribution

33 ratings
Strong buy00%
Buy1752%
Hold1648%
Sell00%
Strong sell00%

Recent analyst actions

12 institutions
Argus ResearchmaintainBuy

HAS news

Corporate actions

Annual dividends per share

Cash distributions grouped by calendar year; partial years are marked.

$2.80

2025 complete year+2.9% since 2021

2026 partial: $2.10

* Partial calendar year in the available dividend history.

Corporate action history

Dividend

Ex-dividend Aug 19, 2026

$0.70

Quarterly

Record Aug 19, 2026 · Payment Sep 2, 2026

Dividend

Ex-dividend Jun 1, 2026

$0.70

Quarterly

Record Jun 1, 2026 · Payment Jun 11, 2026

Dividend

Ex-dividend Feb 18, 2026

$0.70

Quarterly

Record Feb 18, 2026 · Payment Mar 4, 2026

Dividend

Ex-dividend Nov 19, 2025

$0.70

Quarterly

Record Nov 19, 2025 · Payment Dec 3, 2025

Dividend

Ex-dividend Aug 20, 2025

$0.70

Quarterly

Record Aug 20, 2025 · Payment Sep 3, 2025

Dividend

Ex-dividend May 21, 2025

$0.70

Quarterly

Record May 21, 2025 · Payment Jun 4, 2025

HAS peers

ETFs holding HAS

Funds reporting this stock among their holdings, ordered by reported position size.

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