Rush Enterprises, Inc. logo

Rush Enterprises, Inc.

RUSHA

NASDAQConsumer CyclicalAuto - Dealerships

Regular session

$79.075

+$0.295 · +0.37%

Aug 24, 10:19 AM ET

RUSHA company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Buy

Favorable setup — positive multi-factor alignment

Valuation

70

Undervalued

Momentum

60

Neutral

Sentiment

70

Bullish

Risk resilience

75

Moderate Risk

Full GoAI research

Thesis, catalysts, evidence, and risk analysis.

View full GoAI research

AI-generated, informational only, and not investment advice.

Company profile

Company website

Rush Enterprises, Inc. is a prominent provider of commercial vehicles and associated services throughout the United States. Operating a vast network of dealerships known as Rush Truck Centers, the company offers a diverse selection of new commercial vehicles from renowned manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird. Beyond new vehicle sales, Rush Enterprises facilitates the acquisition of pre-owned commercial vehicles, supplies a comprehensive range of aftermarket parts, and delivers essential services including maintenance and repair, financing solutions, and vehicle leasing and rental. To support its commercial clients further, the company extends various insurance options, such as property and casualty coverage – encompassing collision, liability, cargo, and credit life policies. Its service portfolio also covers specialized offerings like equipment and parts installation and repair, comprehensive paint and body shop services, thorough pre-delivery inspections for new vehicles, and truck modification capabilities, including natural gas fuel system integration. Moreover, Rush Enterprises performs body and chassis upfitting, component installation, and retails tires specifically designed for commercial use. It also offers both new and used trailers, and vehicle telematics products. Uniquely, the company manufactures its own compressed natural gas (CNG) fuel systems and their associated components for commercial vehicles. The diverse clientele spans regional and national commercial fleets, large corporations, governmental bodies at local and state levels, and independent owner-operators. Operating across numerous U.S. states, its extensive network includes locations in Alabama, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, and Virginia. Founded in 1965, Rush Enterprises, Inc. maintains its corporate headquarters in New Braunfels, Texas.

Industry
Auto - Dealerships
Sector
Consumer Cyclical
Headquarters
US
CEO
W. Marvin Rush
Listed since
Oct 7, 2003
Employees
7,937

Market position

Day range

Current $79.075

52-week range

Current $79.075

Open
$79.36
Previous close
$78.78
Volume
10.68K
0.02× average
Average volume
550.23K
Average daily volume
Market cap
6.14B USD
Beta
0.88
Market reference 1
50-day average
$76.0904
+3.92% above average
200-day average
$66.9106
+18.18% above average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

P/E (TTM)
23.26×
P/B (TTM)
2.64×
P/S (TTM)
0.85×
Dividend yield
0.96%

Profitability & efficiency

Gross margin
18.98%
Operating margin
5.13%
Net margin
3.67%

Financial health

Debt / equity
0.64×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends23%16%9%2%Gross margin, FY2021: 21.31%Gross margin, FY2022: 20.94%Gross margin, FY2023: 20.10%Gross margin, FY2024: 19.62%Gross margin, FY2025: 18.69%Operating margin, FY2021: 6.03%Operating margin, FY2022: 7.13%Operating margin, FY2023: 6.47%Operating margin, FY2024: 6.00%Operating margin, FY2025: 5.29%Net margin, FY2021: 4.71%Net margin, FY2022: 5.51%Net margin, FY2023: 4.38%Net margin, FY2024: 3.90%Net margin, FY2025: 3.55%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 21.31%. Gross margin FY2022 20.94%. Gross margin FY2023 20.10%. Gross margin FY2024 19.62%. Gross margin FY2025 18.69%. Operating margin FY2021 6.03%. Operating margin FY2022 7.13%. Operating margin FY2023 6.47%. Operating margin FY2024 6.00%. Operating margin FY2025 5.29%. Net margin FY2021 4.71%. Net margin FY2022 5.51%. Net margin FY2023 4.38%. Net margin FY2024 3.90%. Net margin FY2025 3.55%.

Income trends

Revenue

7.43B USD-4.75%

Operating income

393.34M USD-15.97%

Net income

263.78M USD-13.27%
Income trends across reported periods8.69B USD5.62B USD2.55B USD−526.95M USDRevenue, FY2021: 5.13B USDRevenue, FY2022: 7.1B USDRevenue, FY2023: 7.93B USDRevenue, FY2024: 7.8B USDRevenue, FY2025: 7.43B USDOperating income, FY2021: 309.04M USDOperating income, FY2022: 506.11M USDOperating income, FY2023: 512.38M USDOperating income, FY2024: 468.09M USDOperating income, FY2025: 393.34M USDNet income, FY2021: 241.42M USDNet income, FY2022: 391.38M USDNet income, FY2023: 347.06M USDNet income, FY2024: 304.15M USDNet income, FY2025: 263.78M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 5.13B USD. Revenue FY2022 7.1B USD. Revenue FY2023 7.93B USD. Revenue FY2024 7.8B USD. Revenue FY2025 7.43B USD. Operating income FY2021 309.04M USD. Operating income FY2022 506.11M USD. Operating income FY2023 512.38M USD. Operating income FY2024 468.09M USD. Operating income FY2025 393.34M USD. Net income FY2021 241.42M USD. Net income FY2022 391.38M USD. Net income FY2023 347.06M USD. Net income FY2024 304.15M USD. Net income FY2025 263.78M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue7.43B USD7.8B USD7.93B USD7.1B USD5.13B USD
Cost of goods sold6.04B USD6.27B USD6.33B USD5.61B USD4.03B USD
Gross profit1.39B USD1.53B USD1.59B USD1.49B USD1.09B USD
Selling, general, and administrative996.18M USD995.59M USD1.02B USD927.84M USD731.34M USD
Operating expenses996.18M USD1.06B USD1.08B USD983.5M USD784.69M USD
Interest income1.92M USD1.17M USD777K USD639K USD657K USD
Interest expense48.15M USD72.02M USD53.69M USD19.76M USD2.43M USD
Depreciation and amortization252.84M USD236.1M USD221.14M USD199.15M USD169.5M USD
Operating income393.34M USD468.09M USD512.38M USD506.11M USD309.04M USD
Net income263.78M USD304.15M USD347.06M USD391.38M USD241.42M USD

Company facts updated Aug 24, 2026.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Analyst price target

Average target

$91.50

15.71% upside
Past 12 months12-month forecastHigh $95.00Average $91.50Low $88.00

Rating distribution

17 ratings
Strong buy00%
Buy847%
Hold953%
Sell00%
Strong sell00%

RUSHA peers

ETFs holding RUSHA

Funds reporting this stock among their holdings, ordered by reported position size.

Continue in GoAI

Research RUSHA

research.disclaimer