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Purple Innovation, Inc. logo

Purple Innovation, Inc.

PRPL

NASDAQConsumer CyclicalFurnishings, Fixtures & Appliances

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Previous close

$5.53

−$0.05 · -0.90%

Aug 21, 4:00 PM ET

PRPL company overview

Regular session · ET · Market data may be delayed.

GoAI snapshot

AI-powered factor overview

Jul 10, 2026

GoAI score

Hold

Wait — insufficient conviction to act

Valuation

82

Deep Value

Momentum

19

Strong Down

Sentiment

52

Mixed

Risk resilience

25

High Risk

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Company profile

Company website

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Industry
Furnishings, Fixtures & Appliances
Sector
Consumer Cyclical
Headquarters
US
CEO
Rob DeMartini
Listed since
Oct 29, 2015
Employees
1,100

Market position

Day range

Current $5.53

52-week range

Current $5.53

Open
$5.53
Previous close
$5.58
Volume
10.65K
0.55× average
Average volume
19.25K
Average daily volume
Market cap
24.07M USD
Beta
1.47
Market reference 1
50-day average
$8.3308
-33.62% below average
200-day average
$14.326
-61.40% below average

Financials

Financial snapshot

Latest / TTM

Valuation & yield

P/E (TTM)
-0.49×
P/B (TTM)
-0.38×
P/S (TTM)
0.05×
Dividend yield
0.00%

Profitability & efficiency

Gross margin
41.78%
Operating margin
-7.81%
Net margin
-10.74%

Financial health

Debt / equity
-3.37×

Financial statements

Margin trends

Profitability as a percentage of reported revenue.

Gross marginOperating marginNet margin
Gross, operating, and net margin trends47%21%-4%-30%Gross margin, FY2021: 40.62%Gross margin, FY2022: 36.30%Gross margin, FY2023: 33.66%Gross margin, FY2024: 37.13%Gross margin, FY2025: 40.23%Operating margin, FY2021: -3.22%Operating margin, FY2022: -7.46%Operating margin, FY2023: -22.27%Operating margin, FY2024: -18.89%Operating margin, FY2025: -6.75%Net margin, FY2021: 0.56%Net margin, FY2022: -16.13%Net margin, FY2023: -23.65%Net margin, FY2024: -20.07%Net margin, FY2025: -10.97%FY2021FY2022FY2023FY2024FY2025
Gross margin FY2021 40.62%. Gross margin FY2022 36.30%. Gross margin FY2023 33.66%. Gross margin FY2024 37.13%. Gross margin FY2025 40.23%. Operating margin FY2021 -3.22%. Operating margin FY2022 -7.46%. Operating margin FY2023 -22.27%. Operating margin FY2024 -18.89%. Operating margin FY2025 -6.75%. Net margin FY2021 0.56%. Net margin FY2022 -16.13%. Net margin FY2023 -23.65%. Net margin FY2024 -20.07%. Net margin FY2025 -10.97%.

Income trends

Revenue

468.73M USD-3.93%

Operating income

−31.64M USD+65.67%

Net income

−51.41M USD+47.48%
Income trends across reported periods810.93M USD472.13M USD133.34M USD−205.46M USDRevenue, FY2021: 726.23M USDRevenue, FY2022: 573.2M USDRevenue, FY2023: 510.54M USDRevenue, FY2024: 487.88M USDRevenue, FY2025: 468.73M USDOperating income, FY2021: −23.35M USDOperating income, FY2022: −42.75M USDOperating income, FY2023: −113.71M USDOperating income, FY2024: −92.18M USDOperating income, FY2025: −31.64M USDNet income, FY2021: 4.03M USDNet income, FY2022: −92.47M USDNet income, FY2023: −120.76M USDNet income, FY2024: −97.9M USDNet income, FY2025: −51.41M USDFY2021FY2022FY2023FY2024FY2025
Revenue FY2021 726.23M USD. Revenue FY2022 573.2M USD. Revenue FY2023 510.54M USD. Revenue FY2024 487.88M USD. Revenue FY2025 468.73M USD. Operating income FY2021 −23.35M USD. Operating income FY2022 −42.75M USD. Operating income FY2023 −113.71M USD. Operating income FY2024 −92.18M USD. Operating income FY2025 −31.64M USD. Net income FY2021 4.03M USD. Net income FY2022 −92.47M USD. Net income FY2023 −120.76M USD. Net income FY2024 −97.9M USD. Net income FY2025 −51.41M USD.
Metric (USD)FY2025FY2024FY2023FY2022FY2021
Revenue468.73M USD487.88M USD510.54M USD573.2M USD726.23M USD
Cost of goods sold280.17M USD306.75M USD338.72M USD365.11M USD431.25M USD
Gross profit188.56M USD181.13M USD171.83M USD208.09M USD294.97M USD
Research and development9.6M USD12.96M USD11.9M USD8.76M USD6.94M USD
Selling, general, and administrative210.6M USD240.38M USD266.76M USD242.09M USD311.39M USD
Operating expenses220.2M USD273.32M USD285.54M USD250.85M USD318.32M USD
Interest expense28.77M USD17.51M USD1.97M USD3.54M USD1.87M USD
Depreciation and amortization24.06M USD35.36M USD25.11M USD17.49M USD14.41M USD
Operating income−31.64M USD−92.18M USD−113.71M USD−42.75M USD−23.35M USD
Net income−51.41M USD−97.9M USD−120.76M USD−92.47M USD4.03M USD

Company facts updated Aug 24, 2026.

Analyst ratings

Third-party consensus; not a GoAI recommendation.

Rating distribution

14 ratings
Strong buy00%
Buy429%
Hold964%
Sell17%
Strong sell00%

Corporate actions

Corporate action history

Dividend

Ex-dividend Apr 27, 2023

$0.001

Irregular

Record Apr 28, 2023 · Payment May 4, 2023

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ETFs holding PRPL

Funds reporting this stock among their holdings, ordered by reported position size.

Vanguard Morningstar Total Stock Market ETF logoVanguard Morningstar Total Stock Market ETFVTI
Market value
521.86K
Weight
0.00%
AUM
2.3T USD
Expense ratio
0.03%
Price / 1D
$378.24+0.44%
Vanguard Extended Market ETF logoVanguard Extended Market ETFVXF
Market value
194.34K
Weight
0.00%
AUM
93.7B USD
Expense ratio
0.05%
Price / 1D
$245.53+0.82%
Schwab U.S. Small-Cap ETF logoSchwab U.S. Small-Cap ETFSCHA
Market value
62.55K
Weight
0.00%
AUM
23.1B USD
Expense ratio
0.03%
Price / 1D
$34.83+0.52%

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